How can teams navigate the chaos of product development and effectively integrate customer feedback?  In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Christoph Steinlehner, a product management consultant and expert with over 20 years of experience in design and product development. Christoph shares his strategies for turning chaotic meetings into productive discussions, emphasizing the importance of mapping thoughts and ideas to enhance team alignment and clarity.  Discover how to integrate customer feedback into your product development process through Christoph's six-step approach, which includes impact mapping (learn more here), engaging cross-functional teams, and using visual artifacts like service blueprints. Christoph also discusses the pitfalls of traditional presentation styles and advocates for collaborative discussions that prioritize alignment over persuasion.  Tune in for actionable advice on improving your product development process and fostering better team collaboration. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can senior leadership teams overcome hurdles and improve collaboration?  In this enlightening episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with James Scouller, a distinguished leadership coach, author, and former CEO with over 47 years of experience. James shares his deep insights into building and leading winning teams, drawing from his extensive experience and recent literary success with his trilogy, "How to Build Winning Teams Again and Again."  Explore the psychological dynamics of team commitment, the importance of clear roles and goals, and the need for effective decision-making processes. James discusses how senior leaders can address challenges such as trust, open communication, and conflict resolution to foster a cohesive and high-performing team.  Tune in to gain practical advice on improving collaboration and driving success within your organization. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can experiential marketing drive purchases and foster personal connections in B2B marketing?  Join us for an engaging episode of the Pragmatic Product Chat Series, where host Rebecca Kalogeris interviews Sheila Rondeau, CEO of MogXP. With a rich background in marketing and experiential marketing, Sheila shares her insights on the importance of measurement, the impact of COVID-19 on in-person events, and innovative digital engagement strategies.  Discover the necessity of driving purchases through experiential marketing, the value of a personal approach in B2B marketing, and how to integrate effective engagement strategies into your campaigns. Sheila's journey, from rebuilding Anheuser-Busch’s beer school program to leading MogXP, offers a wealth of practical advice and industry lessons.  Tune in for actionable insights to enhance your marketing efforts with experiential strategies. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can AI be responsibly integrated into product development to meet ethical standards and human needs?  Join us for an insightful episode of the Pragmatic Product Chat Series, where host Rebecca Kalogeris interviews Cal Al-Dhubaib, a leading data scientist and entrepreneur specializing in responsible AI.  Discover the challenges and solutions in leveraging AI to enhance product value while ensuring ethical practices. Cal shares his journey, the importance of identifying the right AI problems, the necessity of human oversight, and the potential of generative AI in creating user-centric products.  Tune in for actionable insights to responsibly incorporate AI into your products and workflows.  For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts    Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What makes a product manager truly successful?  Join us as we explore the key traits of successful product managers with Paul Young, a seasoned expert and former Vice President of Product Management at Pragmatic Institute.  Discover how understanding market problems, fostering emotional intelligence, and strategic thinking can drive transformation within your organization. Paul also highlights the importance of curiosity and thoughtful communication in leading successful product teams.  Tune in for actionable insights and strategies to elevate your product management skills.  For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts    Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How do you define product marketing? Francisco Bram, head of product and growth at Uber Eats, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to chat about how he and Uber Eats defines this essential role, as well as the 10 commandments of product marketing.  You don't want to miss this one!

“Finding your nxt is about you initiating a change, not a change that happens to you,” - Cindy Carrillo   What if you left your business, your career as you knew it, and started a ranch? That’d probably be a pretty big change for most people.   It certainly was for our guest this week, Cindy Carrillo. Our host Rebecca Kalorgeris, interviews Cindy, and she shares how she navigated changes in her life. More specifically, she discusses her most recent nxt, where she bought 35 acres, built a barn, and started raising cute, small farm animals.   She also launched an Airbnb, and a new coaching business where individuals, couples and business partners participate in a two-and-a-half-day retreat at the ranch to find their nxt.   Did she have experience taking care of baby goats? Absolutely not. But she was willing, able and ready to learn.   She discovered that even when you’re leaping into the unknown all of the skills you’ve built and the experiences you’ve had come with you--you’re not starting from ground zero. You can apply everything you’ve learned to a new situation.   You can read about her journey, insights and advice in her newest book, Finding Your Nxt: When You’re Ready for the Life You Really Want.   During this episode, Rebecca and Cindy discuss: Three major areas in your life where you might want to initiate change The most common blockers to finding your next How to find balance after moving into your next Are You Looking for Your Next Job in Product? Pragmatic Institute’s certifications are sought-after worldwide and are the best way to tell everyone about your product expertise. You can pursue your Product manager, product marketer or product master certification.   Take a quick survey to find your next (or first) Pragmatic course.

