Product Chats Podcast Leveraging AI to Improve Market Research with Avi Yashchin
May 9, 2025
Avi Yashchin, founder and CEO of Subconscious AI, revolutionizes market research with AI-powered insights. He discusses the power of synthetic respondents and causal AI in predicting consumer behavior without traditional surveys. Avi explains how his experience in high-frequency trading and behavioral economics shaped his approach to market research. He also highlights the importance of addressing biases, validating findings, and optimizing client onboarding. With real success stories, he showcases how AI can drive significant growth in pricing strategies and consumer insights.
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Say-Do Gap in AI and Humans
- Language models, like humans, exhibit a "say-do" gap in responses.
- Subconscious AI performs experiments forcing models to choose among close options to reveal true preferences.
AI Model Bias Awareness
- Different language models show varied biases in simulated market research.
- Tracking these biases helps understand model reliability and ethical implications.
Early Emotion Detection in AI
- Language models first emerged with strong emotional (sentiment) detection capabilities.
- Identifying emotion is foundational to their current sophisticated responses.