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The Kelly Roach Show

Latest episodes

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May 8, 2025 • 23min

1128. Unlocking Your Business Growth Edge: Attachment Styles, Self-Healing & Sustainable Success with Thais Gibson

In this eye-opening conversation, Kelly sits down with Thais Gibson, founder of The Personal Development School, to explore how your attachment style could be influencing everything from your leadership effectiveness to your emotional resilience and business growth. With over 35,000 students across 107 countries and a background in neuroplasticity and subconscious reprogramming, Thais breaks down the four main attachment styles and reveals how understanding your subconscious wiring is the key to unlocking lasting transformation in every area of your life. Whether you’re a CEO, team leader, or entrepreneur in a season of growth, this episode gives you the clarity and tools to expand your success from the inside out. KEY TAKEAWAYS: Why reprogramming your subconscious is essential to self-leadership and scaling your impact How Thais turned a two-year waitlist into a global digital education platform The 4 attachment styles (secure, anxious, dismissive avoidant, fearful avoidant) and how each one shows up at work and in business Signs your attachment style may be sabotaging your success, boundaries, or risk-taking ability Why high performers often carry invisible emotional patterns—and how to rewire them How secure attachment creates better leadership, stronger relationships, and business longevity The surprising link between your childhood conditioning and your ability to scale a company or build a high-performing team Daily emotional habits that help anxious, avoidant, and fearful avoidant types create safety, trust, and confidence Why burnout, people-pleasing, and emotional shutdown may be tied to unresolved subconscious programming How to use this awareness to become a more present, peaceful, and purposeful version of yourself TIMESTAMPS: 02:00 – Why most of our patterns are subconscious (and how to rewire them) 04:50 – What is your attachment style and why does it matter? 06:00 – Secure attachment: what it looks like and how it forms 07:45 – Anxious attachment in business: people-pleasing, fear of disapproval, and burnout 10:20 – Dismissive avoidant attachment: the hidden cost of hyper-independence 13:30 – Fearful avoidant attachment: the “entrepreneurial edge” and emotional volatility 17:45 – How to shift your subconscious programming for long-term success RESOURCES: Explore Thais’ courses and teachings: www.personaldevelopmentschool.com Watch Thais on YouTube: The Personal Development School YouTube Channel Learn your attachment style – FREE QUIZ!  Follow Thais Instagram: https://www.instagram.com/thepersonaldevelopmentschool  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  
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May 5, 2025 • 18min

1127. Urgency vs. Longevity: The Secret to Long-Lasting Business Growth

If you're stuck in a cycle of burnout, constantly hustling without making real progress, or if you're struggling to achieve the big goals your vision demands, this episode is for you. In this episode of The Kelly Roach Show, Kelly dives deep into a critical distinction every entrepreneur must master: knowing when to act with urgency and when to pace yourself with longevity.  This conversation will help you rebalance your mental load and rethink your growth strategy. Kelly breaks down how urgency fuels execution and clarity, while longevity sustains vision and success. You’ll walk away knowing how to free up mental energy, move faster on what matters, and finally build the kind of business that’s both profitable and sustainable. Key Takeaways: Urgency clears your mental clutter. Most entrepreneurs stay stuck not because they have too much to do—but because they’re delaying decisions and tasks that could have been cleared off their plates days ago. Longevity creates sustainable success. You can’t shortcut mastery. If you’re only chasing results and ignoring the reps it takes to get there, you’ll burn out before you ever break through. Urgency belongs to the fundamentals. Grow your audience. Build your email list. Go live. Follow up. Close the deal. These are the things that deserve your speed and focus every single day. Longevity belongs to the vision. Your 7- or 8-figure goal won’t come from one perfect day—it’ll come from hundreds of consistent days stacked over time. Execution trumps overthinking. If you’re constantly rewriting your to-do list instead of doing the thing, it’s either time to do it, delete it, or delegate it. Resources & Links: Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  
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May 1, 2025 • 52min

