Dare to Launch I Came *This* Close To Scrapping PLF - DTL Clip #34
Back in 2005, launching was a game of one-hit wonders – build a product, launch it once… and then start again with something new.
The idea of relaunching the same offer was pretty much unheard of… as ridiculous as a studio re-releasing the same movie over and over.
So when I wrapped up my first launch for Product Launch Formula (PLF) – and it brought in $600k in 7 days – I assumed that was it for PLF.
Time to chase the next “big thing”. Or so I thought…
Fast forward a few months… and I’m at a conference, thinking about what to launch next, when someone approaches me and says something I wasn’t expecting…
Then another person comes up to me. And another…
About a dozen people approached me at that conference. And what they said didn’t just change the way I thought about launching…
… they saved me from scrapping the offer that would become the foundation of my entire $100MM business.
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Hear more from Jeff Walker on…
YouTube: http://www.youtube.com/@productlaunch
Instagram: https://www.instagram.com/jeffwalkerco
Threads: https://www.threads.net/@jeffwalkerco
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