Selling From the Heart Podcast

Barbara Daoust is a success coach, mindset strategist, and transformational speaker who helps professionals break through self-limiting beliefs and step into their highest potential. As a consultant with the Proctor Gallagher Institute and founder of Barbara Daoust Coaching, she combines mindset mastery with practical strategies to empower people to lead with passion, purpose, and authenticity.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy welcome Barbara Daoust for a powerful conversation about mindset, belief, and the heart of sales success. Barbara shares how authentic selling begins with authentic thinking—challenging self-imposed limitations and stepping boldly toward “big, audacious goals.” The conversation explores how shifting paradigms, embracing emotional intelligence, and leading with heart can transform both sales results and personal growth.KEY TAKEAWAYSAuthenticity in Sales: Real trust is built by moving beyond the script and connecting heart-to-heart.Breakthrough Mindset: Challenging self-limiting beliefs opens the door to new levels of personal and sales success.Big, Audacious Goals: Bold goals reveal inner resistance—and offer the path to exponential growth.Mindset + Skillset: Mastering your thoughts and emotional state is as important as mastering your sales process.Customized Growth: There’s no one-size-fits-all approach—each person must shift their unique paradigms to unlock success. HIGHLIGHT QUOTES“Feeling is just vibration. And so when we can connect to the feeling place, that’s when our heart opens up.”“Understand the foundation around the script, but make it your own in a way that you feel comfortable delivering.”“Next level, new devil.”“Most people tiptoe safely to their death with their dreams buried inside.” 📌 FOLLOW THE CONVERSATIONConnect with Barbara:➡️Barbara's LinkedIn: https://www.linkedin.com/in/barbaradaoust/Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.netADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

David Trent is a seasoned entrepreneur, mentor, and advocate for heart-centered leadership in business. With over three decades of experience, he founded and led Trent Capital Management, growing it to over $1 billion in assets under management before his exit at age 60. Today, as the founder of Trent Premier Growth and M&A advisor with Optima M&A, David dedicates his life to mentoring purpose-driven entrepreneurs and leading CEO peer groups. His book, Elevate Others: Lessons for Purpose-Driven Entrepreneurs, champions the belief that real success is achieved by lifting others.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by David Trent, entrepreneur, mentor, and author of Elevate Others. David shares wisdom from his journey of building a billion-dollar firm and how leading with authenticity, integrity, and purpose helped shape his legacy. The conversation highlights heart-centered leadership, mentorship, personal growth, and the idea that real success comes not from taking, but from giving and empowering others.KEY TAKEAWAYSAuthentic Leadership: Leading with values and heart builds deep trust and company culture.Elevate Others: Success grows when you intentionally help those around you thrive.Personal Growth: Working harder on yourself than your job creates long-term fulfillment.Mentorship Matters: Great mentors accelerate personal and business breakthroughs.Sales Mindset: Think like a solo entrepreneur—own the mission and the client relationships.Resilience Pays: Setbacks and early struggles are the proving grounds of leadership.Educate to Earn Trust: Educational selling disarms resistance and builds credibility. HIGHLIGHT QUOTES"You feed your ego by helping others.""Work harder on yourself than you do on your job.""Failure is the condiment that gives success its flavor.""When leadership starts with the heart, culture and success follow." 📌 FOLLOW THE CONVERSATIONConnect with David:➡️David's LinkedIn: https://www.linkedin.com/in/david-trent-82612016/Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.netADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Mark Cox is the Founder of In the Funnel Sales Coaching and one of the most trusted voices in B2B sales leadership. With over 20 years of experience leading complex sales and building high-performance teams, Mark is on a mission to elevate the sales profession through integrity, process, and repeatable strategies. His no-fluff, practical approach empowers professionals to build trust, close more business, and fall in love with selling again.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Mark Cox, founder of In the Funnel Sales Coaching and author of Learn to Love Selling. Together, they explore what it really takes to build a successful, heart-centered sales career. Mark shares why authenticity matters more than ever and explains how cultivating a growth mindset, lifelong learning, and a consultative approach creates lasting success. Through personal stories and real-world tactics, this conversation equips sales professionals to confidently navigate change and connect more deeply with clients.KEY TAKEAWAYSAuthenticity in Sales – Showing up as your true self builds credibility and trust with clients.Always Be Learning – Growth-minded salespeople thrive by consistently improving their skills and knowledge.Consult, Don’t Just Close – Reframe your role from “seller” to “trusted advisor” to deepen value.Reframe the Challenge – Changes in the market are chances to offer fresh solutions.Personalized Outreach Matters – Research and preparation elevate your sales conversations. HIGHLIGHT QUOTES“We have to be learn-it-alls, not know-it-alls.”“Sales is a noble profession, and that’s why I’m glad you wrote this book, Learn to Love Selling.”“These just can’t be words. If you're going to use ‘trusted advisor,’ you have to back it up.”“You may be selling the same product, but the problem is different—and the solution must be reframed.” 📌FOLLOW THE CONVERSATIONConnect with Mark:➡️Mark''s LinkedIn: https://www.linkedin.com/in/markandrewcox/Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.netADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

