
Selling From the Heart Podcast
Welcome to the Selling From the Heart podcast, your home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. Join your hosts Darrell Amy and Larry Levine along with some of the world's best sales thought leaders and practitioners as we explore ways to grow your sales.
Latest episodes

Feb 1, 2025 • 31min
Key Strategies for Sales Success featuring Andrew Barbuto
Andrew Barbuto is a top-performing sales leader in the ad tech industry, managing over $80 million per year in digital media revenue. With a proven track record of closing complex software deals, Andrew is passionate about helping sales professionals refine their strategies for long-term success. As the author of Top Sales Producer: How to Crush Your Sales Quota and an active sales coach, he provides practical insights that elevate both new and experienced salespeople. His expertise lies in combining empathy, financial understanding, and strategic follow-ups to build meaningful client relationships and drive revenue growth.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, hosts Larry Levine and Darrell Amy sit down with Andrew Barbuto to explore what it takes to become a top sales producer. Andrew shares insights from his book Top Sales Producer: How to Crush Your Sales Quota, breaking down essential sales strategies, including active listening, value-driven follow-ups, and financial acumen. He explains how persistence, empathy, and a consultative approach lead to sustained sales success. If you're looking to refine your sales techniques and consistently exceed your quota, this episode is packed with actionable takeaways.KEY TAKEAWAYSAuthentic Sales Approach: Selling should focus on educating and helping customers, not just pushing a product.Empathy and Active Listening: Success in sales starts with understanding the client’s needs by listening more and talking less.Strategic Follow-Ups: Each touchpoint should add value rather than just checking in.Understanding Financials: Knowing how business decisions impact a client’s financials can lead to more meaningful sales conversations.Overcoming the Status Quo: Many prospects struggle with change; your job is to highlight why your solution is essential.Persistence and Consistency: Engaging prospects takes multiple touchpoints, so consistency in outreach is key.QUOTES“Sales is really about listening, not speaking… the best meetings are the ones where the salesperson speaks the least.”“Your job is to help people, regardless of whether there's any money involved or not.”“… It takes an average of seven touchpoints before you actually get a response from a cold prospect. Persistence is crucial.”“The number one competition is the status quo. Your solution needs to address something pivotal to their business to warrant change.”“Start each meeting by asking the right questions to diagnose the client's needs, then present a tailored solution using their own words and concerns.”Connect with Andrew BarbutoAndrew's LinkedIn.Connect with Larry and DarrellDarrell Amy’s LinkedInLarry Levine’s LinkedInSelling from the Heart websiteADDITIONAL RESOURCES:Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Order Larry Levine’s book, Selling in a Post-Trust World! Get it on Barnes & Noble and access exclusive content!SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Jan 25, 2025 • 35min
Embracing Heart-Centered Sales featuring Connie Whitman
Connie Whitman started her career at Chrysler Credit as a leasing specialist, where her natural talent for sales emerged through her client-focused, educational approach. With an MBA, financial licenses, and a passion for empowering others, Connie is redefining sales as a helpful, value-driven profession. She’s on a mission to inspire sales professionals to lead with authenticity, trust, and care.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy welcome Connie Whitman to discuss the transformative power of heart-centered, client-focused sales. Connie introduces her CPR method—Consistent, Persistent, Respectful follow-ups—and shares actionable strategies to build trust, deepen client relationships, and elevate sales success. Packed with practical insights and inspiration, this episode is a must-listen for sales professionals who want to embrace authenticity and redefine their approach to sales.KEY TAKEAWAYSAuthenticity in Sales: True success comes from leading with trust, care, and authenticity in every interaction.Consultative Sales Approach: Focus on educating and guiding clients, putting their needs above pushing transactions.CPR Method: