Profit by Design

One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back. We’ve expanded this exercise into a four-part series that we share every year right here on the podcast as our gift to you! Please join us over the next four weeks as we will be doing reflection and we will be designing YOUR very own future through this exercise. Get ready to enjoy the mental space and freedom to reflect on what you have accomplished and learned in 2021 as you get ready to bring those learning insights with you into 2022! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Download your FREE Strategic Planning Workbook to assist you in your planning! Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. Receive immediate feedback on how your system is set up and what systems you can put in place to strengthen your business and improve your quality of life! What self-care practices have you let go of lately? What can you do to put self-care back into your schedule? Acknowledge the stressors and challenges that have happened in your personal and business lives over the past 12 months. Dr. Sabrina shares the Top 10 Normative Stress Life Events. What are your life lessons from the past 12 months? Resilience is all about your willingness to endure challenges and allow yourself to be fundamentally and forever changed, and that takes a lot of courage. Acknowledge the ways that you are better and stronger because of the challenges you’ve been through in the past year. The Five Practices of Particularly Resilient People, as identified by Dr. Taryn Marie Stejskal: Vulnerability Productive Perseverance Connection Grati-osity (Gratitude + Generosity) Possibility What are the opportunities that came out of the adversities that you have been dealing with? Are there possibilities that you are not seeing? Reflect on your wins and successes from 2021. Let’s build on what we’ve learned today and carry it into next week’s Part 2 of this Strategic Planning Series, where Dr. Sabrina will be taking us through the “Gift to Yourself” exercise. Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. Check out our Better Business, Better Life™ program! Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community. Mentioned Episode: 165: How to Ask for Help with Rodrigo Laddaga Lopez Mentioned Book: The Obstacle is the Way by Ryan HolidayMentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Would it surprise you to hear that there will be more independent contractors than there will be employees in the next ten years? Today’s guest, Laura Briggs, addresses this trending pivot in the business world, plus we learn why it’s important for an entrepreneur to build a personal brand and ways that we can create visibility. Laura also shares the benefits of (along with plenty of tips for) bringing freelancers to our teams! Laura is a teacher-turned-entrepreneur, author, and expert on the freelance economy. She's given two TEDx talks on how freelancing is changing the workforce and is the author of five books, including The Six Figure Freelancer.  Don’t miss this lively and informative conversation! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Laura provides an overview of her professional background. Laura reveals how she determines the needs of her audience. Why business owners should always be willing to hire a freelancer as an option. Freelancers do not have to disrupt your traditional workflow or your in-house payroll employees. How to strike a balance between your freelancers and employees. Tips for bringing in freelancers that are a great fit for your team. How do you know if you should outsource? Laura gives examples of potential freelancing roles. Dr. Sabrina’s challenge: What can you take off your plate that will free up 5-10 of your hours per week? Are YOU ready to take YOUR life back from your business? Download Laura’s FREE guide, 70+ Tasks You Can Outsource to a VA, and don’t forget to download Dr. Sabrina’s FREE Chart of $10,000 an Hour Activities!   Connect with Laura: On her website, LinkedIn, or Instagram Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! CommunityMentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

One of our greatest opportunities as entrepreneurs is making a change when we’re feeling stuck or when we wish to go in a different direction, and as you’ll hear from today’s guest, he has learned how to move into his zone of genius by living and working in his strengths through intention around his own entrepreneurial journey. Darren Virassammy is the co-founder of 34 Strong, a public speaker, and someone who is obsessed with seeking personal greatness through connection with nature, Darren is uniquely positioned to help those in corporate America and individuals reach the potential they desire. He works hard on his own personal development through his hobbies, passions, and personal life. As a husband, father, avid bassist, and black belt, Darren believes our downtime is just as important as our work time.  Join us as we explore the possibilities when you know that it’s time for a change! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Darren explains how downtime is necessary for us and how it actually helps to prepare us for operating at the much higher levels that we seek to perform at. Let’s hear it for $10,000 an hour activities!You don’t need to sacrifice profitability in order to make an impact. Darren describes how COVID forced him to be more innovative, the gift of going virtual, and how his company’s organizational needs were brought to the forefront. Are you taking care of your people and creating great places to work? There’s a lot of top talent available right now! “Veggies First”: Dr. Sabrina shares how we should be taking care of ourselves FIRST before we show up and try to serve others. Do you know the needs and challenges of your best clients? Darren discusses the idea behind ROTI (Return On Time Invested). Dr. Sabrina and Darren chat about his “The Nature Advantage” podcast and its accidental beginnings. Intentionality in our good habits and practices helps to advance us. Nature and its role in our healing and potential. What if we’re the average of the five PLACES where we’ve spent the most time? If you’re ready to take your life back from your business, purchase your copy of The 4 Week Vacation™  (plus you get a bonus!)! Also, we’d love for you to join us in the Entrepreneurs Take Your Life Back! Community Facebook group. Let’s get to know each other! Connect with Darren: 34 Strong LinkedIn The Nature Advantage Podcast Flip Da Script Podcast Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community  Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

