
Profit by Design
You work hard in your business.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?
Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series.
Profit by Design is a Tap the Potential Production.
Latest episodes

Jan 5, 2023 • 24min
226: Strategic Planning Series Part 4 of 4 Designing for Profit in 2023
Happy New Year! Here we are in 2023, ready to take on the challenges that come with a new year. We want your business to be profitable this year, and it won’t happen by accident. You have to take crucial steps for yourself and your team members to design profitability in 2023. Think about what’s possible, what thriving means for you and your team, and what your vision is for your business. Let’s take a closer look at what it means to design your business for profit. Profit by Design is a Tap the Potential Production. Show Highlights: When we only focus on SURVIVING, there are things we often neglect to plan and provide for, like good health insurance, retirement savings, life insurance, incentive programs, bonuses/raises, and opportunities for ongoing coaching and training. Why hiring A-players and being able to afford them are parts of a thriving business; I can show you how! Sign up for our Better Business Better Life Jumpstart, a free event that begins Monday, January 16. Why we need to build in the financial margin and time margin for team-building activities to occur How to use the Profit First Target Allocation Percentages found in the Strategic Planning Workbook Why you should create benefits and retirement packages as the owner of your small business How to fund your own coaching and development and create a return on that investment Are you charging appropriately? You may be falling behind because of inflation. How to calculate the actual percentages for profit, owner’s pay, taxes, and operating expenses using the Strategic Planning Workbook How your clearly defined sweet spot helps you hire, train, and retain A-players Links and Resources: Download your copy of the Strategic Planning Workbook today! Download A Guide To Talking To Your Team About Profit and start using it today! Make 2023 the year that you stop having the “growing pains'' that come with running your own business. Let us show you that you are not alone, and there are real, simple solutions that you can put in place that will become foundational pieces to set up years of future sustainable profit. Book a call with us today at www.tapthepotential.com. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Dec 29, 2022 • 22min
225: Strategic Planning Series, Part 3 of 4: Visioning Your Business
Continuing our annual Strategic Planning Series, today’s episode, Part 3, is about designing your compelling business vision to support your life. If you haven’t listened to the first two sessions, find those on our website, and download your Strategic Planning Workbook here. Get a pulse on where you are in your business by taking our free Better Business Better Life Assessment. This will be most helpful as you envision what’s possible for your business in 2023. Let’s talk about your business vision for 2023! Visioning is the most powerful and effective motivator for positive change. Creating a vision brings clarity on what we want and where we are headed. We don’t want to focus on the HOW of the vision because it will disrupt our creativity in the visioning process. Join me and learn how to create a vision for your business in 2023! Profit by Design is a Tap the Potential Production. Show Highlights: How your vision becomes a filter for decision-making and keeps you out of the survival trap (Find this on p. 10 of your Strategic Planning Workbook.) Why it’s vital to pick the activities and opportunities that are most in line with the direct path toward your vision Why your vision should be much more than mere words but bring emotion and experience like seeing a movie Why it’s better to have a vision of doubling your profit rather than doubling your revenue Questions to ask in evaluating how your business is supporting your life (Refer to the Wheel of Life used in Part 2.) How to create your vision by thinking through your systems for profitability, sweet spot, team members, and more Why your team members need to share your vision and be part of the story (Invite them to join in!) Links and Resources: Download your copy of the Strategic Planning Workbook today! Download A Guide To Talking To Your Team About Profit and start using it today! Make 2023 the year that you stop having the “growing pains'' that come with running your own business. Let us show you that you are not alone, and there are real, simple solutions that you can put in place that will become foundational pieces to set up years of future sustainable profit. Book a call with us today at www.tapthepotential.com. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Dec 22, 2022 • 24min
224: Strategic Planning Series Part 2 of 4 - Be a Gift to Yourself
Today’s show continues with Part 2 of our Strategic Planning Series, an annual tradition normally reserved for our Tap the Potential clients. We are thrilled to gift it to you, our podcast listeners. Visit www.tapthepotential.com/plan to download the workbook that accompanies this series. As entrepreneurs, we often fail to take the time and create the space for reflection on the past and designing for the future. That’s what this series is all about, and the holiday season is the perfect time to make it happen! I encourage you to pause, take inventory of your well-being, and check in on the strength of your business with our Better Business Better Life Assessment. You’ll get immediate feedback and immediate help to improve your quality of life! In today’s show, I’m taking you through the Gift to Yourself exercise, which was shared with me by one of my very first coaches, Lisa Kramer. I’ve done this exercise annually for 18 years, and I believe it’s one of the greatest