

Deconstructor of Fun
Deconstructor of Fun
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.
Hosts:
Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress
www.linkedin.com/in/erickress/
Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/
Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe
Hosts:
Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress
www.linkedin.com/in/erickress/
Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/
Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe
Episodes
Mentioned books

Oct 28, 2021 • 1h 1min
TWIG #155 Our take on Amazon's New World / Snap's 23% IDFA fumble / Reasons to get bullish on blockchain gaming
Topics covered:
New World — Amazon’s Rollercoaster Hit
Social media company Snap falls as much as 23% after a blow to its Q3 earnings from Apple privacy changes and supply-chain disruption
5 Reasons Why I Became Bullish on Blockchain Gaming
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat, Xsolla
Image: helpmykidlearn.ie

Oct 25, 2021 • 1h 4min
Everything You Didn’t Know About Playrix with Maxim Kirilenko, CBDO at Playrix
While we all know of Playrix, we also know very little about the company. There are almost no English-speaking articles on how they make games or what is their organizational structure. I don’t remember ever reading about their culture nor hearing about their future plans. The company prospers behind an iron curtain. And if you don’t speak Russian, you’d likely be clueless, until now…
I had the privilege to sit down with Maxim Kirilenko, Playrix’ Chief Business Development Officer, and ask all the questions that I wanted about the company. We talk about:
Playrix 17 year journey to date and their aspirations to one day beat Tencent on mobile
How the company is organized around clusters of excellence located far away from each other
the infamous war between Homescapes and AppLovin’s Matchington Mansion
Playrix’ M&A strategy saw investments in the likes of Nexters and Vizor, which both grew into unicorns
a company culture that is transforming from purely Russian to more of a hybrid
Topics above and more in the first-ever English-speaking podcast with a member of the Playrix leadership team from the link below.
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Host:
Mishka Katkoff
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable,

Oct 21, 2021 • 1h 5min
TWIG #154 Epic allows NFTs / Stillfront sued over earnout dispute / AppLovin whistleblower story
Topics covered:
Steam Bans and Epic Allows NFTs
Kixeye shareholders sue Stillfront for $30M over earnout dispute
AppLovin SDK Re-Routed Apple’s SKAdNetwork Postbacks To Itself
Ironsource will buy mobile ad and app monetization firm Tapjoy for $400M
Unity reveals Ad Mediation and Bidding coming to its Dashboard
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat
Image: makeuseof.com

Oct 19, 2021 • 51min
How to Ship Successful Word Games with Michael Martinez, CEO of FunCraft
I think we can all agree that Deconstructor of Fun is pretty good at predicting the mobile games market. Well, here's another prediction: FunCraft is going to be one of the rising stars of 2022.
I got to sit down with my good buddy Michael Martinez to talk about his company's path to finding early success and how they are planning to feed the fire and grow.
If you're savvy, you'll join this fun rocket ship as soon as possible. Because its going to be a ride for the stars you'll regret on missing out.
Links:
Michael Martinez
FunCraft
Get in Touch:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff
Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable

Oct 14, 2021 • 1h 12min
TWIG #153 All Crypto Everything & how to be a great Product Manager in games
Topics covered:
How to be a Great Product Manager (by Joe Kim and Brett Nowak)
EA promotes Laura Miele to COO, making her one of the most powerful women in gaming
NFTs, Ultima Online, and player-run game economies (by Eric Seufert)
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat
Image: paxful.com

Oct 13, 2021 • 51min
Growth Triggers #10 Audio ads in the post IDFA landscape with a guest star, Amit Monheit from ODEOO
Audio ads. It's not a new thing. In fact, audio ads is the oldest way to deliver an ad from one human to another. So in this podcast we discuss the thesis behind audio ads on mobile in the post IDFA era, go into the weeds on how audio ads work and of course discuss the monetization potential they offer.
Links:
ODEOO
Case Study in Hypercasual games
Amit Monheit
Get in Touch:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Michail Katkoff (twitter) & Eric Seufert (twitter)
Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable

Oct 5, 2021 • 1h 25min
Crypto Gaming 101 with Aleksander Leonard Larsen (COO, Sky Mavis) and Anton Backman (Play Ventures)
Seemingly every week a crypto gaming company raises a monstrous amount of capital for a game that not so many of us in the industry are even familiar with.
These are staggering numbers seem to make very little sense. So what better way to understand what's going on than asking an investor, who invests into blockchain gaming, and a founder who has just recently raised a massive investment rounds.
Whether you're tuning in to learn or to roll your skeptical hippo eyes, this podcast is for you!
Links:
Aleksander Leonard Larsen
Anton Backman
Get in Touch:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff
Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable

Oct 4, 2021 • 1h 7min
Lets Talk: Netflix Games - Past, Present and Predictions
Netflix entry in the games business has been rapid, methodical and diverse. In this episodes we'll discuss what has happened till date, review Netlix' strategy and offer predictions of what could happen next.
Links:
Chris Heatherly
Ethan Levy
Get in Touch:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff
Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable

Oct 1, 2021 • 48min
Instant Games 2.0 with Justin Waldron, President of Playco
The way I think about instant games is different after recording this podcast with Justin Waldron.
As do you, I had certain perception of instant games that were based on what has been done before. You know, the HTML5 games, the Facebook Messenger games, and the iMessage games. Yet what Playco sees as an opportunity is quite different from what has been done before.
I think you'll enjoy this podcast since it's not about the post app store world or how to do instant games better. This podcast is about emerging social platforms an how games can be a vital part of those.
Links:
Playco Careers
Justin Waldron
Get in Touch:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff
Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable

Sep 29, 2021 • 50min
TWIG #152 When you ‘Ask app not to track,’ some iPhone apps keep snooping anyway / UK Cracks Down On In-Game Microtransactions
Topics covered:
When you ‘Ask app not to track,’ some iPhone apps keep snooping anyway
New World is Already Steam's Most Played Game of 2021 Despite Server Struggles
Niantic Shutting down AR Catan Game
Zynga Announces FarmVille 3 for Mobile
UK Cracks Down On In-Game Ads And Microtransactions
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat
Image: idrop news