The biggest difference between business owners who thrive and those who continually struggle is a clear and compelling vision. My guest today is sharing how to develop a specific vision for your business and your life, and how to get ALL your team members on board. Join us to learn more!   Sir Steven Wilkinson found himself pivoting through the COVID pandemic to gain clarity and increase his writing and consulting work. As a business finance and investment expert, he takes on the role of a critical thinking partner with business owners and works with leaders of human-scale businesses who are having growth challenges. He is the creator of Good & Prosper, a platform through which he teaches finance to entrepreneurs and business leaders. Sir Steven is also a founding member of the Small Giants Community, a US-based organization of business leaders who focus on connections, culture, and caring. Though the impact of his work reaches all over the world, Englishman Sir Steven resides in Ireland with his wife, four children, three dogs, and a horse. He loves long-distance trail walking, cross country skiing, sailing, listening to podcasts, and writing enthusiastically with a cup of green tea close at hand.  If you are ready to act with intention and let go of vague and hazy visions of your future success in business and life, join us now for this inspiration-packed conversation with Sir Steven!    Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.   Show Highlights:   What it means to have a “human-scale business” The difference in growing a business based on a people model vs. a profit model The importance of aligning decisions with the clear and compelling vision to support the people in your business How to break out of the “Groundhog Day” trap with big intention How the two states of mind of the entrepreneur are like “the fantasy of someone in prison who is dreaming of life in a different state” How Sir Steven was influenced most by two people, one of which was his grandmother, who said, “If you don’t know where you’re going, you’ll end up somewhere else.” Why the power of an intention is in its specificity Steps in Sir Steven’s visioning exercise: Determine the point in time at which you are visioning. (He explains how to grade your business on foundational criteria.) Be specific about what you are DOING at that future time with a specific scenario. How we limit our vision with operational questions (asking “how?”) What makes a vision great is the energy flow and balance between “strategically sound” and “maximally inspiring” to take you from the present to the future. How business leaders who vision properly send out a frequency that resonates with and attracts others How the vision tells us what we are NOT going to do so we can dismiss distractions How to give everyone on your team input into the draft of the vision so it becomes their own How to celebrate the final version of the vision in tangible ways that bring on change management Links and Resources:   Connect with Sir Steven via email, steven@goodandprosper.com or LinkedIn Download our Workbook and take our Better Business Better Life Assessment. Connect with Dr. Sabrina Learn more about the next How to Hire the Best course.  New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart ! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour  Mentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

Every business journey brings bumps and bruises along the way, but keeping your end goals in mind brings clarity in the face of distractions. In today’s episode, a fellow Profit First professional shares her lifelong entrepreneurial journey–and she’s not finished yet! Even though her focus is on the boutique business space, her tips, insights, and lessons learned apply across all types of businesses.    Ciara Stockeland began owning and operating businesses in her early teens. As a serial entrepreneur, her business mindset and tenacity led her to open her first store, Mama Mia, a high-end maternity store in Fargo, ND, in 2006. Shortly after, she opened Mode, a designer outlet store next to Mama Mia. In 2008, Ciara chose to merge her two stores into Mode and develop the concept into a franchise. Her vast experience in both retail and wholesale industries led her to launch the first to-market wholesale subscription box for boutique owners, which she built and sold within 18 months. Most recently, Ciara has launched The Boutique Workshop, a coaching program for retailers. Ciara has been recognized as a Small Business Champion through Score, and most recently was awarded the Outstanding Franchise Small Business Award. She is active with Score, an organization that is the largest network of expert business mentors across the nation. Additionally, Ciara has been an active member of the International Franchise Association and an advocate for small businesses with her seat on the US Chamber of Commerce Small Business Council. On the personal side, Ciara has completed an Ironman triathlon and is currently training for another. She lives in Franklin, TN, with her husband, two children, and Bentley, the family dog.    Join us to hear the highs and lows in Ciara’s entrepreneurial journey, along with tips on pinpointing your passion and capitalizing on opportunities with your endgame in mind!   Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Where Ciara’s inspiration for entrepreneurship came from as a young girl, and how she started her first business, an acting company for students, at age 13 How Ciara discovered her passion for being a “disruptor” for retail business and selling products How Ciara capitalized on opportunities and her problem-solving skills to open her first and second retail stores and later merge the two The steps Ciara took to franchise her business and begin her subscription box service Lessons learned from growing to 13 franchises before selling the brand and moving on to her next steps What it takes to build a business with the clear intention of selling it later How Ciara built her coaching program as an outgrowth of questions she received and problems she could solve for other business owners How Ciara’s coaching program, The Boutique Workshop, works with a membership level and a mastermind group, which offers peer support, benchmarking, and one-on-one coaching  Lessons learned about simplifying a business with inventory management challenges The value in knowing your numbers—even if they are ugly! How Ciara has seen Profit First principles smooth out the “entrepreneurial roller coaster” Why Ciara came to Profit First and how this system has impacted her business Highlights of Ciara’s advocacy work with the US Chamber of Commerce Small Business Council Links and Resources:   Connect with Ciara:  www.theboutiqueworkshop.com   Visit the website to take the free class, Profit First for Retail, where Ciara takes a simple look at bite-sized pieces of what retailers need to know. Visit the website to find The Boutique Workshop podcast. New episodes are released weekly! Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course.  New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourJoin Dr. Sabrina in our Entrepreneurs Take Your Life Back! CommunityMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