1126. How to Cultivate Rich Relationships That Multiply Your Impact, Sales & Business Growth with Selena Soo

What if the most overlooked growth strategy in your business wasn’t another ad campaign, funnel tweak, or team hire – but a relationship? In this week’s episode, I’m joined by longtime friend and powerhouse publicity expert Selena Soo, who just released her brand-new book, Rich Relationships. Selena has built a multi-8-figure business and forged over 400 affiliate and referral partnerships, and in today’s conversation, she’s peeling back the curtain on exactly how she did it. You’ll learn why generosity is the greatest growth accelerator, how to build a trusted inner circle (even if you’re an introvert), and how to get intentional about cultivating meaningful relationships that pay back tenfold—emotionally, spiritually, and financially. Whether you want to grow your audience, expand your impact, or simply feel more connected in a disconnected world, this episode gives you the blueprint. IN THIS EPISODE, YOU’LL LEARN: Why rich relationships are more valuable than 100 casual connections How Selena leveraged strategic generosity to grow her business (and how you can too) The framework of The Six Circles of Connection and how to assess your current network How to proactively support your inner circle without overextending yourself The key difference between trust and relationship—and why one without the other isn’t enough Why you must become the kind of person who attracts the relationships you desire How to use a Generosity Fund to intentionally invest in meaningful partnerships Selena’s process for building 400+ affiliate and referral partnerships—including scripts, systems, and strategic invites Why your team is one of your most overlooked rich relationships The true ROI of giving without expectation (and how it leads to exponential returns) TIMESTAMPS: 2:30 – Selena’s quarter-life crisis that led to her passion for elevating others 6:21 – The Six Circles of Connection framework 11:05 – Showing up generously for Circle 1 & Circle 2 16:00 – The concept of “Relationship Math” and small acts with big impact 22:55 – The Currency of Integrity and why giving returns tenfold 26:15 – Building over 400 affiliate and referral partnerships 33:55 – How to set expectations when collaborating or promoting others 37:00 – Why Selena believes rich relationships outperform every other investment 41:00 – Why team members must be seen as part of your inner circle 45:09 – Selena’s free offer: 4 free chapters + 20+ rich relationship scripts RESOURCES: Get Selena’s free bundle: RichRelationshipsBook.com/KellyRoach Includes: First 4 chapters of Rich Relationships 20+ plug-and-play scripts for referrals, introductions, endorsements, and more Follow Selena on Instagram and LinkedIn Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  
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Apr 28, 2025 • 16min

1125. 5 Smart Ways to Monetize Your Podcast Without Relying on Sponsors For Sales & Business Growth

Ready to maximize the ROI from your podcast… without littering it with ads? In this solo episode of The Kelly Roach Show, Kelly shares 5 proven strategies to help you start, grow, and monetize your podcast more effectively.  Whether you’re just getting started or already have an established show, these actionable tips will show you how to turn your podcast into a profit center without relying on sponsorships. Kelly breaks down the exact methods she uses to generate revenue directly from her podcast while delivering an outstanding experience for her listeners, and how you can do the same. If you want to build deeper trust, create higher conversion rates, and get a bigger return on your content efforts, this episode is a must-listen! Key Takeaways: Mini-Series Launch Strategy: How to build a mini-series leading up to a launch that turns loyal listeners into high-converting buyers. Topic-Based ROI Episodes: Why treating your podcast like a mini-masterclass each month can drive more sales and engagement. Launch-Specific Bonus Episodes: Use targeted bonus episodes during launches to cross-pollinate your podcast and promotions for maximum reach. Mini Commercials That Convert: How to naturally weave product mentions into your content without disrupting the listener experience. Cross-Platform Integration: Why your podcast, social media, and email strategy must work together to amplify impact—and how to do it. Timestamps: 0:31 — Why Kelly doesn’t prioritize sponsorships (and why you shouldn't either) 2:50 — Strategy 1: How mini-series boost conversion during launches 6:03 — Strategy 2: Turning your show into a masterclass with topic-based episodes 8:00 — Strategy 3: Launch-specific episodes to increase urgency and awareness 10:04 — Strategy 4: Crafting mini commercials that naturally drive sales 12:22 — Strategy 5: Interconnecting your podcast, email, and social media for maximum ROI 16:18 — Recap of all five strategies to start implementing now 17:40 — Special Call to Action: Help Kelly grow the show by leaving a review!   Resources: Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  
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Apr 24, 2025 • 30min

