
The Niche Is You
Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest self.
Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition).
I’m not a "category" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment.
Join me right here every day and if you never want to miss a show, text me PODCAST to 480-530-7352
Latest episodes

Feb 18, 2025 • 17min
Think in Decades, Execute in Years, Simplify Daily
In this episode, I talk about how to execute your projects faster, being realistic with timeframes, simplifying your work days, focusing on less tasks in a single day, staying close to meaningful work, prioritizing the right work, slowing down your work pace to free up for more creativity and execution and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Don’t Look To What Everyone Else Is Doing, Unless Its To Make It Better & DifferentApple: https://apple.co/42ZBcPRSpotify: https://spoti.fi/41iuenT

Feb 17, 2025 • 20min
Are You Giving Away Your Best Hours to Urgency Disguised As Importance
In this episode, I talk about urgency masquerading as importance, not trading your dreams for others’ demands, how your best hours are finite and deserve your undistracted attention, managing your energy for natural peak hours, keeping boundaries, knowing when to do high productive tasks and low energy tasks and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Don’t Look To What Everyone Else Is Doing, Unless Its To Make It Better & DifferentApple: https://apple.co/42ZBcPRSpotify: https://spoti.fi/41iuenT

Feb 14, 2025 • 18min
You Become Consistent When You Decide to Make it Who You Are
In this episode, I talk about consistency is more of an identity than a discipline, how your identity eliminates negotiation… when something becomes who you are you will stop debating it, moving from “I should” to “I am,” the compound effect of consistency, small choices reinforce who you are and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Legacy Begins Where Your Validation Seeking EndsApple: https://apple.co/417p5PfSpotify: https://spoti.fi/40T8m0H

Feb 13, 2025 • 20min
When You Value Your Creative Output As Much As Your Time… Prosperity Begins
In this episode, I talk about understanding your true value, how your creativity is your intellectual property, how your value also includes the compound effect of time, ideation and iteration, creating boundaries to protect your value, thinking of yourself as a CEO and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Legacy Begins Where Your Validation Seeking EndsApple: https://apple.co/417p5PfSpotify: https://spoti.fi/40T8m0H

Feb 12, 2025 • 19min
Don’t Look To What Everyone Else Is Doing, Unless Its To Make It Better & Different
In this episode, I talk about being different in any discipline, making something in the market better, not worrying if something’s been done before but instead bringing your own unique value to it, solving problems that haven’t been tackled yet, how your style of work can create new categories and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Legacy Begins Where Your Validation Seeking EndsApple: https://apple.co/417p5PfSpotify: https://spoti.fi/40T8m0H

Feb 11, 2025 • 18min
The First Time You Trust Yourself, You’re Already Acting On Faith
In this episode, I talk about trusting yourself before there’s proof, how action precedes clarity, releasing control of knowing all the variables and simply start creating, inner knowing versus inner resistance, how your resistance masks as confusion, your trust creates its own proof and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Legacy Begins Where Your Validation Seeking EndsApple: https://apple.co/417p5PfSpotify: https://spoti.fi/40T8m0H

Feb 10, 2025 • 18min
Your Legacy Begins Where Validation Seeking Ends
In this episode, I talk about how your most meaningful work emerges when you stop asking for permission and start answering your calling, how legacy is created with your soul and not ego, how creative autonomy and freedom are also met with discipline and structure, how the anti-status quo is does not disregard values and principles but protects them and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Forgiveness is Your Way of Attracting More AbundanceApple: https://apple.co/4hmdXnfSpotify: https://spoti.fi/4jLlz4r

Feb 7, 2025 • 19min
Letting Go Is Vital If You Want to Go From Good to Great
In this episode, I talk about why you need to give up some things to have so much more, the power of strategic reduction, trading money for meaning, the courage to pivot, going from management to mastery, the powerful story of how Benjamin Franklin’s empire and creative routines and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Forgiveness is Your Way of Attracting More AbundanceApple: https://apple.co/4hmdXnfSpotify: https://spoti.fi/4jLlz4r

Feb 6, 2025 • 18min
Selling Your Art Is Not Selling Out, It’s Earning From Merit
In this episode, I talk about how creative people sometimes get caught up in creativity so much that they think selling means selling out, how value and revenue creates more opportunities, why merit creates the market and excellence demands investment, sustainable creation and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Forgiveness is Your Way of Attracting More AbundanceApple: https://apple.co/4hmdXnfSpotify: https://spoti.fi/4jLlz4r

Feb 5, 2025 • 22min
5 Fundamental Truths That Will Separate You From Ordinary
In this episode, I talk about how honesty will separate you from the opportunists, integrity will separate you from the fleeting, fearlessness will separate you from the lazy, discipline will separate you from the distractions, God will separate you from suffering and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:How Can You Predict What Will Be Successful & What Won’tApple: https://apple.co/3Q4T3gpSpotify: https://spoti.fi/3WFZ8DU
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