Sugarbreak is Reaching New Customers Through Roblox Games

Have you thought about creating a game to reach new customers?

Scarlett Leong is the cofounder of Sugarbreak, a new biz curbing your sugar intake and manage your blood sugar levels by blocking sweet taste. You can find them in just about any Target store across the US. 

Sugarbreak created a Roblox game to reach new customers. 

Scarlett joined the founding team at Sugarbreak after her first startup failed. In this episode, she shares:

• The lessons learned while closing a failed startup.
• Marketing tactics that are growing Sugarbreak across the United States, including how they started a Roblox game to reach new customers. 
• Marketing tactics to sell out at Target or another large retailer.
• Which investors will truly support the growth of your mission-led business.

Mentioned in this episode: 

• Sugarbreak https://www.sugarbreak.com/
• Roblox https://www.roblox.com/
• Moms Meet https://momsmeet.com/
• BBG Ventures https://www.bbgventures.com/ 
• SKAGEN https://www.skagenfunds.is/
• The Genius Habit by Laura Garnett

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