David Priemer, Founder of Cerebral Selling and former Salesforce VP of Commercial Sales, blends science and empathy to transform sales leadership. A bestselling author and Adjunct Lecturer, David’s work has been featured in Harvard Business Review, Forbes, and more. Known as the “Sales Professor,” he brings over 20 years of high-growth leadership experience to the conversation.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by David Priemer, author of Sell the Way You Buy and founder of Cerebral Selling. Together, they explore the powerful intersection of emotion and authenticity in modern sales. David breaks down how buyer decisions are emotionally driven, even in B2B, and how sales professionals can tap into that by being human, intentional, and genuinely curious. With insights from neuroscience and psychology, David explains how the best sellers aren't pitch machines, but emotional architects who create memorable buying experiences rooted in trust. This episode is a masterclass on connecting with your buyer's heart before asking for their wallet.KEY TAKEAWAYSFeelings Drive Buying Decisions: Customers make purchases based on emotional resonance, not just logic or features.Authenticity Builds Trust: Selling with empathy and authenticity helps establish credibility and long-term relationships.The Buying Experience Is the Product: The way a client feels during the sales process often matters more than the product itself.Embrace Curiosity: Asking better questions helps uncover emotional motivators and deepens connection.Sales as Emotional Engineering: Top sellers shape the emotional narrative of the buying journey. HIGHLIGHT QUOTES"Selling from the heart means selling with humanity and authenticity.""What are people actually buying? It's feelings.""The experience is the product.""Whether you believe or you don't, your customers can tell."📌FOLLOW THE CONVERSATIONConnect with David:➡️David's LinkedIn: https://www.linkedin.com/in/dpriemer/Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.netADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Bill McCormick is a seasoned sales professional, social selling trainer, and host of the All Selling Is Social podcast. After launching a successful promotional products business with his wife Sue using digital tools like LinkedIn, Bill went on to found Digi Sales, a company focused on teaching authentic, relational sales through digital platforms. He is also the author of the forthcoming book The Social Selling Compass, and is passionate about helping sellers build trust and drive revenue through genuine, heart-centered connections.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Bill McCormick, co-founder of Digi Sales. The conversation centers around how sales professionals can authentically connect with prospects on LinkedIn. Bill discusses the dangers of antisocial behavior in social selling—like spamming and false platitudes—and offers powerful tips on how to build meaningful digital relationships. He also touches on the importance of inner work and maintaining a healthy heart to truly sell with authenticity. This episode is packed with practical advice and encouragement for embracing social selling with purpose and heart.KEY TAKEAWAYSAuthenticity Wins: Selling starts with sincerity. Be yourself and build real trust with buyers.LinkedIn with Purpose: Treat LinkedIn like a virtual networking room, not a billboard. Start conversations, not cold pitches.Customer-Centric Sales: Focus on serving, not selling. Understand your prospect’s needs before offering solutions.Mindset Matters: A healthy heart and self-awareness are essential to selling from the heart.Avoid Antisocial Selling: Skip the spam and build relationships the right way—slowly, meaningfully, and respectfully.. HIGHLIGHT QUOTES“Out of the overflow of the heart, the mouth speaks.”“If you want to sell from the heart, you gotta have a good, healthy heart.”“Treat LinkedIn like a 24/7 networking room, engage authentically just as you would in person.”“Antisocial behaviors in digital sales include lying, mass spamming, and making false platitudes.”📌FOLLOW THE CONVERSATIONConnect with Bill:➡️Bill's LinkedIn: https://www.linkedin.com/in/billmccormick/🎁 SPECIAL OFFERSFTH listeners get FREE access to the first module of The Social Selling Compass video course!👉 Register hereLearn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.netADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Nicole Bianchi empowers leaders to make the Small Brave Moves® and have the Five Tough Talks® that prevent them from achieving the highest levels of communication, culture, productivity, and performance.With a robust background leading transformation in Fortune 500 environments, Nicole is a Master Certified Executive Coach, best-selling author, and NSA Certified Speaking Professional.Her powerful approach to transforming leadership and communication helps leaders foster cultures of authenticity and bravery. Nicole delivers high-energy keynotes, interactive workshops, and coaching that blend humor with deep insight, inspiring brave conversations that create real, lasting results.