What does it mean to our customers to be successful and how do we set them up for that success? Furthermore, how do we grow with our customers? Today’s conversation with John Jantsch will help to answer these questions!  His latest book, The Ultimate Marketing Engine, maps right onto how you Pumpkin Plan your business in terms of getting to know your ideal customers and how you can attract more of them. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and his latest book, The Ultimate Marketing Engine. John is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. In 2020, John attended Tap the Potential’s Breakthroughs Retreat and shared excerpts and thoughts from The Self-Reliant Entrepreneur (everyone at the retreat received this book as a gift!). This book made such an impact that Dr. Sabrina still hears retreat attendees quoting from it! We hope you enjoy this insightful conversation! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: John addresses creating “members” versus “customers”, and making the decisions that deliver value to them. John reveals where the idea came from for writing his latest book. Everyone talks about being customer-centric, but not many follow through. How personal connection is missing from typical marketing. Intangible value comes from getting to know your top customers and clients and what they most want. John shares some questions that we need to be asking our top clients. Do you Pumpkin Plan your business? John’s newest book is a great followup! Connect with John! On his Website Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community    Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

We have to write our relationship with our businesses, and not let the businesses take over our lives, but as successful as we can become as entrepreneurs, success doesn’t automatically carry over into our personal lives. Today’s guest has a very powerful life experience he would like to share and his story is featured in Dr. Sabrina’s newly-released The 4 Week Vacation™ book! Listen in as John Bates walks us through some of his most challenging professional and personal moments and the lessons that came out of it. John Bates‘ mission is to bring out what is awesome inside you, so it can live in the world and make a real difference. He designs his programs using principles derived from neurobiology so your communication is as mighty as your ideas. John is an in-demand executive coach. He is also one of the most prolific TED-format coaches in the world. Executives from organizations like Johnson & Johnson’s JLABS, NASA (including the Astronauts), US Navy Special Operations, Boston Scientific, and more recommend him to their colleagues as the best leadership communication coach working today. He knows the power creating a TED-like talk can bring to anyone, in business, and in life. John's training is derived from human evolutionary biology and human neurophysiology, so you learn not only what works, but also WHY it works. That gives you principles you can apply to your unique style, which will allow you to achieve ever-increasing success and the ability to play and create in the areas of communication and leadership. John has trained thousands of TED/TEDx/TED-format speakers all over the world. He also works with C-level executives at top companies to make their communications "TED-Worthy." His ongoing program, Live Like a Leader, supports executives, entrepreneurs, influencers, and leaders in being fully integrated, influential leaders. And his podcast, SpeakLikeaLeader.show, inspires people from all over the world. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: John relates a personal, life-changing experience. Dr. Sabrina shares the importance of completing the stress cycle. What a “mid-week weekend” can do for you! Take four weeks away from my business, seriously? (Yes, seriously.) If you’re a “one-man band”, you will always play small. Be clear on the idea that you want to bring to the world. John and Dr. Sabrina discuss public speaking and suggest tips for effective communication. Are you ready to Speak Like a Leader? Check out the courses that John offers! If you’re ready to take your life back from your business, purchase your copy of The 4 Week Vacation™  (plus you get a bonus!) and join us in the Entrepreneurs Take Your Life Back! Community Facebook group. Connect with John! Find him on his Website, LinkedIn, Facebook, Instagram, or Twitter. Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community  Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

