
Revenue Builders
Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people.
This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information
Latest episodes

Aug 8, 2024 • 58min
Generative AI and Multigenerational Workforces with Hollie Castro
Hollie Castro, a seasoned business executive and advisor in human capital management, joins the conversation with insights on navigating today's multigenerational workforce. She discusses the importance of effective communication and leadership clarity to enhance collaboration across different ages. Hollie explores the transformative role of generative AI in business, highlighting both its potential for efficiency and the ethical dilemmas it presents, especially concerning hiring and education. Tune in to discover how adaptability is key in this evolving landscape.

Aug 4, 2024 • 6min
What to Consider When You're a New CRO with Paul Ohls
Paul Ohls, the Chief Revenue Officer at Airtable, shares invaluable insights for new CROs entering an organization. He emphasizes the importance of identifying existing successes and leveraging them for greater impact. Paul discusses the crucial balance between proven strategies and necessary adaptations to current market dynamics. He also highlights how to prioritize effectively, stating that credibility comes from understanding what's already working. Dive in for essential advice on navigating the challenges of leadership in sales.

Aug 1, 2024 • 1h 6min
Securing Predictable Revenue with Greg Resh
Greg Resh, EVP and CFO at Sagamore Ventures, delves into his extensive career spanning various industries. He shares insights on B2B vs. B2C selling strategies and emphasizes the need for accurate revenue forecasting. Resh discusses the vital role of CRM systems in aligning sales and finance for better predictions. He also explores emerging investment opportunities in sectors like AI and blockchain, and the unique dynamics of working with private equity firms. Tune in for essential strategies on securing predictable revenue!

Jul 28, 2024 • 9min
Product Market Fit and Scaling a Startup with Jeremy Burton
In this conversation, Jeremy Burton, CEO of Observe, shares his expertise on achieving product market fit and scaling startups. He emphasizes the importance of adaptability and user feedback in developing successful products. Burton discusses a strategic shift from targeting SaaS companies to larger enterprises, enhancing profitability. He also underscores the need for collaboration between sales and engineering to improve user experience, highlighting that a culture of honest feedback is vital for growth. A treasure trove of insights for budding entrepreneurs!

Jul 25, 2024 • 1h 8min
Know Your Story to Achieve True Success with Doug Holladay
Doug Holladay, best-selling author, highlights the importance of understanding personal narratives for true success. The podcast delves into family stories, self-discovery exercises, breaking generational cycles, storytelling in leadership, and the impact of personal triggers for self-discovery. Practical strategies for authenticity and personal growth are shared, making it essential for anyone aiming to integrate growth with professional excellence.

Jul 21, 2024 • 8min
Effective Second-Line Leadership with Carl Cross
Carl Cross, CRO of Alchemy Technology, discusses second-line leadership skills, common mistakes, transitioning to strategic thinking, balancing field connection with leadership, and segregation of duties between first and second line managers. Valuable insights for elevating leadership capabilities and driving team results.

Jul 18, 2024 • 20min
Selling in a New Category
Three industry experts discuss selling in a new category, emphasizing market transitions, challenges of new technologies, investing timing, selling complex technologies, different sales motions, targeting early customers, and key customers that shaped Snowflake's success.

19 snips
Jul 14, 2024 • 9min
Training Your Teams on a POV with JP Bolen
JP Bolen, VP of Sales Productivity at Rubrik, discusses the power of a compelling point of view in sales. He highlights the importance of research, using customer stories, and building confidence. The episode delves into training methods and ways to engage executives effectively.

8 snips
Jul 11, 2024 • 1h 6min
Building a Strong Sales Team: Recruitment, Interview, and Onboarding Best Practices
Leadership expert Marcy Stoudt discusses recruitment, interviewing, and onboarding in B2B sales. Topics include creating candidate profiles, sourcing tips, mental energy management, technology in hiring, and the importance of active listening during interviews. Practical tips and best practices are highlighted for attracting and retaining top talent in a competitive sales environment.

9 snips
Jul 7, 2024 • 7min
Owning the Recruiting Process with Andy Price
Andy Price, a seasoned professional in the recruiting industry, discusses the importance of sales leaders owning the recruitment process. Topics include pitfalls of delegating to HR, building internal talent acquisition, impact of economic changes, consistency in team DNA, and evaluating leaders based on recruiting ability.