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy welcome Nicole Bianchi to discuss the power of bravery in sales conversations. Drawing from her latest book Five Tough Talks, Nicole outlines how leaders and sales professionals can courageously approach difficult discussions to build deeper trust, connection, and performance. She highlights the impact of transparency, feedback, and self-awareness, and shares tactical frameworks to navigate hard conversations while remaining aligned with authenticity. This episode is a masterclass in showing up with courage to strengthen relationships and drive results.KEY TAKEAWAYSBravery in Sales: True leadership and sales success come from having the courage to say what needs to be said—even when it’s tough.Authentic Alignment: Being clear on values and client alignment helps attract the right opportunities and deepen impact.Communication Culture: Building a culture of feedback and candor leads to higher performance and fewer disconnects.The 5 Tough Talks®: Learn how Nicole’s framework helps leaders initiate conversations around misalignment, performance, and communication gaps.Clarity and Curiosity: Curiosity, coupled with honest reflection, opens space for growth, connection, and greater outcomes. HIGHLIGHT QUOTES“Selling takes a lot of bravery. Being really brave in those conversations requires us to say what needs to be said.”“We attract the right clients when we're clear on the right clients.”“Honestly addressing what’s going on, rather than avoiding it, is critical to maintaining alignment.”“80% of us are avoiding a tough conversation at any point in time; 50% of us avoid the person altogether.” 📌FOLLOW THE CONVERSATIONConnect with Nicole:➡️Nicole's LinkedIn: https://www.linkedin.com/in/nicolembianchi/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.netADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Grace Gavin, author of Know Honesty, helps leaders simplify communication and eliminate divides within organizations. She guides individuals to master communication with authenticity, believing that everyone deserves to be heard and respected. Grace specializes in asking powerful questions that help uncover the real barriers to genuine communication.Ken Bogard brings a transformative "Know Honesty" approach, helping leaders elevate communication, collaboration, and leadership. SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Grace Gavin and Ken Bogard, co-authors of Know Honesty. They explore the critical role of open and honest communication in sales and leadership. Grace and Ken introduce ideas such as “The Agreement” to help establish trust early and emphasize how combining openness and honesty can revolutionize client relationships. This conversation highlights how prioritizing connection over closing the sale fosters lasting success and authentic influence.KEY TAKEAWAYSKnow Honesty Approach: Rebuilding trust and connection through genuine open and honest communication.The Agreement: Setting upfront expectations to create safe, transparent conversations.Client-Centric Mindset: True sales success comes from prioritizing the client's needs, not just closing deals.Balance of Honesty and Openness: Sales professionals must combine self-expression with active listening to build real trust. HIGHLIGHT QUOTES💬"Selling from the heart means really doing what's best for the person on the other side of the table, no matter what that is."💬"If you're doing it for the person across from you, that's connection, that's heart."💬"If you're focused on the sale, you're not focused on the person on the other side, and they can pick that up."💬"Are you walking in being truly and freely yourself?""We all get so many opportunities to speak for ourselves... What about everybody else?"  📌FOLLOW THE CONVERSATIONConnect with Grace and Ken:➡️Grace's LinkedIn: https://www.linkedin.com/in/grace-gavin/ ➡️Ken's LinkedIn: https://www.linkedin.com/in/kenbogard/  Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.netADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Amy Franko is a strategic sales expert, keynote speaker, and author of The Modern Seller. With a background at IBM and Lenovo, she helps mid-market companies elevate their B2B sales strategy and leadership development. Named one of LinkedIn’s Top Sales Voices, Amy blends modern sales techniques with values of trust, authenticity, and long-term relationship-building. Her mission is to raise the bar for sales professionals and empower them to grow through intentional, modern strategies.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, hosts Larry Levine and Darrell Amy welcome back Amy Franko for a heartfelt discussion on how intentionality drives personal and professional success in sales. Amy unpacks how to better manage your time, focus on high-impact relationships, and avoid the “empty tank” syndrome. From personal growth routines to strategies for saying no, this episode is filled with practical advice for sales professionals who want to show up with energy, clarity, and purpose. If you’ve ever felt spread too thin or disconnected from your “why,” this episode will re-center and refuel you.KEY TAKEAWAYSIntentionality Is a Differentiator – Being intentional with your time, tasks, and relationships will set you apart in sales and in life.Don’t Run on Empty – Recognize when your energy is low and take action to refuel yourself before burnout hits.The Power of Saying No – Creating a “no list” helps protect your priorities and prevents overcommitment.Start with You – Morning routines and personal development aren’t just nice to have—they’re essential to lead, sell, and serve.Refuel to Deliver Value – You can’t show up authentically for clients if you haven’t taken care of yourself first. HIGHLIGHT QUOTES💬“It’s hard to be authentic and serve when you’re running on empty.”