

Dare to Launch
Jeff Walker
I'm Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales.
I started my first online business in 1996 while I was a stay-at-home dad, and I've been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses.
In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what's working – and what's not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
I started my first online business in 1996 while I was a stay-at-home dad, and I've been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses.
In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what's working – and what's not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
Episodes
Mentioned books

Oct 2, 2025 • 7min
Momentum is the most powerful force in life and business
I just tested a new add-on with Product Launch Formula®… …something simple that helped students get quick wins, build confidence, and create momentum from day one. The results surprised even me… and the community it sparked was incredible. In this week's episode of Dare to Launch, Chris, Dan, and I break down exactly what we did… and how you can adapt it for your business. This is a funky time to be in business. Things are way less predictable than they were 5 or 10 years ago. And what people need right now is instant results and direct feedback. That's why this little "something extra" became a key piece of my offer – and something any coach, teacher, or course creator can add to their offers too. - - - Dare to Launch Free Bonuses found at: www.getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Sep 30, 2025 • 23min
This "Extra" Thing Shifted My Entire Launch
I just tested a new add-on with Product Launch Formula®… …something simple that helped students get quick wins, build confidence, and create momentum from day one. The results surprised even me… and the community it sparked was incredible. In this week's episode of Dare to Launch, Chris, Dan, and I break down exactly what we did… and how you can adapt it for your business. This is a funky time to be in business. Things are way less predictable than they were 5 or 10 years ago. And what people need right now is instant results and direct feedback. That's why this little "something extra" became a key piece of my offer – and something any coach, teacher, or course creator can add to their offers too. - - - Dare to Launch Free Bonuses found at: https://getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Sep 23, 2025 • 14min
Turn a Simple Post Into Marketing Gold (and 13.8M Impressions)
What if I told you that – in just a few seconds – you could create a piece of content that could generate millions of impressions and thousands of comments from your target audience? Pretty cool, right? But wait, it gets even better… Because this content can also give you valuable insights you can use to make your marketing more powerful and your future offers more attractive. In this episode of Dare to Launch, Rachel Miller shares how one simple post generated 13.8M impressions and 42,000 comments in just 72 hours. And this is more than just vanity metrics… it's what those 42k comments revealed that's really exciting… Because the comments were filled with deep, meaningful insights from her target audience – people self-identifying with her community. In just three days, the post turned into a focus group of 42,000 of her perfect customers – telling her exactly what they want, what they care about, and what their big struggles are. Even better, people were tagging friends – new prospects – who were a perfect fit for Rachel's offers. Just from a single post. Rachel also shows you how to create a similar post, and she gives you a word-for-word template you can use today to start building your own "focus group" – so you can use your post to discover what your audience really cares about. - - - Dare to Launch Free Bonuses found at: https://getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Sep 16, 2025 • 10min
Discover Your High-Ticket Offer, Hidden in Plain Sight
This is probably one of the most actionable episodes ever of Dare to Launch. Because Bari Baumgardner walks you through a 10,000-foot strategy for creating a high-ticket funnel that takes your ideal customers from: "Wait, you can do that?" to "I could do that…" to "I have to do that!" What's great about Bari's approach is that you don't need to create a new course or program… Instead, this is about depth – giving your audience an opportunity to go deeper with you, so they actually master what you teach. If you already have a course – or even just an idea for one – Bari shows you how to turn it into a richer, deeper experience – and a premium, in-demand offer. And she really walks you through how to do it – including the "3 x 3" system many big names (including me) use to make high-ticket offers. This is a super valuable and actionable episode. - - - Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Sep 9, 2025 • 7min
For More Sales, Make a Bold Offer
If you think you're selling knowledge, think again… Knowledge is everywhere. And it's free. Podcasts, YouTube, blogs… answers are just one Google search or ChatGPT conversation away. So what are we really selling? Our framework. Our approach. Our way of doing things. And while that might sound simple, it's not easy… Because that's where fear often kicks in. When someone says "no thanks" to your offer, it's not just a simple "no"… … they're saying "no" to your personal approach… your ideas… your take… and your voice. And that stings a little. (OK, it stings a LOT.) That's why so many people start diluting what they do. They try to please as many people as possible, add extra "stuff," and get advice from anyone and everyone… Until their offer is a watered-down version of what made it powerful in the first place. But the only way your work cuts through the noise is if you stop trying to please everyone and lean into what makes it yours. That's when your real voice comes out. That's when you start attracting the right people – and more of them. And that's when your offers become so desirable they practically sell themselves. That's exactly what Chris, Dan, and I unpack in this clip from Dare to Launch… - - - Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Sep 2, 2025 • 5min
From Thousands to Millions of Views - YouTube Shorts With Will Hamilton
Dare to Launch Free Bonuses found at: https://getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Aug 27, 2025 • 57min