1124. From Burnout to Business Growth Breakthrough: Slowing Down to Speed Up with Nikki Sharp

What if slowing down is the secret to breaking into your next level of business growth? In this deeply personal and powerful episode of The Kelly Roach Show, Kelly sits down with internationally known transformational coach, bestselling author, and wellness expert Nikki Sharp for a heartfelt conversation on healing, evolving, and rediscovering purpose through the practice of intentional slowing down. Nikki shares her journey from influencer fame and external success to burnout, reinvention, and soul-aligned living.  Together, Kelly and Nikki unpack the often hidden cost of chasing goals without pause – and the radical clarity that comes from learning to just be. Whether you're in a high-achieving season or sitting in the “what’s next?” space, this episode will help you embrace the discomfort of the unknown and trust the divine timing of your personal and professional evolution. Key Takeaways The power of self-leadership: Why your greatest growth happens when you learn to trust your own wisdom, not just your mentors or strategies. Masculine vs. feminine energy in business: How women can lead in a way that honors their natural rhythms without burnout or disconnection. The courage to pause: Why Nikki stepped away from Instagram, paused her business, and leaned into the unknown to rediscover joy and alignment. Healing in real time: From public success to private struggle, Nikki opens up about walking through divorce, burnout, and deep inner work—and how it's shaping her next chapter. How to find clarity in chaos: Nikki reveals the one question to ask yourself that shifts you out of “What time is it?” into “What is it time for?” Timestamps 0:31 — Nikki’s journey from accidental entrepreneur to bestselling author and wellness coach 4:27 — When success isn’t enough: how external wins masked internal unrest 8:45 — Self-leadership and knowing your “enough” point 10:38 — The slowdown: embracing feminine energy and being over doing 13:36 — Why your best ideas need space to breathe 16:36 — The #1 thing Nikki sees women struggling with in 2024 21:26 — Rewiring the way we pursue purpose, peace, and productivity 25:16 — Highs, lows, and healing: Nikki’s raw insight into her hardest year yet Resources Follow Nikki on Instagram: https://www.instagram.com/nikkisharp/  Learn more at https://www.nikkisharp.com/  Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
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Apr 21, 2025 • 14min

1123. Why You’re Stuck in Business & The 4 Sales Strategies to Reignite Business Growth

You are not doing everything to grow your business.  In this tough-love episode, Kelly Roach delivers a powerful reminder that growth in business requires honesty, ownership, and the courage to challenge our own limiting beliefs.  Whether you're in your first year or your fifteenth in business, this conversation will help you reflect on the hidden narratives holding you back, and what to do about them. Kelly draws from thousands of weekly conversations with entrepreneurs at every level to call out the one phrase that keeps surfacing: “I’m doing everything.”  The truth? Most of us aren’t.  And it’s time to face the habits, excuses, and blind spots that are keeping us from the next breakthrough. This is your invitation to stop telling yourself stories and start shifting into action. Kelly shares the exact mindset shifts and strategies that elite performers are using right now to reactivate momentum in a tough economy. In This Episode, You’ll Learn: Why “I’m doing everything” is the most damaging phrase in entrepreneurship How to identify and eliminate the defense mechanisms keeping you stuck The 4 “R” strategies Kelly uses to unlock hidden revenue: Reactivations Referrals Renewals Reviews How to stop hiding behind comfort and start executing at a higher level Why long-term experience doesn’t guarantee results—and what actually does How to simplify your strategy and scale your results by doing less better The mindset shift every 7- and 8-figure leader must embrace in today’s economy Timestamps: 01:22 – Why even high performers are finding this season challenging 01:56 – The truth about “I’m doing everything” 03:15 – Time in business ≠ mastery 04:25 – Kelly calls herself out on missed opportunities 06:03 – Why growth requires ruthless honesty 08:00 – 4 easy-to-miss revenue drivers every business should be using 09:11 – What a “Power Hour” is and who it’s for 10:04 – Why you must stop justifying your hard work and start shifting strategy 11:01 – Eliminate distractions and say no to what’s not working 12:06 – Why subtraction leads to addition in business Resources: Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  
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Apr 17, 2025 • 26min

