Dare to Launch

If you think you’re selling knowledge, think again…   Knowledge is everywhere. And it’s free. Podcasts, YouTube, blogs… answers are just one Google search or ChatGPT conversation away.   So what are we really selling?   Our framework. Our approach. Our way of doing things. And while that might sound simple, it’s not easy…   Because that’s where fear often kicks in.   When someone says “no thanks” to your offer, it’s not just a simple “no”…   … they’re saying “no” to your personal approach… your ideas… your take… and your voice. And that stings a little.    (OK, it stings a LOT.) That’s why so many people start diluting what they do. They try to please as many people as possible, add extra “stuff,” and get advice from anyone and everyone… Until their offer is a watered-down version of what made it powerful in the first place. But the only way your work cuts through the noise is if you stop trying to please everyone and lean into what makes it yours. That’s when your real voice comes out. That’s when you start attracting the right people – and more of them. And that’s when your offers become so desirable they practically sell themselves. That’s exactly what Chris, Dan, and I unpack in this clip from Dare to Launch… - - -  Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/    - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them.   Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Dare to Launch Free Bonuses found at: https://getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/    - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Join my FREE Launch Masterclass here 👉 https://productlaunchformula.com/masterclass25 (Available until August 28th, 2025)   - - -    In this LIVE Q&A from my 2025 Launch Masterclass, I answer the questions that business owners everywhere are asking right now.   It often feels like the world is moving faster than ever – politics, economics, technology, AI – and it’s easy to feel left behind.    But here’s the truth: your ultimate security isn’t found in a job, a paycheck, or a market that feels unpredictable. It’s in creating value for the world, showing it to the right people, and getting paid for it.   That never changes.   In this special Q&A episode, you’ll discover real, practical insights and strategies that can immediately improve your messaging, marketing, and conversions.    This is what’s working now – the thinking I’m using in my launches. (In fact, this Q&A is part of my latest launch!)   Plus, you’ll get a front-row seat to the questions other Masterclass participants are asking – so you can see what’s on the minds of business owners just like you.   And this is just part one…   Part 2 is coming in a few days – and I’ll be diving even deeper into actionable strategies, answering more questions, and uncovering even more insights that can change the trajectory of your business over the next year.   - - -  Join my FREE Launch Masterclass now:  https://productlaunchformula.com/masterclass25   Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Join my FREE Launch Masterclass here 👉 https://productlaunchformula.com/masterclass25 (Available until August 28th, 2025)   - - -    In this LIVE Q&A from my 2025 Launch Masterclass, I answer the questions that business owners everywhere are asking right now.   It often feels like the world is moving faster than ever – politics, economics, technology, AI – and it’s easy to feel left behind.    But here’s the truth: your ultimate security isn’t found in a job, a paycheck, or a market that feels unpredictable. It’s in creating value for the world, showing it to the right people, and getting paid for it.   That never changes.   In this special Q&A episode, you’ll discover real, practical insights and strategies that can immediately improve your messaging, marketing, and conversions.    This is what’s working now – the thinking I’m using in my launches. (In fact, this Q&A is part of my latest launch!)   Plus, you’ll get a front-row seat to the questions other Masterclass participants are asking – so you can see what’s on the minds of business owners just like you.   And this is just part one…   Part 2 is coming in a few days – and I’ll be diving even deeper into actionable strategies, answering more questions, and uncovering even more insights that can change the trajectory of your business over the next year.   - - -  Join my FREE Launch Masterclass now:  https://productlaunchformula.com/masterclass25   Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Join my FREE Launch Masterclass here 👉 https://productlaunchformula.com/masterclass25 (Available until August 28th, 2025)   - - -    In this LIVE Q&A from my 2025 Launch Masterclass, I answer the questions that business owners everywhere are asking right now.   It often feels like the world is moving faster than ever – politics, economics, technology, AI – and it’s easy to feel left behind.    But here’s the truth: your ultimate security isn’t found in a job, a paycheck, or a market that feels unpredictable. It’s in creating value for the world, showing it to the right people, and getting paid for it.   That never changes.   In this special Q&A episode, you’ll discover real, practical insights and strategies that can immediately improve your messaging, marketing, and conversions.    This is what’s working now – the thinking I’m using in my launches. (In fact, this Q&A is part of my latest launch!)   Plus, you’ll get a front-row seat to the questions other Masterclass participants are asking – so you can see what’s on the minds of business owners just like you.   And this is just part one…   Part 2 is coming in a few days – and I’ll be diving even deeper into actionable strategies, answering more questions, and uncovering even more insights that can change the trajectory of your business over the next year.   - - -  Join my FREE Launch Masterclass now:  https://productlaunchformula.com/masterclass25   Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