One of Dr. Sabrina’s very first coaching clients is today’s guest! Listen in to hear how, after working forty years building his business, Chuck Parmely had never taken more than five days off in a row since he started his company.  It was this revelation in the beginning of their coaching relationship that produced Dr. Sabrina’s resolve to do entrepreneurship differently. She could plainly see that the traditional expectation of having to “grind it out” while sacrificing health and time with our families was not a sustainable business practice. If you’ve ever spent restless nights wondering if you’ll ever have a business that successfully runs without you, then you’re just in time to listen to this interview! Chuck Parmely, owner of The Overhead Door Company of Riverton-Landers moved to Riverton, WY to run the Overhead Door Co. of Riverton / Lander in 1979 for his Dad. In March of 1998, Chuck and his wife, Cynthia, became sole owners. They have grown from a one-man shop into a full line glass and door shop with 16 employees, sales of 3.6 million, and the best profit ever thanks to Profit First. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Dr. Sabrina shares Chuck’s story from her newly-released book, The 4 Week Vacation™. Chuck relates how far he’s come since he started working with Tap the Potential. We business owners often know we need to do things differently, but we don’t always know exactly what it is we’re supposed to be doing. The Choice Map™ is a helpful, powerful mindset tool with an immediate impact that Dr. Sabrina shares with clients at Tap the Potential. It teaches business owners how to get off the “judger path” and onto the “learner path”, where they can explore, learn, and invite conversation from their team. Chuck reflects on humility and the changes he learned to implement. Chuck offers tips on how he got his business to where it didn’t have to rely on him. Chuck addresses the unique challenges his company has faced during 2021, and how the principles he learned through Tap the Potential helped to prepare him for it. The 4 Week Vacation™ really is about creating a business that is sustainable.   Connect with Chuck: His Email His Website Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Book Mentioned: Change Your Question, Change Your Life by Marilee Adams Ph.D.   Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Today, we take a look at Rodrigo’s story (which is featured in Dr. Sabrina’s newly-released book, The 4 Week Vacation™!) around his entrepreneurial journey and the lessons he’s learned along the way.  Rodrigo Laddaga Lopez is the Founder and CEO of Helpi Coaching in Mexico and author of Dear Entrepreneur: A Spiritual and Technical Guide on How to Be a Fulfilled and Successful Entrepreneur / Small Business Owner. He is also a good friend of Dr. Sabrina and just so happened to be present a few years back when Dr. Sabrina declared her intention to write The 4 Week Vacation™! Listen in as he shares a profound experience he had while setting out to take his own 4 week vacation. You are sure to identify with his struggles and be inspired by his determination. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Rodrigo describes taking on The 4 Week Vacation™ challenge! It’s critical to find team members who have similar core values as you. The two most important life lessons that Rodrigo has learned. What Rodrigo considers the most important characteristic of a successful entrepreneur. Consider asking yourself 1) What challenges am I currently facing? 2) Who might help me and what resources do they have? Dr. Sabrina’s tips for supporting fellow entrepreneurs. Hiring a business coach is one of the best things an entrepreneur can do. Are you ready to take your life back from your business, like Rodrigo is doing? Take our FREE Better Business, Better Life™ assessment to check your level of entrepreneurial burnout. This will establish a benchmark to examine your quality of life in relation to the strength of your business. This is a great tool to use once per quarter to track the improvement in your quality of life and your business.   Connect with Rodrigo: On his website, Facebook, Instagram, or LinkedIn Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community  Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

