The Kelly Roach Show

In this episode, Kelly breaks down how signature systems can transform your business into a scalable, high-authority brand that increases conversions, clarity, perceived value, and lifetime customer retention. She shares examples of how her own signature systems and key frameworks have evolved into books, programs, agencies, trust-building offers, and multi-seven and eight-figure revenue channels. In this episode, you'll learn: What a signature system actually is - and how they enable scale beyond what you can personally deliver Why buyers are more likely to purchase when they understand the process, and why consumers today want structure and personalization Why having a defined, branded methodology increases conversions - and 11 ways to monetize your signature systems. If you want to increase revenue and lifetime value without creating a ton of new products, this episode is your blueprint. TIMESTAMPS 00:00 – 01:20: Why Kelly created this training and the problem many entrepreneurs face when the market doesn't "get" their offers yet. 03:10 – 05:45: Why signature systems increase sales: the psychology of consumer decision-making and the data behind it. 05:45 – 07:30: How a signature system simplifies your offer so the market understands it faster—leading to higher perceived value and price elasticity. 07:30 – 09:10: Modern buyers want customization + systemization (and a framework gives them both). 09:10 – 11:00: How signature systems differentiate you in a noisy market and elevate brand authority. 11:00 – 13:00: The four phases of defining, naming, visualizing, and structuring your system for delivery and scaling. 13:00 – 15:40: How signature systems help customers self-identify when it's time to move into your next offer. 15:40 – 18:00: The 11 ways to monetize a single signature system, from courses to corporate training to licensing. RESOURCES Purchase the Signature System mini-course replays for just $197 and learn how to turn your offer into a branded framework tah sells itself: https://go.virtualbusinessschool.com/signature Learn more about working with Kelly's team: https://kellyroachinternational.com/ Join Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this powerful episode of The Kelly Roach Show, Kelly is joined by longtime industry leader, bestselling author, and money + nervous system expert Kate Northrup. From early blogging days, to million-dollar digital courses, to her signature wealth transformation programs, Kate has been in the online space since 2009, witnessing firsthand how the industry has evolved through multiple eras and continuing to grow in spite of it. Why? Because she successfuly built the internal safety and capacity required to sustainably hold abundance. In this conversation, Kelly and Kate explore: Why strategy alone can't solve money problems (and what actually does). The nervous system "thermostat" that determines how much wealth, success, joy or opportunity you feel safe receiving. How to expand your capacity for abundance without hustling harder, so you can stay in the game for decades Living and working in a way that honors your family, your energy, and the bigger reason you're here. If you've ever: Reached a goal and immediately felt unsafe, overwhelmed, or stressed… Built success only to see it slip through your fingers… Felt like "more" shouldn't require sacrificing your peace, presence, or health… Or wondered why doing everything "right" doesn't always lead to more abundance… This episode is going to connect dots you didn't know needed connecting. Timestamps 01:10 – Kate's "Eras Tour": From fax machines to million-dollar digital courses 03:00 – The first big $9K affiliate win 04:18 – The evolution into course creation and the breakthrough $20K weekend 09:16 – Knowing and maximizing your zone of genius 10:25 – Why achievements don't create safety or fulfillment 15:00 – Kate's family upbringing and early decisions 18:08 – The mindset trap of "I can't slow down or I'll fall behind" 20:00 – Emotional safety and nervous system capacity 24:57 – The "Money Nervous System Thermostat" explained 30:00 – Strategy fails if the body still feels unsafe 32:00 – Inside Kate's Relax Money framework 38:00 – Using stress, adrenaline and chaos as fuel 40:20 – The connection between internal safety and receiving 41:38 – How to work with Kate Resources: Join the waitlist for Kate's Relaxed Money program starting in May 2026: https://relaxedmoney.com/ Escape the "money in, money out" cycle with The Embodied Wealth Method: https://katenorthrup.com/embodiedwealth/ Check out Kelly and Kate's interview on The Plenty Show, Reinvention and Rebirth: https://katenorthrup.com/podcast/003/ DM Kate the word RESET on Instagram for a free Money Reset audio: https://www.instagram.com/katenorthrup/ Kate's website: https://katenorthrup.com/

