Matilda Murray left a job in HR to build luxe Aussie activewear brand, STAX. She leads the charge on marketing and PR and is a wizard when it comes to landing her brand on celebs and influencers (Stax has been spotted on Hailey Bieber, Jennifer Lopez, Addison Rae, Olivia Culpo and Lucy Hale).
In November 2021 STAX dropped a collection of $50 shorts and made $350,000 in sales within 20 minutes. Matilda shares her approach to PR and influencer marketing in this episode of Female Founder World, and how she made the decision to leave her HR career to enter the startup world.
LINKS:
Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld
Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy
Follow STAX: www.instagram.com/@staxofficial
Female Founder World