Discover how to make your time worth $10,000 an hour by aligning business tasks with your vision. Learn strategies to optimize team performance for profitability and transform your business mindset to focus on high-value activities. Enhance your business efficiency and profitability through strategic focus and empowering your team members to work from their strengths.

In Part 1 of this three-part series, I shared the $10,000 an hour mindset and the downloadable chart of $10,000 an Hour Activities. Visit www.tapthepotential.com/10k to get your copy of the chart and the workbook accompanying this series. These resources will be helpful to you over and over again as you move forward with a $10,000 an hour mindset.  Today’s episode features a mind-blowing golden nugget with significant ramifications for your business. I wish I had known the secret to free up my time and have more money in my bank account many years ago! This concept sums up our philosophy at Tap the Potential of helping you design a sustainably profitable business with more free time. Join me now for Part 2, refer to your copy of the chart, and learn the simple business model that can be a big game-changer for you! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.   Show Highlights: Learn the difference between $10 an hour activities and $10,000 an hour activities!  Why many business owners need to let go and delegate bookkeeping activities to a qualified professional How to apply the 80/20 principle in regards to making your time worth $10,000 an hour by finding your “sweet spot” at the intersection of your top clients, your unique offerings, and your systemization Understand the basics of identifying your top clients in terms of the revenue they bring in, the ease of doing business with them, and their alignment with your immutable laws. How the 80/20 principle can give you the choice to let go of your most challenging clients and customers without decreasing your profitability–and focus on your top 20%, who bring in 80% of your revenue! How to get clear about the overall desired outcome, which is growing profitability and increasing YOUR free time How to focus on hiring A-players to create your lean and mighty team How to navigate the “messy middle” of letting go of difficult customers and team members who aren’t the best fit with the sweet spot of the business Why the “gremlins” show up when you are on the cusp of change and major breakthroughs How to add more value for your top clients and customers by freeing up your mental space and focusing on $10,000 an hour activities Links and Resources:   Download our Workbook and take our Better Business, Better Life Assessment. Learn more about the next How to Hire the Best course.  New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourJoin Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Mentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

