Leveraging AI to Improve Market Research with Avi Yashchin
Product Chats Podcast
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Bias and AI in Market Research
This chapter analyzes a 2014 immigration study, exploring biases in perceptions through visual AMCE graphs and comparing language models with human responses. It discusses the complexities of emotional intelligence in AI, the implications of sentiment analysis, and the critical distinction between correlation and causation in research. The conversation also addresses ethical considerations in the use of AI for market research and the importance of validating findings with real data.
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