Jeff and Dan Answer MORE of Your Burning Launch Questions
Join my FREE Launch Masterclass here 👉 https://productlaunchformula.com/masterclass25 (Available until August 28th, 2025) - - - In this LIVE Q&A from my 2025 Launch Masterclass, I answer the questions that business owners everywhere are asking right now. It often feels like the world is moving faster than ever – politics, economics, technology, AI – and it's easy to feel left behind. But here's the truth: your ultimate security isn't found in a job, a paycheck, or a market that feels unpredictable. It's in creating value for the world, showing it to the right people, and getting paid for it. That never changes. In this special Q&A episode, you'll discover real, practical insights and strategies that can immediately improve your messaging, marketing, and conversions. This is what's working now – the thinking I'm using in my launches. (In fact, this Q&A is part of my latest launch!) Plus, you'll get a front-row seat to the questions other Masterclass participants are asking – so you can see what's on the minds of business owners just like you. And this is just part one… Part 2 is coming in a few days – and I'll be diving even deeper into actionable strategies, answering more questions, and uncovering even more insights that can change the trajectory of your business over the next year. - - - Join my FREE Launch Masterclass now: https://productlaunchformula.com/masterclass25 Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Aug 26, 2025 • 49min
Jeff and Dan Answer Your Burning Launch Questions (Part 2)
Join my FREE Launch Masterclass here 👉 https://productlaunchformula.com/masterclass25 (Available until August 28th, 2025) - - - In this LIVE Q&A from my 2025 Launch Masterclass, I answer the questions that business owners everywhere are asking right now. It often feels like the world is moving faster than ever – politics, economics, technology, AI – and it's easy to feel left behind. But here's the truth: your ultimate security isn't found in a job, a paycheck, or a market that feels unpredictable. It's in creating value for the world, showing it to the right people, and getting paid for it. That never changes. In this special Q&A episode, you'll discover real, practical insights and strategies that can immediately improve your messaging, marketing, and conversions. This is what's working now – the thinking I'm using in my launches. (In fact, this Q&A is part of my latest launch!) Plus, you'll get a front-row seat to the questions other Masterclass participants are asking – so you can see what's on the minds of business owners just like you. And this is just part one… Part 2 is coming in a few days – and I'll be diving even deeper into actionable strategies, answering more questions, and uncovering even more insights that can change the trajectory of your business over the next year. - - - Join my FREE Launch Masterclass now: https://productlaunchformula.com/masterclass25 Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Aug 25, 2025 • 47min
Jeff and Dan Answer Your Burning Launch Questions (Part 1)
Join my FREE Launch Masterclass here 👉 https://productlaunchformula.com/masterclass25 (Available until August 28th, 2025) - - - In this LIVE Q&A from my 2025 Launch Masterclass, I answer the questions that business owners everywhere are asking right now. It often feels like the world is moving faster than ever – politics, economics, technology, AI – and it's easy to feel left behind. But here's the truth: your ultimate security isn't found in a job, a paycheck, or a market that feels unpredictable. It's in creating value for the world, showing it to the right people, and getting paid for it. That never changes. In this special Q&A episode, you'll discover real, practical insights and strategies that can immediately improve your messaging, marketing, and conversions. This is what's working now – the thinking I'm using in my launches. (In fact, this Q&A is part of my latest launch!) Plus, you'll get a front-row seat to the questions other Masterclass participants are asking – so you can see what's on the minds of business owners just like you. And this is just part one… Part 2 is coming in a few days – and I'll be diving even deeper into actionable strategies, answering more questions, and uncovering even more insights that can change the trajectory of your business over the next year. - - - Join my FREE Launch Masterclass now: https://productlaunchformula.com/masterclass25 Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Aug 21, 2025 • 23min
Sell Your Stuff Without Feeling Salesy: Seed Launching with Sarah MacKeigan
What if you could turn your passion into a business… without the stress of endless trial and error? In this week's episode of Dare to Launch, Sarah MacKeigan shares how she made a bold career move – from healthcare project manager to dog physiotherapist. You might have heard the advice – "just follow your passion." But that's easier said than done. Sarah followed her passion… but she also had to overcome real challenges – challenges many entrepreneurs face – especially when it came to selling… Like a lot of business owners, she struggled to figure out how to turn her expertise into a viable, profitable business. But Sarah didn't give up. Instead, she found a way to fill her program with paying customers before she actually created it. And the results blew her away. She shares exactly how she did it in this week's episode. You'll also hear: How Sarah transitioned from a traditional career to something unconventional (and the personal experience that led to the shift) The unexpected struggles she faced while turning her passion into a business (it's not as simple as the "just follow your passion" crowd would have you believe) How she built – and got paid for – her program before she created it… and why this "backward" approach makes offers even more desirable and powerful … and much more If you want to turn your passion into a mission-driven, profitable business that serves you and your community, this episode is for you… - - - In my FREE Launch Masterclass, I'll walk you through the same "get paid before you create it" process Sarah used to create a highly desirable, profitable program. Get all the details here 👉https://productlaunchformula.com/masterclass25 - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!