This episode takes a deep dive into a popular topic within our community of Tap the Potential business owners: how to make your time worth $10,000 an hour. I have been teaching on this subject for several years, and as one of our most requested trainings, it’s a valuable tool for working most effectively on your business. One of the most rewarding aspects of this awareness is that it is just as useful for team members as for business owners, helping everyone get clarity about the most valuable use of their time.  Today’s show is the first of a three-part series in which you will hear how to avoid the most common and costly missteps when working on your business, the secret to multiplying your profit by 100-900% in less than 12 months (freeing up your time in the process), and two powerful questions to get you laser-focused on your $10,000 an hour activities.  Join me to shift your mindset about how you show up in your business and how you spend your time. Visit www.tapthepotential.com/10k to download your Chart of $10,000 an Hour Activities to support this podcast series.  Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.   Show Highlights:   Learn how to do a mental exercise to gain clarity about where your team shines brightest: Recognize the places where you have already implemented $10,000 an hour thinking and action. Realize how $10,000 an hour activities free you to enjoy a higher quality of life. (Our Better Business, Better Life Assessment can help!)  Systems in your business are EVERYTHING when it comes to improving your quality of life: Identify those systems that improve the quality of your clients and customers and deter poor quality clients and customers. Identify those systems that ensure every team member exhibits high enthusiasm for their role. (My book, How to Hire the Best, can help, along with the accompanying How to Hire the Best Toolkit.) View each system as an opportunity to take small steps forward in making significant changes to improve your quality of life.  Is your relationship with your business dysfunctional? “Your business isn’t your baby anymore; it’s time for your business to grow up!” Delegate tasks and give your team members new opportunities to grow and learn.  Every time YOU do a lower-value task, there is an opportunity cost—because you COULD be doing a $10,000 an hour activity instead. “Confessions of high-level entrepreneurs” (or lies we tell ourselves that keep us stuck): “I’ll just do this one small thing and then move on to the next big thing.” “It takes too much time to delegate; I can do it faster myself.” What it means to “work on your business” with $10,000 an hour activities with systems to serve your top clients and add value that shows up over time (The Profit First system and The 4 Week Vacation book can help!) Two questions to ask to sharpen your laser focus on $10,000 an hour activities: “What is the one thing I can do today that will add the greatest value to my business?” “What is the one thing I can do right now so that everything else will be easier or unnecessary?” (From Gary Keler’s book, The One Thing) Links and Resources:   Download our Workbook and take our Better Business, Better Life Assessment. Learn more about the next How to Hire the Best course.  New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! CommunityMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

Let’s talk about you. How are you doing with managing your stress? Right now, world events bring a lot of anxiety and stress, and we are still recovering from the COVID pandemic and its impact on our businesses. In addition, I from hear from many of you that hiring continues to be a challenge and that you are doing everything you can with a “lean and mighty” team. It is important to do a check-in with yourself and your team, especially regarding burnout.  Join me for a closer look at burnout, energy gainers and drainers, and why knowing your team members’ strengths might be the answer to preventing burnout in A-players.    Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights:   Check-in questions to ask yourself, the chief A-player in your business: Does your mood fluctuate based on how the business is doing? In the last three days, have you neglected any basic needs, such as sleep, healthy eating, or social interaction—because of work? Are you finding it hard to switch off and NOT think about the business? Do you feel that no one understands you and the stressors you’re experiencing? Why you need to take our FREE Better Business, Better Life Assessment if you’ve never taken it, or feel free to take it again if it’s been more than a few months What we have found in the correlation between a higher number of systems and a lower risk for burnout How to identify your energy “gainers” and “drainers”---and what you can do about them! Why burnout is the downside to having a team of A-players (and how to spot the symptoms!) How to help your A-players fight against burnout by teaching them to delegate lower-value tasks to others and making sure they know how to say NO Tips for supporting your A-players and preventing burnout: Educate them about what burnout is, and give them permission to talk about it.  Help them shift responsibilities off their plate and maintain good boundaries about work time. Talk to them about energy gainers and drainers, and encourage them to focus daily on energy gainers. Find out what they don’t enjoy doing that someone else might like to do. How having your team members work from their strengths helps prevent burnout AND increase productivity (There are tools to help!) Links and Resources: Learn more about the next How to Hire the Best course. It starts on April 7! New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Mentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