Marketing superhero Mark Donnigan shares insights on customer-centric marketing strategies for business growth. Key takeaways include listening to customers, guiding buyers through a purchase process, and creating educational content. The podcast discusses the evolution of marketing strategies, challenges faced by founders, understanding the modern buyer's journey, and the importance of customer-centric marketing.

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA  Learn more about us: https://www.pragmaticinstitute.com/  Start your Product Manager or Product Marketer certification here “The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative AI tools in your life every day as much as you can, and really remind yourself how much of a difference it can make.” -      Isaac Lien, Co-Founder and Chief Artificial Intelligence and Innovation Officer at Grandpad In this enlightening episode, we dive deep with Isaac Lien, Co-founder and Chief AI and Innovation Officer at GrandPad, exploring the company's strategic incorporation of generative AI to enhance their offerings for the senior market. Lien shares the journey of testing and integrating AI technologies within their product, GrandPad, highlighting how a user-directed approach has fundamentally shaped both the development and marketing strategies. Isaac Lien, Co-founder of Grandpad, initially developed a math flashcards app for iPhone inspired by Steve Jobs. Motivated by communication challenges with his grandparents, he created Grandpad, facilitating video calls for the elderly. Recognizing the power of technology to improve lives, Grandpad later introduced "Grandie," which use AI to help seniors engage in seamless conversations, find inspiration, and discover new interests in an intuitive and user-friendly manner. The team focuses on effective communication and user engagement, incorporating popular games and news topics into Grandpad's offerings. Looking ahead, Isaac anticipates evolving generative AI technologies, and emphasizes the importance of user feedback to guide feature enhancements. By staying informed and exploring new tools, it’s possible to capitalize on industry advancements. Key Takeaways: 1. User Feedback is King: User feedback plays a critical role in Grandpad's product development. They have a group of users who actively advise them on what to build, ensuring that the product continuously evolves to meet the needs of their customers. 2. Market Solutions, Not Features: Marketing for Grandpad's AI-powered features is centered around Simon Sinek's "Start with Why" approach. They focus on explaining why the product is important and beneficial for their users, before diving into the technical details of how it works. The solution is what users really care about. 3. Know Your Audience Intimately: Grandpad emphasized the importance of deeply understanding their target audience and creating a product that specifically caters to their needs. In their case, they focused on older adults and designed a user-friendly product that addresses their unique challenges with technology. ABOUT OUR GUEST: As the Co-Founder and Chief Artificial Intelligence and Innovation Officer at Grandpad, Isaac Lien brings a deep understanding of technology and a passion for making it accessible to older adults. With a background in computer science, he has been instrumental in the development of Grandpad's user-friendly tablet solutions designed specifically for the unique needs of this demographic. Isaac's expertise in artificial intelligence and his dedication to incorporating user feedback have been key drivers in Grandpad's success. He has consistently leveraged advanced technologies, such as generative AI, to enhance the user experience and provide personalized, human-like interactions. Through his leadership, Grandpad has become a pioneer in utilizing AI to create more intuitive and engaging experiences for its users. At the core of Isaac's work is a commitment to making technology accessible and inclusive for all users, particularly older adults. He has dedicated his career to developing solutions that empower and enrich the lives of users, ensuring they can seamlessly connect with their loved ones, access information, and enjoy a wide range of digital experiences. You can learn more about Grandie at Grandie.AI and more about Grandpad at Grandpad.net. ABOUT PRAGMATIC INSTITUTE: Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue. Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide. If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule. Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here. #ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

How can product managers blend pricing strategy, market segmentation, and portfolio? Mark Stiving, Pragmatic Institute Instructor and pricing expert, offers practical advice to help product professionals elevate their pricing strategies and deliver value for customers. In this interview, Mark shares his extensive knowledge and unique perspective on how companies can leverage pricing as a powerful tool for business growth. For detailed takeaways, show notes, and more, visit www.pragmaticinstitute.com/resources/podcasts #ProductManagement #ProductPricing Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com