Dare to Launch Behind The Scenes Of The Launch Masterclass: The Squirrel Cam Story - Launch Masterclass starts in 2 days!
I didn’t plan it.
It just kinda happened… and then it became a “thing”.
A few years back, I was doing a live session in my Launch Masterclass, when out of the corner of my eye, I saw it…
Right next to my camera was a squirrel.
And this thing is just going nuts.
Now I’m live with thousands of people. So I’m doing everything I can to stay focused and not get distracted, but I can’t help it…
… my eyes keep wandering over to this little guy scampering all over my deck.
I knew I had to say something.
Dan and I laughed about it. And by the next session, he’d rigged up a second camera and “Squirrel Cam” was born.
Moments like that often feel like mistakes. But every year since, there’s always someone who asks:
“Is there a squirrel cam this year?”
Yeah, it is kinda ridiculous. But “squirrel cam” is what launching is all about – showing up live, figuring things out in real time, and leaning into whatever happens.
In this clip from Dare to Launch, Chris, Dan, and I get into this more – including the full “squirrel cam” story… and how you can use “mistakes” to build a closer connection to your audience.
Want to launch or grow your business – faster? Join the Free Launch Masterclass Aug 14th at https://getyoulaunched.com/
Hear more from Jeff Walker on…
YouTube: http://www.youtube.com/@productlaunch
Instagram: https://www.instagram.com/jeffwalkerco
Threads: https://www.threads.net/@jeffwalkerco
Resources Referenced in the episode:
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