

Deconstructor of Fun
Deconstructor of Fun
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.
Hosts:
Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress
www.linkedin.com/in/erickress/
Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/
Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe
Hosts:
Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress
www.linkedin.com/in/erickress/
Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/
Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe
Episodes
Mentioned books

Dec 3, 2021 • 56min
TWIG #160 Facebook loses crypto executive / Supercell sponsors Mr. Beast / Star Citizen has raised $400M
Articles:
Executive behind Facebook-backed Novi crypto wallet to leave company
Star Citizen has now raised over $400M
Supercell sponsors Mr. Beast's Squid Game remake
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
ironSource, Appsflyer, Beamable, Betahat, Xsolla
Image: Independent

Nov 29, 2021 • 1h 40min
True Talk: Women in Games
While there’s a well-defined path to make your organization more appealing to a more diverse group of applicants, there’s not that much information on how to make the diverse organization run smoothly. That’s why we decided to record this podcast. To talk openly and freely about women in games with women in games.
Empathy is the secret ingredient of an inclusive studio. And there’s no better way to build empathy than listening.
BIG thanks to Anette Staloy (CMO Dirtybit and Co-founder of Women in Games Norway), Tiffany Keller (Director of Product for Subway Surfers), and Juliette Dupré (former head of talent at Tilting Point, current VP of people and culture at PlayerWON) for joining the podcast.
Disclaimer: all views in this podcast are personal and not representing those of a guest's company.
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Host: Mishka Katkoff
Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable, Xsolla
image: IGN

Nov 25, 2021 • 1h 11min
TWIG #159 Candy Crush' new CMO comes from a footwear company / Moon Active's $5 billion valuation / the Esports bubble debate
Articles:
Moon Active valuation surges to $5 billion on back of $300 million Insight funding
Esports - a marketing investment?
Gaming Giant King Names Fernanda Romano as Chief Marketing Officer for Candy Crush
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
ironSource, Appsflyer, Beamable, Betahat, Xsolla
Image: Adweek

Nov 21, 2021 • 1h 6min
Why Pokemon Unite Hasn’t Reached the Top (yet?)
Pokemon Unite had a strong start. After initial Nintendo Switch launch, the game bursted onto mobile with 30M installs in the first week. Yet the installs quickly dwindled and the revenue dropped. It seems that after a roaring start the game quickly faded. This deconstruction explores the details why a game destined for success missed its mark.
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Hadrian Semroud
Javier Barnes.
Mishka Katkoff
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Xsolla

Nov 18, 2021 • 1h 15min
TWIG #158 Axie Infinity troubles / Activision history of misconduct / Roblox analyst day recap
The best monthly blockchain report: Promo code: NAAVIKDOF
Articles:
Deconstructing Axie Infinity
Report: Activision Blizzard CEO knew about misconduct at the company for years
Roblox Analyst Day recap
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat, Xsolla
Image: Cointelegraph

Nov 14, 2021 • 1h 36min
Blockchain Gaming for Dummies
You have a decision to make: Jump on the blockchain gaming bandwagon or continue to roll your eyes from the sidelines.
To make your decision a more calculated one, Michail Katkoff from Deconstructor of Fun sat down with Ethan Levy aka. The Crypto Kid and recorded a Crypto Gaming for Dummies episode on the Deconstructor of Fun podcast and YouTube channel.
Some of the topics covered:
What does blockchain mean in the context of gaming and how is it applied?
Why do you need blockchain in games? Couldn’t existing tools and tech do the same?
Why is there so much hype around something that has so few players?
Why aren’t pay-to-earn developers being called out for misleading numbers?
What are some of the leading blockchain platforms for games?
Are crypto-enabled games with openly traded assets also affected by macro swings in the crypto markets?
What tech stack is out there to build your own marketplace, tokens, and mint NFTs?
Are there any best practices to follow when making a play-to-earn?
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Host:
Mishka Katkoff
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Xsolla

Nov 11, 2021 • 1h 4min
TWIG #157 Zynga hires VP of blockchain gaming as NFT hype hits a crescendo
Articles:
Baseless NFT hype hits a crescendo
Zynga hires a VP of blockchain gaming
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat, Xsolla
Image: Cointelegraph

Nov 8, 2021 • 1h 34min
How to Brand a New Studio with Joe Nicholls, President & co-Founder of Timbre Games
Hiring is the most difficult and crucial part of building up a studio. What makes it easier is having a great employer brand. With a big name like Supercell, Activision or EA you’re more likely to attract great employees and retain your current ones. Your job ads produce an abundance of applicants, which in turn reduce your recruitment costs. And as you get those great hires in, they will refer their coworkers allowing you to scale up faster.
But how do you build an employer brand that can compete for employees against the established talent magnets in the market?
I had the privilege to reconnect with Joe Nickolls, who recently founded Timbre Games in Vancouver. Setting up a AAA studio in one of the most talent hungry gaming clusters in the World is not something you do without carefully strategizing how will you be able to attract talent. In our conversation Joe discusses his very unique approach to building an employer brand that can stand out from the magnificent gaming companies in the city.
Links:
Joe Nickolls
Timbre Games
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Host:
Mishka Katkoff
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Xsolla

Nov 5, 2021 • 58min
TWIG #156 Let's talk AppLovin / Activision tumbles / Silver bullets in gaming
Topics covered:
New World — Amazon’s Rollercoaster Hit
Social media company Snap falls as much as 23% after a blow to its Q3 earnings from Apple privacy changes and supply-chain disruption
5 Reasons Why I Became Bullish on Blockchain Gaming
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat, Xsolla
Image: AppLovin

Oct 28, 2021 • 1h 1min
TWIG #155 Our take on Amazon's New World / Snap's 23% IDFA fumble / Reasons to get bullish on blockchain gaming
Topics covered:
New World — Amazon’s Rollercoaster Hit
Social media company Snap falls as much as 23% after a blow to its Q3 earnings from Apple privacy changes and supply-chain disruption
5 Reasons Why I Became Bullish on Blockchain Gaming
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat, Xsolla
Image: helpmykidlearn.ie