gifts I can share with you. Take the time to do the exercise for yourself! Download your copy of the Strategic Planning Workbook and find it on page 7. Profit by Design is a Tap the Potential Production. Show Highlights: Step 1: The Gift to Yourself Exercise Use the Wheel of Life (p. 9 in the Strategic Planning Workbook) to identify areas of your life and for each area, list your wins, successes, and breakthroughs for 2022. List your losses, disappointments, and breakdowns for each area. Step 2: (This is the fun part!): Write out the wins, successes, and breakthroughs that you want to experience in 2023. Be specific and write them as if they have already happened. If you did the exercise last year, compare the lists; acknowledge any gaps and, give yourself space to move forward in the coming year with a realistic timeline. Step 3: Go through each area on the Wheel of Life and rate your current level of fulfillment; shading in those ratings gives a visual of the current experience of your life. Focus on self-care (sleep, exercise, eating habits, and “energies”) and pick one area of life in which to make changes; you will begin to see improvements in the other areas, as well. One powerful question to use as an inquiry: “Assuming you have all the courage you need, what action could you take that would have the greatest impact on your life?” The irony of it all: “If we want healthier and stronger businesses, they need to play a smaller role in our lives.” Examples of simple steps forward that you can take right now to help you and your team members Links and Resources: Download your copy of the Strategic Planning Workbook today! Download A Guide To Talking To Your Team About Profit and start using it today! Make 2023 the year that you stop having the “growing pains” that come with running your own business. Let us show you that you are not alone, and there are real, simple solutions that you can put in place that will become foundational pieces to set up years of future sustainable profit. Book a call with us today at www.tapthepotential.com. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Dec 15, 2022 • 25min
223: Strategic Planning Series, Part 1 of 4: Practicing Resilience
Today’s show kicks off our Strategic Planning Series. This series is normally reserved for our clients at Tap the Potential, but for the next four weeks, this series is our gift to you, our podcast listeners. This end-of-the-year time is appropriate for reflection, which is something most entrepreneurs don’t take time to do. Reflection helps us determine what IS working that we need more of, along with what we need to stop doing. Let me help you figure out what to let go so you’ll have more time for what matters most in 2023. Visit www.tapthepotential.com/plan to download the workbook that accompanies this series. Our series begins with the topic of resilience, which is hugely important for every entrepreneur. Challenges come every day to stretch us, and we are called on to be stronger and more effective leaders as our businesses grow. We are going to make mistakes, but it’s important to reflect on those and identify what we should do differently in the future, along with finding out what is working well. Join me as we begin this series with a deep dive into resilience! Profit by Design is a Tap the Potential Production. Show Highlights: The sad facts about the health and well-being of entrepreneurs–and why we need resilience! Why resilience is about “bouncing forward” and creating more capacity within ourselves Why having resilience means that we allow ourselves to be fundamentally changed by our challenges How vulnerability and resilience go hand-in-hand Practices of highly resilient people: (From Dr. Taryn Stejskal) Vulnerability–Let go of shame. Connection–Don’t be afraid to share. “Gratiosity”--Use a combination of gratitude and generosity to acknowledge the gifts you have received. How to use powerful questions (found in the Strategic Planning Workbook, p. 3-6) in reflection on your challenges Links and Resources: Download your copy of the Strategic Planning Workbook today! Download A Guide To Talking To Your Team About Profit and start using it today! Make 2023 the year that you stop having the “growing pains” that come with running your own business. Let us show you that you are not alone, and there are real, simple solutions that you can put in place that will become foundational pieces to set up years of future sustainable profit. Book a call with us today at www.tapthepotential.com. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Dec 8, 2022 • 28min
222: How 1:1 Meetings with Team Members Bring More Trust, Efficiency, and Profit
Do you want more engagement from your team members? Getting to work from their strengths is the #1 driver for employee engagement. How do you, the business owner, know if your team members are working from their strengths? That’s what today’s show is all about! Join me for a closer look! There is one simple practice that can dramatically improve communication and help you hold team members accountable with clear expectations. The key is regular, one-to-one meetings with your team members. Even if you’re busy, taking care of your team is of supreme importance in catching small problems before they become big problems. Let’s talk about how to make those 1:1 meetings part of your success plan for a sustainably profitable business. Profit by Design is a Tap the Potential Production. Show Highlights: How regular 1:1 meetings build trust with team members My tips for 1:1 meetings that make a difference: Keep regularly scheduled appointment times with each team member and view these meetings like a meeting with your most valuable client. Keep these meetings short and sweet, limited to about 20 minutes per team member. When issues are identified in 1:1 meetings, they should be brought up with your leadership team to be addressed. Give each team member your focused attention during 1:1s. Ask key questions during 1:1s about wins and successes, going the extra mile to add value and save money, quarterly career goals, key results, and working from their strengths. Be mindful of open-ended vs. closed-ended questions. How 1:1 meetings save your time, improve efficiency, and prevent problems How to get started with the 1:1 meeting habit with ONE team member at first Links and Resources: Download A Guide To Talking To Your Team About Profit and start using it today! Make 2023 the year that you stop having the “growing pains” that come with running your own business. Let us show you that you are not alone, and there are real, simple solutions that you can put in place that will become foundational pieces to set up years of future sustainable profit. Book a call with us today at www.tapthepotential.com. