USR 408: The Rise Of Short Form Content

Online content has gone through some phases over the years. We went from long posts, to long-form videos, to short-form video, and finally to right now. Right now we are in the middle of short-form content--videos, stories, and posts. Now, I still believe that content is king but how do we capture our message in so little words?

This episode is all about walking you through the rise of short-form content and how you can get a better ROI from it. What you have to remember is how important it is to share value to your audience, no matter how long your post or video may be. When you show up and deliver, your audience will too!

(1:30) "Adding value and serving to me is easiest thing you could possibly do as an entrepreneur."

(4:36) "And now we have arrived in this phase of short-form, engagement-based content. It has really taken center stage."

(8:00) "How can you make stories a key, regular part of the way your business is showing up online. Again, it's short, simple, easy to create but it's where the attention is."

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