

The Niche Is You
Matthew Gottesman
Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest self.
Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition).
I’m not a "category" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment.
Join me right here every day and if you never want to miss a show, text me PODCAST to 480-530-7352
Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition).
I’m not a "category" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment.
Join me right here every day and if you never want to miss a show, text me PODCAST to 480-530-7352
Episodes
Mentioned books

May 27, 2025 • 20min
The Real Cost of Misaligned Time
In this episode, I talk about spending time on the wrong things, worrying about death but not living present, busyness ≠ alignment, deferred alignment, signs of misaligned time and not doing the right things for your work and life, spending time that doesn’t reflect your true priorities, shifting to doing the things you know you should be doing and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Work Shouldn’t Just Fund Your Life… It Should Feed ItApple: https://apple.co/4jZ8WSYSpotify: https://spoti.fi/3GZsTKS

May 26, 2025 • 19min
If It’s Not Clean, Clear or Essential, It Needs to Go
In this episode, I talk about simplicity cutting through the noise, why simplicity forces commitment and to narrow your choices, getting rid of anything unclear or non-essential, the art of subtraction, how knowing what you do so well and making it easy builds trust with your audience and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Work Shouldn’t Just Fund Your Life… It Should Feed ItApple: https://apple.co/4jZ8WSYSpotify: https://spoti.fi/3GZsTKS

May 23, 2025 • 21min
What Do Your Prayers Actually Look Like
In this episode, I talk about the purpose of prayer, how we pray, why our prayers need humility and honesty, praying for outcomes versus alignment, using prayers to keep us grounded and clear, asking the right questions, being okay with divine timing and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Work Shouldn’t Just Fund Your Life… It Should Feed ItApple: https://apple.co/4jZ8WSYSpotify: https://spoti.fi/3GZsTKS

May 22, 2025 • 16min
Simplicity Isn't Playing Small... It's Playing Smart
In this episode, I talk about removing the excess to focus on what actually moves the needle, how complexity feels impressive but it’s often just noise, why people overcomplicate things, how simplicity creates space for depth, direction and flow, building something that actually lasts and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Work Shouldn’t Just Fund Your Life… It Should Feed ItApple: https://apple.co/4jZ8WSYSpotify: https://spoti.fi/3GZsTKS

May 21, 2025 • 18min
The Work You’re Afraid to Share Is Probably the Work That Matters Most
In this episode, I talk about why the work you’re scared the most to share is the work people need the most, the myth of “it has to be perfect,” how real work carries risk and that’s why it’s so powerful, dealing with fear of judgment, the difference between waiting for permission and waiting for readiness, being a mirror to someone else’s truth and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Work Shouldn’t Just Fund Your Life… It Should Feed ItApple: https://apple.co/4jZ8WSYSpotify: https://spoti.fi/3GZsTKS

May 20, 2025 • 18min
Your Gift Isn’t Lost — It’s Just Waiting for You to Make Room for It Again
In this episode, I talk about finding the things we’re good at again, why distractions bury our gifts, why we abandon our gifts to for practicality, clearing space to reclaim ourselves and what we’re here to do, the power of subtraction, saying no to non-essentials and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Work Shouldn’t Just Fund Your Life… It Should Feed ItApple: https://apple.co/4jZ8WSYSpotify: https://spoti.fi/3GZsTKS

May 19, 2025 • 20min
The Right People Don’t Just Expand Your Reach — They Expand Your Vision
In this episode, I talk about cultivating the right circles and having the right people around you, why your network isn’t just about reach but about resonance, why builders and doers and creators are catalysts, the mirror effect to your growth, the 3 people you need around you most and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Work Shouldn’t Just Fund Your Life… It Should Feed ItApple: https://apple.co/4jZ8WSYSpotify: https://spoti.fi/3GZsTKS

May 16, 2025 • 18min
How to Escape Competition
In this episode, I talk about leaning into what feels like play to you — but looks like work to everyone else, chasing what they think they’re ‘supposed to’ build, how when you’re trying to keep up with someone else’s strategy, you’re always behind, how work that comes from alignment feels lighter because it’s more you and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:What We All Really Want From Each Other is HonestyApple: https://apple.co/3ZiXtW3Spotify: https://spoti.fi/3YEl6Z1

May 15, 2025 • 17min
Rest Isn’t a Reward, It’s a Requirement… What is the Real ROI of Rest
In this episode, I talk about rest not just being a reward for your work but a requirement, rest as part of the process for deepening your work and habits, not measuring your value by how busy you are, how protecting your energy is a power move, protecting your rest from a demanding world and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:What We All Really Want From Each Other is HonestyApple: https://apple.co/3ZiXtW3Spotify: https://spoti.fi/3YEl6Z1

May 14, 2025 • 21min
Your Work Shouldn’t Just Fund Your Life… It Should Feed Your Life
In this episode, I talk about why “aligned” work will be more lucrative and profitable for you, how to identify work that feeds you not just funds you, auditing your current work, designing your day, building a “feed me first” schedule, realigning your priorities to fit the lifestyle you really want and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:What We All Really Want From Each Other is HonestyApple: https://apple.co/3ZiXtW3Spotify: https://spoti.fi/3YEl6Z1