The Consistent, Persistent, Respectful follow-up method is crucial for nurturing strong client relationships.Preparation is Crucial: Demonstrating preparation shows clients their value and builds deeper connections.Client-Centric Mindset: Prioritizing client needs fosters loyalty, referrals, and sustainable sales success.QUOTES TO REMEMBER"If you're not selling from love, care, and respect, please stop because you're doing it wrong." — Connie Whitman"Transactions become an obsolete way of thinking when you sell from the heart." — Larry Levine"Seek to understand before being understood." — Connie WhitmanConnect with Connie WhitmanConnie's LinkedIn.Connect with Larry and DarrellDarrell Amy’s LinkedInLarry Levine’s LinkedInSelling from the Heart websiteADDITIONAL RESOURCES:Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Order Larry Levine’s book, Selling in a Post-Trust World! Get it on Barnes & Noble and access exclusive content!SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Jan 18, 2025 • 34min
Sales Leadership Secrets: Becoming Elite featuring Nigel Green
Nigel Green is a sales leadership expert, consultant, and author of Revenue Harvest: A Sales Leader's Almanac for Planning the Perfect Year. Over the last decade, he has built and led sales teams generating tens of millions in annual revenue. Now living on a farm in Kentucky with his family, Nigel dedicates his time to coaching, consulting, and advising sales leaders. He offers one-day workshops, one-on-one coaching, and contributes to Entrepreneur Magazine. His latest work, How to Hire Elite Salespeople, provides invaluable insights for sales leaders and professionals alike.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, hosts Larry Levine and Darrell Amy welcome Nigel Green to share insights from his career and books, Revenue Harvest and How to Hire Elite Salespeople. Nigel discusses the qualities of truly elite salespeople, the dangers of compromise in hiring, and how aligning personal passion with professional roles fosters success. The episode also includes exciting news about the launch of Larry and Darrell's upcoming show, Culture from the Heart, featuring heart-centered CEOs of award-winning workplaces.KEY TAKEAWAYSAuthenticity and Trust in Sales: Building authentic relationships is fundamental to success in sales and leadership.Hiring Elite Salespeople: Sales leaders must focus on hiring exceptional talent without compromising on standards.Passion-Driven Workplaces: Sales professionals should seek organizations that align with their passions for greater satisfaction and success.Non-Obvious Traits of Top Performers: Elite salespeople exhibit unique qualities beyond traditional metrics, such as passion, resilience, and a purpose-driven approach.Avoiding Hiring Pitfalls: Compromises during the hiring process can create long-term challenges for sales teams.Aligning Passion and Work: Connecting personal passion with professional goals leads to long-term fulfillment and productivity.QUOTES TO REMEMBER"Elite salespeople don’t apply to jobs. They interview because they’ve found their passion." — Nigel Green"Why are you telling yourself no? You literally get told no every single day. Let’s go!" — Nigel Green"The elite of the elite look forward to Monday because they’re fired up to get to work." — Nigel Green"What stops us is not clarity on what to do but the stories we tell ourselves about why it will fail." — Nigel GreenConnect with Nigel GreenNigel's LinkedIn.Connect with Larry and DarrellDarrell Amy’s LinkedInLarry Levine’s LinkedInSelling from the Heart websiteADDITIONAL RESOURCES:Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Order Larry Levine’s book, Selling in a Post-Trust World! Get it on Barnes & Noble and access exclusive content!SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Jan 11, 2025 • 36min
Deep Empathy and Authentic Persuasion featuring Jason Cutter
