The Kelly Roach Show

Online content has gone through some phases over the years. We went from long posts, to long-form videos, to short-form video, and finally to right now. Right now we are in the middle of short-form content--videos, stories, and posts. Now, I still believe that content is king but how do we capture our message in so little words? This episode is all about walking you through the rise of short-form content and how you can get a better ROI from it. What you have to remember is how important it is to share value to your audience, no matter how long your post or video may be. When you show up and deliver, your audience will too! (1:30) "Adding value and serving to me is easiest thing you could possibly do as an entrepreneur." (4:36) "And now we have arrived in this phase of short-form, engagement-based content. It has really taken center stage." (8:00) "How can you make stories a key, regular part of the way your business is showing up online. Again, it's short, simple, easy to create but it's where the attention is." For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

You know that feeling when you start your business? It's so new that you spend all your time planning and executing, so all you can do is watch it grow. Then you hit a point, and the work gets overwhelming and you start to work longer hours because you have items on your plate. It then becomes time to build a team and put systems into place that will help your people and the company grow. So in today's episode I am sharing the systems you need to add new strategies to your already growing business. As CEOs and business owners we need to know how to lead and build a team that will grow with us--it's time to reach the sky in our businesses! (3:00) "You're going to find a lot of what you see me putting out, from this point forward and you have even seen the show shift, to really focusing in on helping entrepreneurs with management, leadership, building a winning team and getting people selling for you." (6:11) "They're (entrepreneurs) starting things because they don't want to miss out and participate but they are not committing to doing them exceptionally well." (12:15) " I did an episode just a couple weeks ago on why every business owner needs a people plan. There is nothing more important. Your business' survival and growth ultimately depends on you having a people plan." For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

When you think of 'public relations' a lot of traditional things probably come to mind. Magazine placements, television appearances, or newspapers even, but what about Instagram? Instagram has opened up a whole new field for PR firms and for businesses to promote on. Today we are talking to PR manager and founder of Piqued Public Relations Patricia Maristch. She is walking us through, step by step, how she helps clients connect with influencers online and then promote their businesses on Instagram. It's a whole new ball game out there, and it all starts right here! (4:33) "If Instagram decides to shut down tomorrow, all those customers are gone. You don't own necessarily your followers. But your email list, you own those emails. It's still so important." --Patricia Maristch (6:08) "It's still on-brand with your business. I think that's the most important thing. If your brand is super preppy, then you don't want an influencer that is more edgy." --Patricia Maristch (11:57) "You just need to get creative. Thinking about what people want to see or what would make someone take a picture and share it with their audience... instead of just putting a single item in the box." --Patricia Maristch Connect with Patricia: https://www.piquedpr.com https://www.instagram.com/pmaristch/?hl=en https://www.instagram.com/piquedpr/?hl=en For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

Have you ever thought about making a leap? Doing something that requires some faith and thinking 'well what is really stopping me. Take some time to really reflect about that. It's the little things that stop us from doing something major in our lives and business. Today's episode is all about going after what you REALLY want out of life. It's about not letting the little things stop you from seeing the bigger picture. Don't compromise on your happiness or freedom--take life by the horns! (0:45) "Life is simply paying us what we demand from it" (2:30) "In order to build a winning business, become financially free, to build generational wealth, to create a legacy that matters….you have to be optimal." (5:49) "Comparison kills dreams. The only thing we need to be comparing ourselves to is who were yesterday" For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

"The mindset that you carry really determines the impact the actions that you make." --Kelly Roach Mindset, mindset, mindset. It always seems to creep into every topic we cover here on the show. We always have to circle back to it but it affects every aspect of our lives. There is no escaping needing to create a strong, healthy foundation. In this episode I am going to share with you 3 mindset shifts you can make today that will take you from 6 to 7 figures in your business. Sometimes we think mindset is such an introductory part of being an entrepreneur, but we need to be working on this every day! Every time you make a huge leap in your business, you need to be thinking about your mindset! (1:00) "We never outgrow the need to work on our mindset, it is a lifelong journey." (5:04) "....moving from an 'I' mentality to a 'we' mentality." (9:45) "Going from getting a client to building the brand. What a HUGE mindset shift!" For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