1122. Optimizing Entrepreneurs’ Time with God’s Principles for Business Growth with Lissa Figgins

What if you stopped asking “What time is it?” and started asking “What is it time for?” In today’s episode, Kelly sits down with Lissa Figgins – speaker, coach, and host of the Redeem Her Time Podcast – for a powerful conversation on how faith-driven entrepreneurs can align their use of time with God’s principles for exponential growth.  Lissa breaks down the 7 Laws of the Harvest and explains how these Biblical principles aren’t just spiritual truths, they’re strategic frameworks for life and business. You’ll learn why so many leaders are stuck in a cycle of hustle and burnout, and how shifting your perspective from Chronos (man's time) to Kairos (God's time) can transform your productivity, peace, and impact. Lissa also shares how to steward your time in a way that unlocks the hundredfold harvest God has promised – not by doing more, but by doing what matters most. If you’ve been feeling stretched, frustrated, or like your results aren’t matching your effort, this is the mindset and strategy shift you’ve been waiting for. What You’ll Learn in This Episode: Why the 7 Laws of the Harvest apply to both your faith and your business How to stop managing time and start redeeming it The difference between Chronos time and Kairos time—and how this changes everything How faith and patience play a role in reaping a hundredfold harvest Why alignment, intention, and stewardship matter more than working longer hours The one question to ask every day to get back in sync with God’s timeline for your business and life Timestamps: 1:47 – Why so many high-achievers struggle with time, even when they’re successful 4:10 – What it means to redeem time instead of manage it 7:33 – The 7 Laws of the Harvest and how they apply to business 10:48 – Why sowing in faith is critical to reaping a God-sized return 14:20 – Isaac’s story and the power of obedience in uncertain places 19:04 – What a hundredfold harvest actually looks like—and how to prepare for it 21:08 – How our timelines clash with God’s will and what to do instead 23:47 – A game-changing question to ask every day to redeem your time Resources: Listen to Lissa's podcast: Redeem Her Time Podcast Download the free 7 Laws of the Harvest guide: https://redeemhertime.myflodesk.com/gszmruu2xw  Follow Lissa on Instagram: https://www.instagram.com/redeemhertime/  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  
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Apr 14, 2025 • 25min

1121. The Best Sales Strategy in a Recession: Understanding How Market Shifts Impact Business Growth Decisions

If it feels like your sales strategy isn’t working like it used to, you're not imagining it. A lot of business owners are getting stuck after years of doing the same thing over and over again. In this episode, Kelly breaks down why selling in 2025 looks dramatically different – and what you need to do about it. She explains how consumer behavior has shifted back to relationship-driven buying cycles, and why traditional Internet marketing tactics are falling flat in today’s economy. From building your Dream 1,000 to using trust-building offers to lead buyers into your high-ticket programs, Kelly shares the exact strategies her team is using to increase launch conversion rates and decrease ad spend.  If you want your business to grow in a slower economy, this episode gives you the playbook. Key Takeaways: Sales has slowed, but that doesn’t mean you’re doing anything wrong. The entire market is recalibrating. The fast-buying era of Internet marketing is over. People are making slower, more intentional buying decisions, especially at the mid and high ticket levels. Relationship-driven selling is back. What worked offline for decades is what will win online today: top-of-mind awareness, strategic follow-up, and trust. Start building your Dream 1,000. A segmented, documented list of ideal buyers, affiliates, and collaborators that you follow up with every 10 days. Use a low-ticket, trust-building offer. Get your best buyers into a paid experience where they can get a fast win, and start building rapport before your main offer. Raising your prices isn’t a one-size-fits-all fix. Elevating your avatar takes time. Most businesses right now – large and small – are buying slower and more cautiously. Simplify to multiply. Trim expenses, focus on your most profitable team members, and hone the non-AI skills that set your brand apart. Resources: Join The Virtual Business School — Get proven strategies for daily sales, scaling, and team leadership: https://go.virtualbusinessschool.com/joinvbs?am_id=ashlyn2359 Build Your Dream 1,000 — Start your segmented list and implement a 10-day follow-up cycle: https://youtu.be/1vKV8NQWjbY?feature=shared  Create Your Trust-Building Offer — Design a low-ticket experience that attracts and primes your best buyers: https://youtu.be/vLcQ0kk1Z88  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  
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Apr 10, 2025 • 27min