Jason Cutter, CEO of Cutter Consulting Group, is an author, podcaster, and sales success architect specializing in helping companies with inside sales teams scale their operations. With a background in marine biology, Jason’s unconventional journey into sales led him to develop a unique framework for achieving success. His book, Selling with Authentic Persuasion: Transform from Order Taker to Quota Breaker, lays out strategies for building trust, understanding client motivations, and leading with authenticity and empathy.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy sit down with Jason Cutter to discuss how deep empathy and authenticity are transforming sales. Drawing on insights from his book, Selling with Authentic Persuasion, Jason shares strategies for reprogramming sales mindsets, adopting a human-to-human (H2H) approach, and embracing the role of a guide rather than a hero in the sales journey. Packed with practical advice and inspirational stories, this conversation will challenge sales professionals to prioritize genuine care, ask meaningful questions, and lead clients with empathy and authenticity.KEY TAKEAWAYSAuthenticity is Key: Genuine interactions build trust and create lasting client relationships.Empathy Drives Success: Deep empathy allows sales professionals to truly understand client motivations and provide tailored solutions.Human-to-Human Selling: Treating clients as individuals, not just prospects, fosters meaningful connections and better outcomes.Be the Guide, Not the Hero: Sales professionals should position themselves as guides helping clients achieve their goals.Reprogram the Sales Mindset: Focus on the client’s outcomes and lead with a service-first approach.Leadership in Sales: Great salespeople adopt a leadership role, guiding clients through their decision-making journey.QUOTES TO REMEMBER"Management is pushing. Leadership is pulling. I'm going here. Come with me. Let’s go." — Jason Cutter"I’m not the hero. I’m the guide. I’m not Luke Skywalker; I’m Obi-Wan Kenobi." — Jason Cutter"If you want to get the responses that no one’s getting, change the questions that you’re asking." — Jason Cutter"Combine deep empathy with deep questions and recognize that we’re not the hero; we’re the guide." — Jason CutterConnect with Jason CutterJason's LinkedIn.Connect with Larry and DarrellDarrell Amy’s LinkedInLarry Levine’s LinkedInSelling from the Heart websiteADDITIONAL RESOURCES:Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Order Larry Levine’s book, Selling in a Post-Trust World! Get it on Barnes & Noble and access exclusive content!SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Jan 4, 2025 • 34min
Strengthening Sales and Marketing Synergy with Ed Marsh
Ed Marsh is a seasoned consultant specializing in revenue growth for B2B industrial companies. With a deep background in management, marketing, and sales, Ed integrates strategy, governance, customer success, and technology into a unified system for revenue growth through his Overall Revenue Effectiveness™ Methodology. A former Airborne Infantry Officer and Johns Hopkins University graduate, Ed also hosts the Industrial Growth Institute podcast and partners with major marketing and sales technology platforms.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy discuss bridging the gap between sales and marketing with Ed Marsh. As an expert in aligning these critical teams, Ed shares actionable strategies for fostering collaboration, following up on leads, and leveraging marketing materials. The conversation highlights the importance of viewing the buyer’s perspective, expressing gratitude, and creating a unified approach to achieve better results in 2025.KEY TAKEAWAYSFollow-up Matters: Sales teams should follow up on all leads and provide actionable feedback to marketing teams.Leverage Marketing Materials: Sales reps must use and contribute to the development of sales enablement resources.Buyer-Centric Approach: Both sales and marketing teams should prioritize the buyer’s perspective to deliver a cohesive experience.Strengthen Relationships: Salespeople should build strong relationships with marketing teams to foster better collaboration.Express Gratitude: Acknowledging the efforts of marketing and support teams can bridge relational divides and improve teamwork.QUOTES TO REMEMBER"You can't sell from the heart if sales isn't genuinely in your heart." — Ed Marsh"Follow up on the leads and provide feedback. Let marketing know that their work matters." — Ed Marsh"Gratitude bridges the relational divide." — Ed Marsh"Every time you have a conversation, think about the buyer's perspective." — Ed MarshConnect with Ed MarshEd's LinkedIn.Connect with Larry and DarrellDarrell Amy’s LinkedInLarry Levine’s LinkedInSelling from the Heart websiteADDITIONAL RESOURCES:Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Order Larry Levine’s book, Selling in a Post-Trust World! Get it on Barnes & Noble and access exclusive content!SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Dec 28, 2024 • 34min
Effective Strategy for Connecting with Strangers with Steve Spiro