What if you could turn your passion into a business… without the stress of endless trial and error?   In this week’s episode of Dare to Launch, Sarah MacKeigan shares how she made a bold career move – from healthcare project manager to dog physiotherapist.    You might have heard the advice – “just follow your passion.” But that’s easier said than done.   Sarah followed her passion… but she also had to overcome real challenges – challenges many entrepreneurs face – especially when it came to selling…   Like a lot of business owners, she struggled to figure out how to turn her expertise into a viable, profitable business.   But Sarah didn’t give up.   Instead, she found a way to fill her program with paying customers before she actually created it. And the results blew her away.   She shares exactly how she did it in this week’s episode. You’ll also hear:   How Sarah transitioned from a traditional career to something unconventional (and the personal experience that led to the shift) The unexpected struggles she faced while turning her passion into a business (it’s not as simple as the “just follow your passion” crowd would have you believe) How she built – and got paid for – her program before she created it… and why this “backward” approach makes offers even more desirable and powerful   … and much more   If you want to turn your passion into a mission-driven, profitable business that serves you and your community, this episode is for you…   - - -  In my FREE Launch Masterclass, I’ll walk you through the same “get paid before you create it” process Sarah used to create a highly desirable, profitable program.  Get all the details here 👉https://productlaunchformula.com/masterclass25    - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

If you’ve ever wondered whether you could turn your skills into something more, you should meet David H. Lawrence XVII…   Because while most people in his industry live gig to gig, David discovered a way to turn his voiceover talents into a thriving online business – one that’s brought in 24 six-figure launches (so far) and serves thousands of aspiring actors.   Here’s what’s crazy…   David never planned to be an online teacher. In fact – in his own words – he was dragged… “kicking and screaming.”   First into teaching… then into going online.   But he’s glad he was. 🙂   If you’ve ever thought, “People won’t pay for what I know,” listen to David’s story… you might be surprised.   You’ll also hear:   The moment in an acting class that sparked his entire business. How he turned one “can you teach me how to do that?” moment into a repeatable, thriving income stream. The mindset shift that took him from “Is this even possible?” to “This works every single time.”   … and much more.   If you’re sitting on a skill… or a talent… or an idea – wondering how you can turn it into something bigger, this episode is for you.   See what’s possible when you stop trading time for money… and turn your skills into life-changing business. - - -    Want me to walk you through the same proven blueprint David used to start and grow his business? Check out my FREE Launch Masterclass: 👉https://productlaunchformula.com/masterclass25     - - -    Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Register for this year's FREE Launch Masterclass at https://getyoulaunched.com/   - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode: Dare to Launch Interview with Michael Walker Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

I didn’t plan it.   It just kinda happened… and then it became a “thing”.   A few years back, I was doing a live session in my Launch Masterclass, when out of the corner of my eye, I saw it…   Right next to my camera was a squirrel.   And this thing is just going nuts.   Now I’m live with thousands of people. So I’m doing everything I can to stay focused and not get distracted, but I can’t help it…   … my eyes keep wandering over to this little guy scampering all over my deck.   I knew I had to say something.    Dan and I laughed about it. And by the next session, he’d rigged up a second camera and “Squirrel Cam” was born.   Moments like that often feel like mistakes. But every year since, there’s always someone who asks:   “Is there a squirrel cam this year?”   Yeah, it is kinda ridiculous. But “squirrel cam” is what launching is all about – showing up live, figuring things out in real time, and leaning into whatever happens.   In this clip from Dare to Launch, Chris, Dan, and I get into this more – including the full “squirrel cam” story… and how you can use “mistakes” to build a closer connection to your audience.   Want to launch or grow your business – faster? Join the Free Launch Masterclass Aug 14th at https://getyoulaunched.com/ Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco    Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Affiliate promotions (where you promote someone else’s product to your list) can be one of the easiest, fastest, and most profitable launches you do.   I’ve been on both sides – both promoting and having other people promote my launches – for literally decades now.    And it’s no secret that I love these kinds of promotions.   Done well – where you promote a proven offer that gets real results for your people – it’s a triple home run… 1. You make a lot of sales, without having to do all the hard work of creating and launching a product.   2. Your people get great results… so they love you for introducing them to the product.   3. You build up great rapport and relationships with the people you help promote.   Win win win.   But… like anything… there’s a right and a wrong way to do these sorts of promotions.   And doing them the right way makes an enormous difference…   To the point where I’ve seen brand-new affiliates with tiny lists FAR outconvert established “gurus” with massive lists.   And almost every year, I see at least one brand new partner who comes out of nowhere and lands one of the big sales prizes I offer for my launch.   So what makes for a killer affiliate promotion?    - - -  Join the PLF Partner Team and promote the Launch Masterclass Aug 14 - 28, 2025 by going to https://productlaunchformula.com/affiliate  Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/    - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!