As a business owner, you know that A-players love to learn, grow, and be challenged. Don’t expect to have A-players if you keep them in a stagnant role where they are not challenged! Join me in this episode where we dive deeper into retaining A-players by creating challenges and opportunities for their advancement.  Show Highlights: Can you relate to Bill? He is a business owner facing the problem of a revolving door for entry-level employees–because he doesn’t have a plan for advancement for A-players. “What we focus on grows.” Shift your intention and attention to developing and retaining your best team members, and start with weekly one-to-one meetings. How to identify opportunities for team members to use their strengths in their work What can you take off YOUR plate that can become an opportunity for advancement for your best team members? Why retention matters (Situations like “The Great Resignation” will affect you less if you have the reputation as one who develops A-players.) What makes a great boss? The key is to have people-management skills honed by: Planning one-to-one meetings where you can LISTEN. Clearly defining each team member’s role. Identifying crucial skills and strengths needed in each role. How to identify in existing team members what drains them and what excites them about their role (Pinpoint their strengths, and don’t burn them out!) How team goals help create a culture of support, safety, and connection for your team members The value in mutually-invested relationships–when you share your business goals and vision with team members to show them how they will benefit from achieving them (They will see that they are working for something bigger than a paycheck.) How the business owner’s dream should stretch everyone on the team to embrace and achieve that vision The final piece in retaining A-players: How you, as the business owner, show up (Be non-judgmental and have a learner-curiosity mindset.) Links and Resources: Learn more about the next How to Hire the Best course, book, and Quick Start Toolkit. New! Now Available!! The 4 Week Vacation book with bonuses! When you purchase the book, you have access to The 4 Week Vacation Better Business, Better Life Jumpstart AND the exclusive VIP training to identify the true profit potential in your business! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Mentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

Branding means everything in today’s business world. Branding done the right way will force you out of your comfort zone–and that’s OK! Dr. Sabrina is thrilled to be joined by today’s guest who explains why branding is the soul and passion of your business and how you can be a boss at the branding game.  Mallika Malhotra is an award-winning brand strategist, a confidence-stirring mentor and speaker, and the founder of The Brand Attraction Society. After years of working in corporate advertising for brands such as L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their branding message, show up as the face of their businesses, and find their power niche. Mallika’s friends and clients call her “The Brand Energizer,” because she is a strong believer in getting out of our comfort zone, taking action, and implementing ideas. When not building brands, Mallika is at home in Maine with her husband and three sons, drinking coffee or red wine, and dreaming about their next global adventure.  Join us to learn why branding is NOT your logo or your headshot. Learn simple steps to build your brand today!  Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.   Show Highlights: What is a brand, and why do we need one? How to ask the questions and do the discovery work to build your foundation and attract the right team members Why you MUST be the face of your brand to build human connection and the know-like-trust factor with clients–”You have to pull the curtain back to show transparency and authenticity.” How niche-ing positions you as an expert and specialist–and gives you your life back Four powerful questions to ask to develop your brand: What problems do I solve? What do I stand for? Who am I meant to serve? How am I different? (Hint: Your clients can help you figure this out!) How Mallike helps people discover their “Brand Brilliance” The critical images you need to establish your brand (not just a headshot!): Working Girl/Guy, Passion Portrait, and Future Forecast What will change in your business when you have a powerful niche and a breakthrough brand How Mallika’s Brand Visibility Booster gives you a framework to follow to empower yourself through branding Mallika’s advice to her past self and all entrepreneurs: “Don’t do this alone. Invest in a network of like-minded people, a community, and a mentor.”   Connect with Mallika: www.mikifoto.com. Get Mallika’s Brand Visibility Booster!     Instagram    Facebook    LinkedIn Links and Resources:   Learn more about the next How to Hire the Best course. It starts on April 7! New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour   Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community  Mentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