In today’s episode, Dr. Sabrina shares ALL of Chapter 1 of The 4 Week Vacation™ (her newest book is now available for purchase on Amazon!) with her podcast listeners. As you’ll soon gladly hear, “There IS a better way!” We hope you enjoy listening and that it inspires you to take your life back from your business! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: What we can learn from Chuck, the book’s first case study. According to one Gallup index, 45% of entrepreneurs report being stressed and 34% of us report being worried a lot. What happens when you pause to consider what’s possible with your business and your life. Recognizing and addressing symptoms of entrepreneurial burnout. “The Cautionary Tale of Elon Musk” and Forbe’s “cautionary tips” Decision fatigue can have far-reaching (and expensive!) consequences. Tap the Potential’s Annual Report on “The State of Entrepreneurship” suggests that your business is not giving you the quality of life that you deserve. Tap the Potential’s data also reveals 4 pillars to a high quality of life for entrepreneurs, which are detailed in Chapter 8. Take our FREE Better Business, Better Life™ assessment to check your level of entrepreneurial burnout. This will establish a benchmark to examine your quality of life in relation to the strength of your business. This is a great tool to use once per quarter to track the improvement in your quality of life and your business. Throughout her book, The 4 Week Vacation™, Dr. Sabrina teaches the reader the Tap the Potential Solution, which is the foundation of their Better Business, Better Life™ program.   Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Books Mentioned: Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski PhD and Amelia Nagoski DMA  The Road Less Stupid by Keith J. Cunningham   Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Tap the Potential’s own Connect Team Lead, Melissa Swire, joins Dr. Sabrina in today’s episode of Profit By Design.  Join them in this fun conversation where Dr. Sabrina is interviewed about her newly-released book, The 4 Week Vacation™, the companion book to her How to Hire the Best series. Dr. Sabrina and Melissa share their excitement over getting the book published, why it’s so special to each of them, and the impact it’s already making in their lives. Listen in to learn what the book can offer YOU! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Melissa reveals how reading The 4 Week Vacation™ changed her mindset away from being a workaholic. In The 4 Week Vacation™, Dr. Sabrina dives into the psychology behind our human potential and what we can do to be more effective in growing a business. Why you should just say ‘no’ to social media on the weekends! Dr. Sabrina reflects on why she wrote The 4 Week Vacation™ and why it took her eight years. The importance of the right mindset for entrepreneurial freedom. The 4 Week Vacation is about writing your relationship with your business and your relationship with yourself. What Tap the Potential has gained from Dr. Sabrina’s insight while writing The 4 Week Vacation™. “Veggies First”: Doing what we need to do to take care of ourselves first and prioritizing that every single day. Dr. Sabrina shares statistics on entrepreneurial burnout. What would your business look like a year from now if you put one system in place per week? Don’t miss out on taking our Better Business, Better Life™ assessment! It is the fastest way to figure out where the most valuable use of your time is to increase your quality of life and improve the profitability of your business. If you’ve previously taken the assessment, take it again! It’s a great way to check in on yourself. Would you like for Dr. Sabrina to speak to your group of entrepreneurs, either live or virtually? Email her at sabrina@tapthepotential.com.   Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Books Mentioned: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber Traction: Get a Grip on Your Business by Gino Wickman  Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

The key to taking our life back from our business is to have a team of A-players, and one of the greatest challenges that we entrepreneurs experience is finding the A-players that are right for our team and that we can trust, especially while we’re away from our business. In Part One of this series, Dr. Sabrina discussed the psychology of A-players, team members who are known to be resourceful and motivated and who believe in your vision.  In today’s episode, Dr. Sabrina reveals the three simple steps you can take now to attract A-players to your team so that you can move your business in the direction of not having to rely on you. This content is based on Dr. Sabrina’s book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members, and is a companion book to her newly-released book, The 4 Week Vacation, which is now available on Amazon! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: If you missed Part One of this series, you can listen to it here! Dr. Sabrina details the three simple steps to attract A-players to your team: Know your vision and know the sweet spot of your business before you hire. Define what an A-player looks like in the role for which you need them. Become an employer of choice. The most important quality of an A-player is resourcefulness. Immutable laws are your core values - how you show up and do life. Here are two key questions to help you identify your core values: What has ticked you off lately? What has made you proud lately? Caution: Immutable laws are different than aspirational values. What is the most important result you need from your team member? How does it relate to the sweet spot in the business? How does it drive profitability in the business? What personality strengths are needed to deliver this one result exceptionally well, day in and day out? Build a company culture that is so attractive to A-players that they can’t resist wanting to work for you! Are you ready to become an employer of choice? Check out our 5-week How to Hire the Best course, which teaches small business owners like you how to use a recruitment and hiring system that attracts the A-players and aligns with A-player psychology. Dr. Sabrina’s tips for working towards becoming that employer of choice for the A-players that you want on your team. What you can expect from being a great place to work. Links and Resources: New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.