Steve Spiro, known as the Master Connector, is a business automation consultant, speaker, and martial arts expert with a passion for building genuine relationships. Starting his career in advertising and later transitioning into technology, Steve attributes his success to discipline, integrity, and fearlessness cultivated through martial arts. With over 18,000 contacts in his phone and 24,000 LinkedIn connections, Steve hosts the weekly Master Connector Show on LinkedIn Live, inspiring others to step out of their comfort zones and master the art of connection.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy sit down with Steve Spiro to explore his journey from shy introvert to Master Connector. Steve shares his simple yet effective strategy for building authentic relationships and maintaining a strategic network. He highlights the importance of adding value, leveraging LinkedIn for credibility, and developing long-term connections. The episode challenges listeners to connect with three new people daily in 2025, fostering both personal and professional growth.KEY TAKEAWAYSAuthentic Relationships Matter: Genuine connections are more impactful than simply growing your network numbers. Focus on authenticity, vulnerability, and being others-focused.Strategic Networking: Building a strategic network involves connecting with individuals who align with your values and goals, creating long-term value.Leverage LinkedIn: Use LinkedIn as a platform to establish credibility, share your values, and connect with influential professionals.Value-Driven Interactions: Always aim to add value in your interactions, offering help or connections rather than pitching yourself.Challenge Yourself: Commit to connecting with three new people daily to expand your network and create new opportunities.QUOTES TO REMEMBER"People buy from people they know, like, and trust." — Steve Spiro"To me, selling from the heart is being others-focused, being authentic, and genuinely looking to help." — Steve Spiro"Connection, real human connection, is so important, and it doesn't just happen through building numbers." — Steve Spiro"Don’t pitch people; engage and always focus on adding value." — Steve SpiroConnect with Steve SpiroSteve's LinkedIn.Connect with Larry and DarrellDarrell Amy’s LinkedInLarry Levine’s LinkedInSelling from the Heart websiteADDITIONAL RESOURCES:Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Order Larry Levine’s book, Selling in a Post-Trust World:Get it on Barnes & Noble and access exclusive content!SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Dec 21, 2024 • 33min
Strategic Sourcing and Relationship Management with Jonathan Gardner
Jonathan Gardner is the Principal and Founder of J. Gardner Group, where he leverages decades of expertise in strategic sourcing and relationship management to drive profitability for organizations. His career includes working with global powerhouses like Starbucks and Dell, where he developed an acute understanding of navigating large corporations and fostering long-term partnerships.SHOW SUMMARYIn this episode of the Selling from the Heart podcast, Larry Levine and Darrell Amy sit down with Jonathan Gardner to explore the art of strategic sourcing and relationship management. Drawing on his extensive experience with major brands, Jonathan reveals how sales professionals can establish genuine connections, navigate procurement processes, and avoid becoming just another number on a spreadsheet. He emphasizes the importance of building relationships across all levels of an organization, maintaining a strategic mindset, and engaging consistently for long-term success.KEY TAKEAWAYSBeyond Procurement: Build relationships across multiple departments to avoid relying solely on procurement.Strategic vs. Tactical Sales: Focus on strategic, long-term actions instead of short-term wins.Proactive Engagement: Start building connections before a need arises and nurture them consistently.Perceived Power of Procurement: Procurement’s influence is often overestimated, especially when you're an incumbent supplier.Relationship Mapping: Create a "power map" of connections within your target organization to strengthen your approach.Holistic Strategies: Engage procurement as part of a comprehensive sales strategy, not as an obstacle to overcome.QUOTES TO REMEMBER"Don't let yourself become equal." — Jonathan Gardner"Procurement has way, way less power than they want you to think they do." — Jonathan Gardner"Be the octopus. Engage every tentacle of your relationship strategy." — Jonathan Gardner"Treat this as an 'and,' not an 'or.' Engage, engage, engage." — Jonathan Gardner"Avoid assuming. It's easy to think you're being ghosted, but they're probably just busy and rude." — Jonathan GardnerConnect with Jonathan GardnerJonathan's LinkedIn.Connect with Larry and DarrellDarrell Amy’s LinkedInLarry Levine’s LinkedInSelling from the Heart websiteADDITIONAL RESOURCES:Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Order Larry Levine’s book, Selling in a Post-Trust World:Get it on Barnes & Noble and access exclusive content!SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Dec 14, 2024 • 37min
Cultivating Leadership and Learning Culture with Damon Lembi
Damon Lembi is the CEO of LearnIt, a company dedicated to empowering individuals through education to achieve their professional goals. After an early career pursuing Major League Baseball, Damon joined LearnIt in 1995, bringing his passion for growth and learning to the organization. As an advocate for lifelong learning, Damon attributes LearnIt’s success to surrounding himself with exceptional talent and learning from past mistakes. An avid reader and family man, Damon brings unique perspectives on leadership, culture, and personal development. His book, Learn It All Leader, explores the transformative power of a learn-it-all mindset for individuals and teams.SHOW SUMMARYIn this episode of the Selling from the Heart podcast, Larry Levine and Darrell Amy sit down with Damon Lembi, CEO of LearnIt, to explore how fostering a culture of learning can transform sales and leadership. Drawing insights from his book, Learn It All Leader, Damon highlights the power of humility, curiosity, and integrity in driving continuous improvement and building successful teams. Through lessons from his baseball career and leadership journey, Damon shares actionable strategies for developing adaptability, embracing feedback, and creating a collaborative, growth-focused environment within sales teams.KEY TAKEAWAYSAuthenticity in Sales: Building trust and genuine connections is critical for success in sales.Continuous Learning: Sales professionals must embrace lifelong learning to adapt to industry changes and meet evolving customer needs.Team Collaboration: Sales is a team sport that thrives on collaboration and shared support.Feedback Culture: Leaders who provide regular, constructive feedback foster growth and improvement in their teams.Reflection for Growth: Reflecting daily on wins and lessons learned helps sales professionals refine their approach and achieve consistent growth.QUOTES TO REMEMBER"Learning without doing is treason." — Damon Lembi"True selling is a team sport, 100%." — Damon Lembi"A learn-it-all isn’t afraid to make mistakes, try new things, and grow outside their comfort zone." — Damon Lembi"The more you learn, the more you earn." — Larry Levine"If you’re going to deliver meaningful value, you need to be somebody who’s continuously learning." — Darrell AmyFOLLOW THE CONVERSATION:Connect with Damon LembiDamon Lembi's LinkedIn.Connect with Larry and DarrellDarrell Amy’s LinkedInLarry Levine’s LinkedInSelling from the Heart websiteADDITIONAL RESOURCES:Order Larry Levine’s book, Selling in a Post-Trust World:Get it on Barnes & Noble and access exclusive content!SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Dec 7, 2024 • 33min
Keys to Success in Sales & Life: Lessons from the NFL for Sales Professionals with Karl Mecklenburg
Karl Mecklenburg, former Denver Broncos captain and All-Pro linebacker, defied the odds as a college walk-on and 12th-round draft pick to become one of the NFL’s most versatile players. With six Pro Bowl appearances, three Super Bowl appearances, and an induction into the Denver Broncos Ring of Fame, Karl's career exemplifies resilience, determination, and leadership. Today, as a Certified Speaking Professional (CSP), Karl shares his inspiring "Six Keys to Success," blending humor, motivation, and actionable strategies for achieving goals in sports, business, and life.SHOW SUMMARYIn this Selling from the Heart podcast episode, Larry Levine and Darrell Amy sit down with NFL legend Karl Mecklenburg to explore his "Six Keys to Success" and their application to sales and leadership. Karl discusses preparation, decisiveness, authenticity, resilience, forgiveness, and goal setting as fundamental principles for achieving success. Drawing on his experiences on the football field and in life, Karl shares practical advice for sales professionals to overcome challenges, build trust, and pursue their goals with purpose and integrity.KEY TAKEAWAYSPreparation is Key: Success in both sales and sports hinges on preparation. Take the time to thoroughly prepare for