Today’s episode highlights another “Great Place to Work.” My guest learned the ugly truth of entrepreneurship the hard way, so he made a big pivot and changed everything to align his business with the dream life he wanted. He is an alumnus of our How to Hire the Best course, which showed him what he was doing wrong and could do better. Now, he is moving in the right direction with his team of A-players to make his business even more profitable.  Erich Kolb owns Seagreen Lawn Care and Irrigation in Myrtle Beach, South Carolina. He and a business partner started their first company in the Raleigh, North Carolina, area in 1995 with $40 in their business bank account! The company grew to $700k in revenue within a few years, but Erich wasn’t happy with its direction. A few years later, Erich realized his entrepreneurial dream was a nightmare; he was wearing too many hats and working too many hours to achieve his dream of living on the coast. In 2016, Erich sold his business, made the move, and started pumpkin planning his new business before he even learned what that meant. Through our course, books, and EVERY episode of the Profit by Design podcast, Erich has learned what it takes to be committed to having a business that supports his life.  Join us to hear Erich’s story and learn why narrowing his niche has been a big key to his business success! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.   Show Highlights: Erich’s story: his background, business management degree, and how he started his landscaping business with $40 in the bank Why a business degree does NOT match up with real-world entrepreneurship The turning point that forced Erich and his business partner to step back and look at the numbers and the truth How Erich realized he was not moving toward his life and business goals—and needed to change his direction Erich’s steps in selling his business, relocating to Myrtle Beach, and starting a new business in a new and specific niche How Erich found success by tuning into higher-profit areas within his industry so he could offer higher wages and build a better team (Pumpkin planning at work!) Why a narrow focus allows you to stand out in your field, build an expert team, and free up your time How Erich’s hiring mistakes drove him to the How to Hire the Best course (Fact: 9 out of 10 small businesses have no system for attracting A-players!) The “Aha moments” for Erich when he took the course regarding immutable laws, job descriptions, and hiring systems (Fact: Following traditional hiring practices will fail 75% of the time!) What Erich is doing to make a great place to work by communicating his values, providing training and incentives, and supporting and respecting team members Erich’s questions about communication in moving forward in building his team What Erich is doing differently in hiring, based on what he has learned and experienced How Erich is incorporating virtual team members and helping them feel included and informed What Erich says about his experience with our How to Hire the Best course   Connect with Erich: www.seagreengrass.com                                       Facebook Links and Resources: Learn more about the next How to Hire the Best course. It starts on April 7! New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community    Mentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

We are diving into all things marketing with today’s guest, but this is not your typical marketing conversation. He is a friend who has inspired me, and he has recently released his newest book, Full Circle Marketing: Transform Your Marketing and Turn Customers into Evangelists. Learn more about rethinking your marketing mindset in today’s episode! Wayne Mullins is a husband, father of four, founder, entrepreneur, and author. Over the past 20 years, he has had the privilege of scaling multiple companies and helping hundreds of entrepreneurs do the same with their companies. Wayne’s marketing agency, Ugly Mug Marketing, has won praise from some of the leading influencers in the business world, such as Neil Patel (founder of QuickSprout), Chris Voss (author of Never Split the Difference), Greg McKeown (author of Essentialism and Effortless). There is nothing Wayne loves more than helping entrepreneurs push through limiting beliefs and achieve more than they thought possible.  Marketing doesn’t have to be expensive or complicated! You can simplify your strategies and turn happy customers into evangelists. Learn powerful marketing insights from Wayne in today’s show! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.   Show Highlights: Wayne’s focus right now: team building and creating culture Transform your marketing mindset by concentrating on how your clients feel about themselves. The shocking truth about marketing dollars: 95% for attracting new clients vs. 5% for retaining clients Stop deceiving yourself about your level of service and learn to exceed your customers’ expectations. Eliminate the debris and obstacles! Want to know how your business really comes across? Follow Wayne’s advice about using litmus tests to find out the truth of how your business treats customers. Touchstones for entrepreneurs in Wayne’s new book; learn the core foundational pieces around psychology and math! Using Wayne’s “marketing rocks” strategy vs. throwing a handful of gravel in every direction Wayne’s marketing campaign strategies: Moving people from strangers to friends to customers to evangelists through trust and love   Connect with Wayne: Ugly Mug Marketing, Facebook, and Instagram   Full Circle Marketing: Transform Your Marketing and Turn Customers into Evangelists  by Wayne Mullins   Links and Resources: Learn more about the next How to Hire the Best course. It starts in April! New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Wayne Mullins Episode 150 on Tap the PotentialMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.