💬“Showing up with energy and enthusiasm is a non-negotiable in sales.”💬“Your morning routine sets the tone for your entire day—and your success.”💬“Saying no is one of the most powerful sales skills we rarely talk about.”💬“Intentionality is a massive differentiator between success and struggle in sales.” 📌FOLLOW THE CONVERSATIONConnect with Amy's Franko➡️Amy's LinkedIn: https://www.linkedin.com/in/amyfranko/Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.netADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Meredith Bell is a master connector and a powerhouse of wisdom who consistently delivers incredible value to those lucky enough to engage with her. As the President and co-founder of Grow Strong Leaders, she brings decades of experience helping organizations strengthen the people side of their business. With a background in education and a passion for communication, Meredith naturally blends her teaching skills with her love for building long-lasting client relationships. Many of her clients and partners have been with her for over 20 years—a testament to her impact and integrity. SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Meredith Bell, President and Co-founder of Grow Strong Leaders. Meredith brings decades of leadership and communication expertise to this heart-centered conversation. Together, they explore how trust, character, and authenticity are not just traits, but skills that can be developed. Meredith discusses practical strategies from her award-winning book and emphasizes the importance of inner work, curiosity, and genuine service in building lasting client relationships. From the power of pause to the art of deep listening, this episode is a must-listen for any sales professional who wants to lead with character and connect more deeply.KEY TAKEAWAYSAuthenticity in Sales: Genuine connection and honesty are the foundation for trust and long-term client relationships.Character is Developable: Integrity, empathy, accountability, and self-awareness are not fixed traits—they can be cultivated through practice and intention.Lead with Service: Focus on serving others rather than pushing products. The best sales come from putting the client first.The Power of Listening: Deep listening, paired with curiosity, is a superpower in sales and leadership.Do the Inner Work: Resilience, patience, and personal growth fuel external success.Practice the Pause: Silence isn’t awkward—it’s powerful. Creating space allows for better communication and connection.HIGHLIGHT QUOTES💬"How can I serve this person so powerfully that they never forget our conversation for the rest of their life?"💬"Curiosity is what you're bringing and love is what is felt." — Steve Chandler (quoted by Meredith)💬"Confidence comes from taking actions that scare us."💬"The inner work you do fuels all the outer success you will have."💬"When you think about selling from the heart, you focus on the person and their needs rather than products and features." 📌FOLLOW THE CONVERSATIONConnect with Meredith Bell➡️Meredith's LinkedIn: https://www.linkedin.com/in/meredithmbell/Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.netADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose 

Dr. Yoram Solomon is a trust and innovation expert, founder of the Trust Habits Institute, and author of 19 books, including The Book of Trust. He holds 22 patents and was a key contributor to Wi-Fi and USB 3.0 technologies at Texas Instruments. With a PhD in Organization and Management, an MBA, and a Law degree, he teaches entrepreneurship and innovation at SMU and has published 400+ articles in outlets like Inc. Magazine. A former Plano ISD Board Trustee and IDF Paratrooper, he is dedicated to helping organizations build trust and drive innovation. SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy welcome Dr. Yoram Solomon, founder of the Trust Habits Institute and author of The Book of Trust and The Trust Premium. With decades of experience in innovation and trust research, Dr. Solomon breaks down why trust is not just a soft skill—it’s the most powerful sales differentiator. Backed by research and real data, he explains how customers are willing to pay nearly 30% more when they trust their salesperson. From first impressions to consistent behavior, this conversation is packed with actionable ways to build trust and set yourself apart in a skeptical marketplace.KEY TAKEAWAYSTrust as a Differentiator: Customers are more loyal and willing to pay more to work with trustworthy salespeople.Empathy and Authenticity: Seeing things from your client’s perspective is essential to accelerating trust.First Impressions Matter: What you say and how you act in early interactions can build or erode trust quickly.The Trust Premium: Customers are willing to pay about 29.6% more for services from someone they trust.Industry Impact: Trust has different weight across industries but remains critical everywhere.No Trust Discount: Without trust, companies must offer significant discounts to attract new business.Behavior is Key: Honest pricing, transparent communication, and consistency all build trust.HIGHLIGHT QUOTES💬“The most important quality for you and another person is trustworthiness.”💬“There is a premium for trust—people are willing to pay higher prices for trust.”💬“You’re either building trust by what you say or you’re eroding it.”💬“Empathy comes from the heart. Your ability to see things from their perspective accelerates building trust.”💬“Trust is the only differentiator that you can have.”📌FOLLOW THE CONVERSATIONConnect with Dr. Yoram Solomon➡️Yoram's LinkedIn: https://www.linkedin.com/in/yoramsolomon/Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.netADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose