Deconstructor of Fun

Deconstructor of Fun
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Oct 28, 2021 • 1h 1min

TWIG #155 Our take on Amazon's New World / Snap's 23% IDFA fumble / Reasons to get bullish on blockchain gaming

Topics covered: New World — Amazon’s Rollercoaster Hit Social media company Snap falls as much as 23% after a blow to its Q3 earnings from Apple privacy changes and supply-chain disruption 5 Reasons Why I Became Bullish on Blockchain Gaming Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat, Xsolla Image: helpmykidlearn.ie
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Oct 25, 2021 • 1h 4min

Everything You Didn’t Know About Playrix with Maxim Kirilenko, CBDO at Playrix

While we all know of Playrix, we also know very little about the company. There are almost no English-speaking articles on how they make games or what is their organizational structure. I don’t remember ever reading about their culture nor hearing about their future plans. The company prospers behind an iron curtain. And if you don’t speak Russian, you’d likely be clueless, until now… I had the privilege to sit down with Maxim Kirilenko, Playrix’ Chief Business Development Officer, and ask all the questions that I wanted about the company. We talk about: Playrix 17 year journey to date and their aspirations to one day beat Tencent on mobile How the company is organized around clusters of excellence located far away from each other the infamous war between Homescapes and AppLovin’s Matchington Mansion Playrix’ M&A strategy saw investments in the likes of Nexters and Vizor, which both grew into unicorns a company culture that is transforming from purely Russian to more of a hybrid Topics above and more in the first-ever English-speaking podcast with a member of the Playrix leadership team from the link below. Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Host: Mishka Katkoff Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable, 
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Oct 21, 2021 • 1h 5min

TWIG #154 Epic allows NFTs / Stillfront sued over earnout dispute / AppLovin whistleblower story

Topics covered: Steam Bans and Epic Allows NFTs Kixeye shareholders sue Stillfront for $30M over earnout dispute AppLovin SDK Re-Routed Apple’s SKAdNetwork Postbacks To Itself Ironsource will buy mobile ad and app monetization firm Tapjoy for $400M Unity reveals Ad Mediation and Bidding coming to its Dashboard Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat Image: makeuseof.com
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Oct 19, 2021 • 51min

How to Ship Successful Word Games with Michael Martinez, CEO of FunCraft

I think we can all agree that Deconstructor of Fun is pretty good at predicting the mobile games market. Well, here's another prediction: FunCraft is going to be one of the rising stars of 2022. I got to sit down with my good buddy Michael Martinez to talk about his company's path to finding early success and how they are planning to feed the fire and grow. If you're savvy, you'll join this fun rocket ship as soon as possible. Because its going to be a ride for the stars you'll regret on missing out. Links: Michael Martinez FunCraft Get in Touch: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable
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Oct 14, 2021 • 1h 12min

TWIG #153 All Crypto Everything & how to be a great Product Manager in games

Topics covered: How to be a Great Product Manager (by Joe Kim and Brett Nowak) EA promotes Laura Miele to COO, making her one of the most powerful women in gaming NFTs, Ultima Online, and player-run game economies (by Eric Seufert) Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat Image: paxful.com
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Oct 13, 2021 • 51min

Growth Triggers #10 Audio ads in the post IDFA landscape with a guest star, Amit Monheit from ODEOO

Audio ads. It's not a new thing. In fact, audio ads is the oldest way to deliver an ad from one human to another. So in this podcast we discuss the thesis behind audio ads on mobile in the post IDFA era, go into the weeds on how audio ads work and of course discuss the monetization potential they offer. Links: ODEOO Case Study in Hypercasual games Amit Monheit Get in Touch: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Michail Katkoff (twitter) & Eric Seufert (twitter) Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable
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Oct 5, 2021 • 1h 25min

Crypto Gaming 101 with Aleksander Leonard Larsen (COO, Sky Mavis) and Anton Backman (Play Ventures)

Seemingly every week a crypto gaming company raises a monstrous amount of capital for a game that not so many of us in the industry are even familiar with.  These are staggering numbers seem to make very little sense. So what better way to understand what's going on than asking an investor, who invests into blockchain gaming, and a founder who has just recently raised a massive investment rounds. Whether you're tuning in to learn or to roll your skeptical hippo eyes, this podcast is for you! Links: Aleksander Leonard Larsen Anton Backman Get in Touch: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable
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Oct 4, 2021 • 1h 7min

Lets Talk: Netflix Games - Past, Present and Predictions

Netflix entry in the games business has been rapid, methodical and diverse.  In this episodes we'll discuss what has happened till date, review Netlix' strategy and offer predictions of what could happen next.  Links: Chris Heatherly Ethan Levy Get in Touch: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable
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Oct 1, 2021 • 48min

Instant Games 2.0 with Justin Waldron, President of Playco

The way I think about instant games is different after recording this podcast with Justin Waldron. As do you, I had certain perception of instant games that were based on what has been done before. You know, the HTML5 games, the Facebook Messenger games, and the iMessage games. Yet what Playco sees as an opportunity is quite different from what has been done before. I think you'll enjoy this podcast since it's not about the post app store world or how to do instant games better. This podcast is about emerging social platforms an how games can be a vital part of those. Links: Playco Careers  Justin Waldron Get in Touch: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable
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Sep 29, 2021 • 50min

TWIG #152 When you ‘Ask app not to track,’ some iPhone apps keep snooping anyway / UK Cracks Down On In-Game Microtransactions

Topics covered: When you ‘Ask app not to track,’ some iPhone apps keep snooping anyway New World is Already Steam's Most Played Game of 2021 Despite Server Struggles Niantic Shutting down AR Catan Game Zynga Announces FarmVille 3 for Mobile UK Cracks Down On In-Game Ads And Microtransactions Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat Image: idrop news

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