
Revenue Builders
Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people.
This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information
Latest episodes

Jul 25, 2024 • 1h 8min
Know Your Story to Achieve True Success with Doug Holladay
Doug Holladay, best-selling author, highlights the importance of understanding personal narratives for true success. The podcast delves into family stories, self-discovery exercises, breaking generational cycles, storytelling in leadership, and the impact of personal triggers for self-discovery. Practical strategies for authenticity and personal growth are shared, making it essential for anyone aiming to integrate growth with professional excellence.

Jul 21, 2024 • 8min
Effective Second-Line Leadership with Carl Cross
Carl Cross, CRO of Alchemy Technology, discusses second-line leadership skills, common mistakes, transitioning to strategic thinking, balancing field connection with leadership, and segregation of duties between first and second line managers. Valuable insights for elevating leadership capabilities and driving team results.

Jul 18, 2024 • 20min
Selling in a New Category
Three industry experts discuss selling in a new category, emphasizing market transitions, challenges of new technologies, investing timing, selling complex technologies, different sales motions, targeting early customers, and key customers that shaped Snowflake's success.

19 snips
Jul 14, 2024 • 9min
Training Your Teams on a POV with JP Bolen
JP Bolen, VP of Sales Productivity at Rubrik, discusses the power of a compelling point of view in sales. He highlights the importance of research, using customer stories, and building confidence. The episode delves into training methods and ways to engage executives effectively.

8 snips
Jul 11, 2024 • 1h 6min
Building a Strong Sales Team: Recruitment, Interview, and Onboarding Best Practices
Leadership expert Marcy Stoudt discusses recruitment, interviewing, and onboarding in B2B sales. Topics include creating candidate profiles, sourcing tips, mental energy management, technology in hiring, and the importance of active listening during interviews. Practical tips and best practices are highlighted for attracting and retaining top talent in a competitive sales environment.

9 snips
Jul 7, 2024 • 7min
Owning the Recruiting Process with Andy Price
Andy Price, a seasoned professional in the recruiting industry, discusses the importance of sales leaders owning the recruitment process. Topics include pitfalls of delegating to HR, building internal talent acquisition, impact of economic changes, consistency in team DNA, and evaluating leaders based on recruiting ability.

Jul 4, 2024 • 3min
A Quick Request
Hosts seek support and nominations for a podcast award, express gratitude to listeners, hint at future episodes with notable guests on redefining success.

Jun 30, 2024 • 5min
Getting Team Members to Open Up with Harsha Jalihal
Harsha Jalihal, Chief People Officer at MongoDB, shares insights on fostering open team communication. She highlights building trust, getting to know team members personally, and navigating difficult conversations. Key takeaways include asking direct questions and providing space for honesty.

Jun 27, 2024 • 1h 9min
Story of a Turnaround: The Long Game of Leadership
Football coach Scot Loeffler discusses turning around the BGSU program by hiring the right staff, instilling a winning culture, and daily championship habits. He shares insights on leadership, accountability, and recruitment, drawing parallels between coaching athletes and leading sales teams. Loeffler emphasizes authenticity, building genuine relationships, and the power of resilience observed in players like Tom Brady and Tim Tebow.

Jun 23, 2024 • 6min
The Difference Between PE and VC Investments with Dave Tiley
Dave Tiley from Align Capital Partners discusses the differences between PE and VC investments. Topics include high-risk VC investments, accelerating growth in PE-backed companies, board makeup variations, operational optimization strategies, and scaling companies from millions to hundreds of millions.
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