1120. How to Lead Your Team Through Restructuring Without Sacrificing Business Growth or Culture with Jenni Catron

What does it take to lead your team through massive shifts – without losing momentum, morale, or the mission? In this episode, Kelly is joined by leadership expert Jenni Catron, a former executive leader at major brands like Zondervan and Menlo Church, and the founder of The 4Sight Group.  Together, they unpack what it really means to lead with clarity, conviction, and culture when your business is going through change. From restructuring your org chart to reinventing your business model, this conversation gives you the tools to show up as the kind of leader your team needs now.  Jenni shares her proven 4 Dimensions of Leadership framework and offers real-world insight into how high-capacity teams stay aligned and energized – even in the middle of disruption. If you're undergoing massive restructuring or changes in your organization, this episode will help you navigate through this season of business.  Key Takeaways: Leadership isn't optional in disruption. Jenni explains why people don’t just want direction—they want someone to believe in. The 4 Dimensions of Leadership. Learn how to lead with vision, strategy, people, and results to create lasting momentum. Overcommunicate on purpose. Your team needs clarity more than certainty. Reinforce values, vision, and next steps. Don’t hide the hard. Jenni and Kelly both emphasize the importance of acknowledging challenges while pointing to possibility. Create alignment, not agreement. You don’t need full consensus to move forward—but you do need everyone moving in the same direction. Culture is caught, not taught. Your tone, body language, and daily habits reinforce what’s really important during transition. Don’t lead like a manager. You’re not just here to execute tasks—you’re here to cast vision and carry people through uncertainty. Coaching > Coddling. High-performing teams crave clarity and challenge, not comfort. Timestamps: 02:30 – What Jenni sees in top-performing teams during transition 05:40 – The difference between change and disruption 08:10 – Kelly and Jenni on leading through organizational shifts 11:50 – How to reestablish trust and buy-in when everything changes 14:35 – Jenni breaks down the 4 Dimensions of Leadership 17:20 – Overcommunication as a leadership strategy 20:00 – The importance of rhythm, consistency, and modeling 22:45 – How to anchor culture without clinging to the past 25:30 – Why the CEO sets the emotional tone of the team 28:00 – Coaching through uncertainty while keeping expectations high Resources: Learn more about Jenni Catron and The 4Sight Group: https://www.get4sight.com/services  Get Jenni’s book The 4 Dimensions of Extraordinary Leadership: https://www.amazon.com/Four-Dimensions-Extraordinary-Leadership-Strength/dp/1400205700?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.jttTcSppQiFZBIlJf8ndDWszoeKqEl4Pw3H7Ng4gOoTS5Kq398ITrmboJ1YFiv8q.7cuLBshG8m7W4WI2IX0rTPlnRzr69zOxMaJbyWdnlWs&qid=1727906705&sr=8-1&linkCode=sl1&tag=jenncatr-20&linkId=d0bda6310cb520af81bceef26ae5e849&language=en_US&ref_=as_li_ss_tl  The latest sales strategy that’s producing massive business growth for our clients: https://youtu.be/1vKV8NQWjbY?feature=shared  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  
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Apr 7, 2025 • 19min

1119. The Sales Strategies That Tripled Our Launch Conversions in Q1 (Without Spending More on Ads)

If you want to improve your launch performance, convert at higher rates, and spend less on ads – this is the episode you’ve been waiting for.  We are breaking down the two key changes our team made in Q1 that tripled our Live Launch conversion rates. We’re unpacking the exact tweaks that made all the difference – including the surprising experiment that had a 40%+ conversion rate – and why the Dream 1000 strategy is changing how service-based businesses approach daily sales and launch prep in 2025. In This Episode, You’ll Learn: Why even seasoned launchers hit a wall – and what to do about it How co-working sessions can warm your audience and boost buying behavior The psychological barriers buyers are facing in a trust recession—and how to break them What the Dream 1000 strategy is and how it feeds your launches AND daily sales Why your database is more important than your email list How to lower ad spend without sacrificing top-of-funnel growth Timestamps: 0:30 – Why this episode matters if you want better launches & ROI 0:57 – The myth of “set it and forget it” launching 1:47 – What most people do wrong when launch results drop 3:00 – Kelly’s role as a strategist: it’s not about tactics—it’s about what works 4:53 – Does live launch still work in 2025? Here’s the truth 6:56 – Strategy #1: Co-working sessions & a 40%+ conversion rate 8:35 – The power of momentum: why “getting people into action” is everything 10:21 – What made the co-working sessions a game changer 11:32 – Strategy #2: Lower ad spend, shift focus to Dream 1000 12:36 – Why your database is your true list of buyers 13:25 – What AI can’t replace: relationship capital 14:30 – How Dream 1000 became a surprise boost to launch performance Resources: Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172  Become a Virtual Business School Member: https://go.virtualbusinessschool.com/joinvbs?am_id=ashlyn2359  The Live Launch Method Book: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

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