meetings, calls, and opportunities.Be Decisive: Quick, well-informed decisions can create momentum and change outcomes.Authenticity Matters: Genuine connections build trust and relationships. Inauthenticity can quickly damage rapport.Resilience in the Face of Challenges: Embrace obstacles as opportunities for growth. High pain tolerance and persistence are necessary for long-term success.Forgiveness is Essential: Letting go of past mistakes—both yours and others’—is crucial for moving forward.Goal-Driven Success: Set actionable short-term goals that align with your long-term vision to maintain focus and motivation.QUOTES TO REMEMBER"Preparation allows you to be decisive." — Karl Mecklenburg"Success is not just the game; it’s the preparation before the game." — Karl Mecklenburg"Success is overcoming obstacles on the way to your dreams." — Karl Mecklenburg"You should run into obstacles; otherwise, you're not pushing hard enough." — Karl Mecklenburg"If you can't admit there's an issue, there is no way to move forward." — Karl MecklenburgFOLLOW THE CONVERSATION:Connect with Karl MecklenburgKarl's Mecklenburg's LinkedIn.Connect with Larry and DarrellDarrell Amy’s LinkedInLarry Levine’s LinkedInSelling from the Heart websiteADDITIONAL RESOURCES:Order Larry Levine’s book, Selling in a Post-Trust World:Get it on Barnes & Noble and access exclusive content!SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Nov 30, 2024 • 38min
Recurring Sales with Less Prospecting featuring Guitze Messina
Guitze Messina is a trailblazer in the HVAC industry and the author of MONEYCALL: A Proactive Sales Method for Recurring Sales with Less Prospecting. With decades of experience in building strategic partnerships and driving growth initiatives, Guitze specializes in enhancing service outcomes, fostering innovation, and building trust-based client relationships. His leadership philosophy is rooted in integrity and heart-centered values, making him a perfect fit for the Selling from the Heart podcast. Guitze is passionate about creating lasting value for organizations by focusing on trust, meaningful relationships, and genuine care—core principles that resonate across all industries.SHOW SUMMARYIn this Selling from the Heart podcast episode, Larry Levine and Darrell Amy are joined by Guitze Messina to explore the principles behind his book MONEYCALL and the art of achieving recurring sales with less prospecting. Guitze shares actionable strategies for proactively engaging with existing customers, understanding their needs, and leveraging relationships to drive sustainable business growth. He also discusses the importance of a customer-centric mindset, the value of asking strategic questions, and the role of structured sales processes in fostering long-term success. Whether you’re in HVAC or any other field, Guitze’s insights will inspire you to refine your sales approach, deepen client trust, and increase revenue through meaningful connections.KEY TAKEAWAYSProactive Selling: Focus on engaging existing customers to drive recurring sales rather than relying heavily on prospecting for new clients.Listening and Asking: Strategic questioning and active listening help uncover customer needs and buying preferences, leading to stronger relationships.Recurring Sales Focus: Businesses in recurring sales industries can unlock growth by nurturing relationships with their existing customer base.Right Structure: A structured and manageable client load is essential for sales professionals to adopt a proactive approach effectively.Customer-Centric Approach: Shift from transactional service to relational, serving-oriented strategies to foster loyalty and long-term success.QUOTES TO REMEMBER"The more that you learn from your customers, the more you earn from your customers." — Guitze Messina"You grow your business through your customers, not at the expense of your customers." — Guitze Messina"Nothing happens unless you're talking to a client." — Guitze Messina"Helping the customer grow their business ensures that you also grow your business." — Guitze Messina"Selling from the heart is making it easy for your customers to buy what they really want." — Guitze MessinaConnect with Guitze MessinaGuitze Messina's LinkedInFOLLOW THE CONVERSATION:Darrell Amy’s LinkedInLarry Levine’s LinkedInSelling from the Heart websiteADDITIONAL RESOURCES:Order Larry Levine’s book, Selling in a Post-Trust World:Get it on Barnes & Noble and access exclusive content!SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
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