
The Niche Is You
Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest self.
Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition).
I’m not a "category" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment.
Join me right here every day and if you never want to miss a show, text me PODCAST to 480-530-7352
Latest episodes

Jun 9, 2025 • 16min
Your People Will Find You When You Stop Abandoning Yourself
In this episode, I talk about why self-abandonment keeps you invisible to your true community, how authenticity is the most powerful signal you can send, shat it means to build self-trust before expecting deep connection, how to attract aligned people by being energetically honest and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:God Didn’t Send You the Giant to Defeat You — He Sent it To Position YouApple: https://apple.co/3TdqaQMSpotify: https://spoti.fi/4kSKdQi

Jun 6, 2025 • 18min
God Didn’t Send the Giant to Defeat You — He Sent It to Position You
In this episode, I talk about why resistance is often a sign of revelation, not punishment, the difference between spiritual warfare and spiritual preparation, how to discern when pressure is actually positioning, how to walk toward the battle with God instead of running from it and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:The Real Cost of Misaligned TimeApple: https://apple.co/3Z12YZCSpotify: https://bit.ly/4mCjOYN

Jun 5, 2025 • 17min
What You’re Called to Build Won’t Compete With Who You’re Becoming
In this episode, I talk about the danger of building something that pulls you away from your identity, why your calling should multiply your peace not fragment your soul, how to recognize when you’re building from ego vs. essence, how to anchor your growth in alignment not performance and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:The Real Cost of Misaligned TimeApple: https://apple.co/3Z12YZCSpotify: https://bit.ly/4mCjOYN

Jun 4, 2025 • 17min
Stop Trying to Fix What Was Only Meant to Teach You
In this episode, I talk about why some things were never meant to be “fixed” — only learned from, how our need for resolution can sabotage our release, how to recognize when God already closed a chapter you’re trying to keep open, what it means to move forward with wisdom, not backwards with attachment and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:The Real Cost of Misaligned TimeApple: https://apple.co/3Z12YZCSpotify: https://bit.ly/4mCjOYN

10 snips
Jun 3, 2025 • 18min
If You Have to Chase It… It’s Not in Agreement With You
In this episode, I talk about why chasing is a sign of misalignment, not ambition, how force creates friction, but alignment creates flow, what “agreement” looks like in your work, your relationships, and your spirit, how to release what’s not flowing and anchor in what isand more.CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:The Real Cost of Misaligned TimeApple: https://apple.co/3Z12YZCSpotify: https://bit.ly/4mCjOYN

Jun 2, 2025 • 22min
Collaboration or Chaos? Protecting Your Energy While Building With Others
In this episode, I talk about why collaboration without clarity leads to chaos, how to discern alignment vs. surface-level chemistry, the signs of draining partnerships and how to protect your creative rhythm, how to build without burning out your energy or compromising your standards and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:The Real Cost of Misaligned TimeApple: https://apple.co/3Z12YZCSpotify: https://bit.ly/4mCjOYN

May 30, 2025 • 20min
Discipline Isn’t About Perfection… But Stewardship
In this episode, I talk about why discipline isn’t about control but it’s about care, stewardship, and presence, how hustle culture distorted our understanding of what discipline truly is, what holy, quiet, purpose-led discipline actually looks like day to day, why the work you’re called to build won’t thrive under pressure but it will thrive under devotion and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:The Real Cost of Misaligned TimeApple: https://apple.co/3Z12YZCSpotify: https://bit.ly/4mCjOYN

May 29, 2025 • 20min
You Can’t Be Led and Still Be Obsessed With Control
In this episode, I talk about surrender vs self-sabotage, obedience to the intuition vs outcome-obsession, the difference between flow and forcing, the deep peace that comes with being led and not just strategizing harder, how you’ll never build what you were called to build if you demand certainty before movement and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:The Real Cost of Misaligned TimeApple: https://apple.co/3Z12YZCSpotify: https://bit.ly/4mCjOYN

May 28, 2025 • 22min
The Work Will Work… If You Stop Abandoning It Too Soon
In this episode, I talk about being patient with the external results matching the internal effort, why we question our work and our timing of results, pivoting too soon, breaking momentum versus sustaining it, trusting the vision, confusing discomfort with misalignment and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Work Shouldn’t Just Fund Your Life… It Should Feed ItApple: https://apple.co/4jZ8WSYSpotify: https://spoti.fi/3GZsTKS

May 27, 2025 • 20min
The Real Cost of Misaligned Time
In this episode, I talk about spending time on the wrong things, worrying about death but not living present, busyness ≠ alignment, deferred alignment, signs of misaligned time and not doing the right things for your work and life, spending time that doesn’t reflect your true priorities, shifting to doing the things you know you should be doing and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Work Shouldn’t Just Fund Your Life… It Should Feed ItApple: https://apple.co/4jZ8WSYSpotify: https://spoti.fi/3GZsTKS