When was the last time you felt true freedom in your business? We fill our schedules up so much with tasks and projects but how many of them are really going to help grow our business? It's time to stop feeling overworked and trapped in your business. Today we are talking to Haley Burkhead, CEO of Profit Planning Lounge and host of the Profit Planning Podcast, where she helps business owners scale their online businesses using profit-focused profitability. She is sharing how important it is to give yourself time to breathe, and focusing on the tasks that will make you grow! (3:15) "We are told to hustle. I'm a firm believer in hustle, I'm still that workaholic. I am not perfect but I think a big thing is when you hustle you are working on right things." --Haley Burkhead (7:15) "Profit planning is essential. It's breaking that revenue goal into quarters, then breaking down into those projects and then breaking it down into specific tasks and daily activities." --Haley Burkhead (12:22) "I know how to market, I know how to sell. I just have to know that if I can get this right. If I spend my days correctly I know I can get to a million-dollar business." --Haley Burkhead Connect with Haley: https://profitplanner.co https://www.instagram.com/profitplanner/ https://www.pinterest.com/profitplannerco/overview/ For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

Woohoo--you asked and we have delivered! We have opened a Facebook community just for you. It's called The Tribe of Unstoppables. We are bringing you all together to ask questions, get referrals, generate leads and so much more. The group is already off the ground and filled with hundreds of entrepreneurs and business owners already. I want to make sure everyone gets the chance to check it out and join this booming community! Head over to www.kellyroachcoaching.com/community , answer the questions and join the family! (1:20) "If you have been feeling a little isolated in your business, you feel like you don't know where to turn or who to communicate with as things come up. You want a place where you can run ideas by other smart entrepreneurs...then it's time to join Tribe of Unstoppables" (3:00) "This is an amazing way to get publicity for your business and be able to be seen and be heard by other people who are also serious about their business" (3:52) "The Tribe of Unstoppables is unique because it's made up of people that have the kindness, courage, compassion and are really invested in building community" For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

If you have been an entrepreneur for any period of time, you know that there is a lot that we need to have in order to sustain profitable results. Things like speed, action, momentum and most importantly perseverance are going to be the things prospects want to see. However, these are just the things that make up the hard exterior of the business. There is a softer side that makes you into the person that can sustain the business over a period of time. In today's episode I am talking about three core things that we should be working on for a successful business. These are the tools that will help any entrepreneur navigate any tricky situation and catch any curveball that comes your way! (2:50) "But the second group of things: reflection, gratitude and the heart and soul of the business, these are the things that allow you to find happiness at every stage of the journey." (5:00) "Defining the heart and soul of your business is a critical evolution that really takes everyone that is involved in the business... it takes their sense of purpose way beyond what would have been possible." (8:58) "Reflection is probably the hardest part for being a business owner because we all know the biggest challenge of being a business owner is never having enough time. Reflection is all taking time…" For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

Where is the one place prospects can go to see all of your offerings and get a better understanding of YOU!? It's your website, your home base!! The question is, how do you get more people to see it? Today I brought on co-owner of Screw The Nine to Five and co-host of the 'Screw The Nine To Five' podcast with her husband Josh, Jill Stanton and she talking all things WEBSITE TRAFFIC. How you can put a piece of free content on your website and get clients. Check out the full episode to learn how! (7:17) "Think of it as an ultimate guide but it's a blog post. It's a very in-depth, highly researched piece of free content that site on your website and is tricked out with keywords and all this stuff. But it leads to revenue in your business" (10:26) "My number one would definitely be, and this is a lesson i learned right away, thankfully straight in my first year of business with Josh is don't assume you know what people want" (16:39) "I'm pretty excited pumped about the team to be honest. That was one of our biggest goals of this year, was to find a really dialed-in team LOCALLY!" Join Jill and Josh's webinar by heading over to www.screwtheninetofive.com/workshop and you can check out the cornerstone resource by heading over to www.screwtheninetofive.com/webinars Connect with Jill: https://www.screwtheninetofive.com https://www.facebook.com/SayNoToNinetoFive/ https://www.instagram.com/screwtheninetofive/ For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

If I had one wish for this generation of entrepreneurs it would be to think long term! Stop micromanaging the small stuff in business and start thinking LONG TERM! Don't get stuck in the short-term game! When you start thinking long term you start to plan for the future of your business. It can give you peace of mind, something we all want as entrepreneurs. So in this episode I am sharing with you three steps to ensure that your financial future and how you can start right NOW! (1:45) "I know that just like I did, you guys started your business with the goal in mind to of creating financial freedom for yourself and for your family" (5:35) "You need a backup platform! I don't care how great things are going on Instagram. I don't care well things are going on Facebook, your email list, or whatever tool you are using to build your business. You gotta have two things!" (11:53) "You want to focus on a couple of items and do them really well, with follow through, determination and discipline. Yes you want to focus but that focus needs to be strategic." For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive