

The Niche Is You
Matthew Gottesman
Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest self.
Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition).
I’m not a "category" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment.
Join me right here every day and if you never want to miss a show, text me PODCAST to 480-530-7352
Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition).
I’m not a "category" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment.
Join me right here every day and if you never want to miss a show, text me PODCAST to 480-530-7352
Episodes
Mentioned books

Jan 30, 2026 • 26min
Stop Asking “What Should I Do?” — Start Asking “What Do I Carry?"
In this episode we’ll talk about these energies:Why “what should I do?” keeps people stuck in overthinkingThe difference between seeking instructions and owning responsibilityHow clarity comes from capacity, not optionsWhat it means to carry something instead of chasing itWhy purpose reveals itself through stewardship, not strategyLearning to trust what you’re already equipped to holdAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Jan 28, 2026 • 26min
You’re Not Meant to Fit the Room… You’re Meant to Shift It
In this episode we’ll talk about these energies:Why chasing “rooms” is the wrong strategyHow validation-seeking weakens your presenceWhy talent and devotion shift rooms naturallyThe difference between position and authorityHow staying close to your work sustains opportunityWhy authenticity is what actually gets you invited backHow to stop shrinking when you enter high-level spacesAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Jan 28, 2026 • 25min
In Relationships, Sometimes Safety Feels Overwhelming Not Because It’s Wrong, But Because It’s New
In this episode we’ll talk about these energies:Why people pull away when relationships deepenHow depth touches places we may not yet have capacity forThe difference between safety and familiarityWhy running isn’t failure — it’s informationHow fear shows up as withdrawalWhy alignment matters more than pursuitWhat healthy partnership actually looks likeHow to stay steady without chasingAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Jan 27, 2026 • 26min
Build Like Someone Who Knows the Weight of What They Carry
In this episode we’ll talk about these energies:Why vision doesn’t require consensus to be realThe difference between building for applause vs. building for impactHow commitment replaces the need for validationWhy devotion to the work outlasts hustle and hypeLearning to honor your calling even when it’s misunderstoodWhy this moment in history finally supports long-term devotionWhat it looks like to build with reverence instead of urgencyAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Jan 26, 2026 • 22min
Dear Marketers… Stop Selling, Start Resonating
In this episode we’ll talk about these energies:Why traditional marketing tactics are losing effectivenessThe difference between selling and resonatingWhy urgency, scarcity, and lifestyle marketing are wearing people outWhat audiences actually respond to nowHow honesty and process build trust faster than persuasionWhy people follow those who go first, not those who commandHow resonance creates long-term connection, not short-term spikesAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Jan 24, 2026 • 19min
Who Are You Becoming In Relation to What You Desire?
In this episode we’ll talk about these energies:Why desire alone doesn’t determine outcomesHow growth happens in relation to what we wantThe difference between longing and alignmentWhy experiences shape us before rewards arriveHow capacity is built through the process, not the prizeLearning to meet what you want without collapsing under itUnderstanding desire as an invitation, not a guaranteeAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Jan 22, 2026 • 21min
Why We Were Taught to Distrust What Comes Naturally to Us… and That Life Must Be Hard
In this episode we’ll talk about these energies:Why many of us were encouraged away from our natural abilitiesHow “life is hard” became a belief — not a truthWhy what comes easy to you often feels invisible to youThe difference between meaningful effort and unnecessary resistanceHow misalignment creates struggle that gets mislabeled as character-buildingReclaiming ease without guiltChoosing paths that challenge you without fighting your natureAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Jan 21, 2026 • 25min
Find and Support a Partner With These Energies (Part 2)
In this episode we’ll talk about these energies:I’m going for itYou’re coming with meWe’ll figure it out togetherI got you.I choose you everydayI want to see you winYou’re not too muchBe ready at 7Give me the long versionText me when you get homeYou don’t have to explain yourselfI’m already on my wayRest… I’ll handle itShare your rough draftsTake as much time as you needYour feelings don’t scare meI can hold this with youI’m not going anywhere CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Jan 20, 2026 • 22min
If You’re in a “Waiting Season,” Here’s What to Pay Attention To
In this episode we’ll talk about:Reframing the idea of a “waiting season”What actually matters when outcomes feel delayedWhy consistency is more important than certaintyHow refinement happens quietly, not dramaticallyWhere prayers may already be answered without being recognizedLearning to notice progress that doesn’t look like movementStaying grounded without forcing momentumand more. CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Jan 19, 2026 • 26min
Healthy Relationships Don’t Eliminate Friction… They Hold It
In this episode we’ll talk about:Why friction is normal in healthy relationshipsThe difference between conflict and collapseHow emotional safety allows growth to happenWhy avoiding tension creates more damage than facing itWhat it means to “hold” friction instead of escalating itHow trust is built through repair, not perfectionLearning to stay present when things get uncomfortableand more. CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN


