The Niche Is You

The Assignment You Avoid Will Be the One That Evolves You

Oct 22, 2025
Discomfort often points to divine direction, revealing areas that need growth. Resistance can indicate where faith and skills require refinement. Avoiding challenging tasks comes with a high cost, including lost opportunities and stagnant patterns. Embracing obedience leads to peace and transformation. Each time you say yes to a calling, you invite support and reshape your identity. Growth starts where comfort ends, urging us to confront fears and connect more deeply with our purpose.
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INSIGHT

Discomfort Can Signal Divine Direction

  • Discomfort often signals divine direction and growth opportunities rather than punishment.
  • Matt Gottesman says sitting with resistance reveals whether it's fear or guidance to a next level.
INSIGHT

Avoidance Has A Hidden Cost

  • Avoiding stretch assignments costs you the character needed for your desires.
  • Matt Gottesman argues growth requires trading old lives, habits, or environments for new capacity.
ADVICE

Lean Into Uncomfortable Opportunities

  • When opportunity feels uncomfortable, reframe it as an invitation to evolve and lean in with gratitude.
  • Observe, investigate, and co-create rather than emotionally react or immediately flee.
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