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Dec 1, 2022 • 26min
221: How to Talk to Your Team About Profit
Each person matters! Team members play a significant role in making and keeping a company profitable. To be profitable, a company has to make more than it spends, and the team members who find ways to take care of our exceptional clients increase sales, save money, and add significant value to our services. A profitable company is a healthy company that becomes a pillar of the local economy, and small companies are responsible for 60-80% of all new jobs in the US. Isn’t it easy to see why each team member is important? A stable, healthy, and profitable company means that each team member has job security, along with career advancement opportunities, raises, and other benefits. A growing, profitable company can provide jobs for your neighbors, friends, and other community members. This healthy business growth cycle continues on and on–and it all begins with the ways your team members contribute to profitability. Those profit conversations can be challenging and uncomfortable, but I’m here to make it easier for business owners. Join me for a closer look in today’s podcast! Profit by Design is a Tap the Potential Production. Show Highlights: How the right conversations with your team members can help them understand the difference between revenue and profit Why we developed A Guide To Talking To Your Team About Profit and have it available for you to download How to equate “eyes on profitability” to having an emergency household account How profitability contributes to job security and a team-oriented workplace Listen to A Guide To Talking To Your Team About Profit as read by Dr. Sabrina Why your team should be working toward profit goals rather than sales goals Links and Resources: Download A Guide To Talking To Your Team About Profit and start using it today! Need help? We are here with real solutions to help you take your life back from your business. Book a call today at www.tapthepotential.com! Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Nov 24, 2022 • 24min
220: Why We ALL Need to Practice More Gratitude
As Thanksgiving is upon us, I’m filled with gratitude for our Tap the Potential team. They bring their best every day to serve our clients, and they are committed to our mission to help entrepreneurs take their lives back. Our team is impressive, for sure! I’m also grateful for our clients over the years; every single business owner has helped me learn so much on this journey of 17+ years. For today’s show, I want to focus on ways we can all work gratitude into our daily experiences. An intentional gratitude practice can be a way to lift our spirits every single day. When we acknowledge what we are grateful for, we are recognizing that the source of goodness lies, at least partially, outside of ourselves. That sense of connection with something larger than ourselves is beneficial in many ways. According to positive psychology research, gratitude is consistently associated with greater happiness, positive emotions, improved health, more resilience, and better relationships. Don’t we all need more of those things in our lives? Join me for a closer look at the benefits of gratitude! Profit by Design is a Tap the Potential Production. Show Highlights: Remember that the success you wished for and worked for brings more challenges–and it’s the success that someone else is wishing for right now. How gratitude helps us to focus on the good—and grow more of it How our gratitude impacts our team AND our personal self-esteem as business owners How gratitude causes “synchronized activation in multiple brain regions” to produce more serotonin and dopamine (from a 2008 study) What leading gratitude researchers discovered about gratitude, optimism, and improved health What the impacts are when a business owner expresses gratitude–both on their team AND on themselves What came from a 2016 study called The Grateful Workplace about a growth mindset vs. a fixed mindset How to be a grateful boss and cultivate gratitude within your team (Dr. Sabrina shares a team-building gratitude exercise!) Dr. Sabrina’s simple suggestions for cultivating more gratitude on the personal side Links and Resources: Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team! Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Nov 17, 2022 • 33min
219: What Thriving Entrepreneurs are Doing Differently From Those Who are Burning Out
What are you doing NOW to set yourself up for success in 2023? Imagine yourself one year from now in the same place, facing the same struggles and feelings of burnout. Wouldn’t that feel awful? I want to help make sure that does NOT happen to you. I want to show you strategies and steps you can take right now to set yourself up to be a thriving entrepreneur in 2023! It’s time to take an honest look at where you are and where you want to be in 2023. What steps do you need to take, and what support do you need to get to that thriving place? I’ve done the research, and I have answers to help! Our Better Business Better Life assessment has shown that 9 out of 10 entrepreneurs are experiencing symptoms of burnout. Wouldn’t you rather be part of the 1% who are thriving? Let me walk you through what you can do differently. Profit by Design is a Tap the Potential Production. Show Highlights: How our Better Business Better Life Program creates a customized action plan to partner with you for success with proven strategies and accountability (Visit our Website and click the “Schedule a Call” link at the top of the home page.) What the 1% of entrepreneurs who are thriving are doing differently in their businesses: They are taking intentional actions that move them toward their vision, like taking time to unplug from the business. They are achieving 3x more revenue than those who are struggling. They are willing to invest monetarily in themselves, their businesses, and their teams. They have almost double the number of systems in place in their businesses compared to those who are burning out. Make sure you have these four key systems in place! 1. Have a system in place, like the Tap the Potential Solution, to allow the business to grow without you, the owner, working longer hours. 2. Have a system in place to engage with high-quality clients and avoid poor, distracting ones. 3. Have a system in place to ensure that every team member exhibits high enthusiasm for their role and its impact on the business. 4. Have a system in place to engage in regular team development activities. Are you willing to be an entrepreneur who takes steps to move forward and thrive? Links and Resources: Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team! Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Nov 10, 2022 • 31min
218: Explode Your Profitable Growth in 2023
Overcomplicating things is a common problem for business owners. We get in our own heads when we consider ways to grow our businesses in our attempts to bring in more revenue. In today’s episode, I want to explore a path to profitable growth that allows you to simplify, and anytime we reduce complexity, we free up time and a lot of mental space. Thinking about growing profitably is important as we gear up for strategic planning for 2023. We are zeroing in on Steps 2 and 3 of the Tap the Potential Solution, which is to niche down with a clearly defined sweet spot and find ways to innovate. These are important whenever we look to add revenue, which most people think comes down to selling more or getting more clients. What I want you to consider is that the best way to increase revenue is to serve your existing clients better. Let’s break it down in today’s show! Profit by Design is a Tap the Potential Production. Show Highlights: How Pumpkin Planning can improve your quality of life as a business owner Why it is essential to understand your best clients, attract more like them, and remove weak clients and customers who suck profits from your business How to have the important conversations with your best clients and customers about how you do things differently How a certified Pumpkin Plan Strategist can help you interview your top clients and customers Why input from your team is valuable because they have insights into your top clients and customers Why the language used by your top clients and customers is more valuable than industry jargon Why streamlining your marketing, focus, and business around your top clients and customers frees up time and mental space How your Wishlist Interview questions for your top clients and customers can give you valuable information and insight (Listen as Dr. Sabrina shares a few examples.) How to use the information and feedback from Wishlist Interviews in value creation Links and Resources: Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact for you and your team! The next one begins on November 7! Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Nov 3, 2022 • 36min
217: Jumpstart Your Way to a 4 Week Vacation®
How does a four-week vacation sound? Does it sound impossible and far out of reach for you? The reality is that it can be achieved with a few small, but consistent steps forward in your business. Two of my key team members are joining me for today’s episode to discuss why a four-week vacation has huge significance for the business owner AND their team members. Let’s take a closer look! I am joined by Melissa Swire, Lead Strategist and Connect Team Lead at Tap the Potential and Darren Hopman, Success Team Lead at Tap the Potential. Profit by Design is a Tap the Potential Production. Show Highlights: What Melissa remembers over the last year as her “Aha” moments around taking a four-week vacation–and her own one-week vacation for the first time in many years What Melissa has learned about work/life boundaries and her time What Darren remembers as his “Aha” moments in being encouraged to make a vacation a priority–which is counter to what American society teaches us How putting systems in place to allow a four-week vacation creates space for flexibility when “life” happens What it means to Melissa and Darren to have the ability to take time away from work for personal reasons How taking time away from work helps team members honor the important roles in their lives How team members have opportunities to step up and shine with creativity, motivation, and innovation when the business owner takes time away for an extended vacation Why the irony is that business owners, the business, and the team all become stronger when they can take time off from work How to build toward your four-week vacation: The Better Business Better Life Jumpstart is a FREE, week-long event with the Tap the Potential team to teach you key strategies to build toward a four-week vacation. What Melissa and Darren love about the Jumpstart Links and Resources: Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team! The next one begins on November 7! Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!