Most high-performing women entrepreneurs know that growth doesn't happen in isolation. The right connections, the right environment, and the right guidance can accelerate your business, your leadership, and your personal growth faster than any online course or solo strategy session. In today's episode, Kelly and Sandy break down what it means to truly show up in the right room where faith, family, fun, friendships, and business collide; and how you can leverage Called to Lead 2026 to create lasting relationships, actionable strategies, and real transformation. Called to Lead 2026 is about intentional growth, deeper relationships, and elevated leadership, and today we're sharing all of the details on exactly what to expect and how you can benefit from attending with a general admission ticket, Diamond VIP ticket, or even as a sponsor. You'll learn: Ways to create opportunities for influence, partnerships, and leadership visibility How to maximize your presence before, during, and after the event What it means to be part of a community that prioritizes business, family, faith, and fun Important Links: Grab your in-person or virtual ticket to Called to Lead 2026 In Boca Raton on October 1st, 2026: https://www.sandiglandt.com/called-to-lead Learn about our Called to Lead Sponsorship packages: https://www.sandiglandt.com/sponsors Connect with Sandi Glandt on Instagram: https://www.instagram.com/sandiglandt Connect with Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ Connect with Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Timestamps: 00:00 – 04:30 — Welcome & why showing up in the right room accelerates growth 04:31 – 09:00 — The power of connection: building relationships that drive business and leadership 09:01 – 13:30 — How curated events create opportunities you can't get online 13:31 – 18:00 — Learning from women who've built 7–9 figure businesses while prioritizing faith and family 18:01 – 23:00 — What it means to be a foundational member of Call to Lead 23:01 – 28:30 — How to maximize visibility before, during, and after the event 28:31 – 34:00 — Networking and curated experiences that unlock collaborations and partnerships 34:01 – 39:30 — Optional ways to elevate your impact: panels, breakout sessions, and VIP experiences 39:31 – 44:00 — How the Rally Team amplifies your presence and influence 44:01 – 50:00 — Strategies to ensure you get the most out of your time at the event

Most entrepreneurs unknowingly losetime to complicated tech tools, task switching, and unnecessary complexity. In today's episode, Kelly is breaking down how you can reclaim at least 7 hours of your week each week - and the exact millionaire time management strategies she uses to run multiple companies, be present with her family, deepen her faith practice, and still protect time for health, growth, and creativity. In this episode, you'll learn: Why simplifying your tools is the most profitable decision you can make Kelly's exact time-blocking and calendaring system How to avoid "never-ending to-do list syndrome" This episode will teach you how to create more structure, freedom, and space for the unexpected Timestamps: 01:21 – 03:15 — The shocking truth: entrepreneurs waste up to 7 hours per week 03:16 – 04:50 — Why time-saving tools actually steal your time 04:51 – 07:00 — The opportunity cost of adding more apps, tools, and tech 08:56 – 10:40 — How too many tools create a "Franken-business" 12:51 – 14:40 — Managing six companies + family + fitness without burnout 14:41 – 16:20 — The #1 reason entrepreneurs lose control of their time 16:21 – 17:55 — Reseting your calendar every quarter 17:56 – 19:50 — Why you must plan for the unexpected (the freedom secret) 19:51 – 21:00 — How to eliminate the never-ending to-do list 21:01 – 22:35 — How to keep stress low (even when stakes are high) 23:31 – 24:00 — Final message: take back your time & join the Million Dollar Game Plan LIVE planning intensive Resources: Join the Million Dollar Game Plan LIVE Strategic Planning Intensive happening December 19th (and get your FREE 2026 Unstoppable Planner (included): https://thekellyroach.com/2026planner Can't make the live session? Just grab your planner: https://unstoppableplanner.myshopify.com/products/2026-unstoppable-planner Join Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news Check out the Legacy Leader Mastermind for additional time management and team resources: https://programs.thebusinessadvisory.com/legacy-leaders Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this powerful and soul-stirring conversation, Kelly Roach sits down with bestselling author and thought leadership coach Sara Connell for a raw discussion about what it means to be a true thought leader in today's world; one where most people are unknowingly outsourcing their thinking. Kelly and Sara unpack how to reclaim your mind, restore your creativity, and reconnect with divine intelligence in an era dominated by distractions, nosie, and artificial intelligence. You'll learn how to reprogram your inputs, listen to your divine downloads, and reignite your creativity so that your voice, your work, and your business reflect your truest self and God-given purpose. This episode is a must-listen for entrepreneurs, creators, and leaders who feel burned out, creatively blocked, or disconnected from their original spark. Timestamps: 03:01 – 06:30 — What true thought leadership means in the next era — and why it starts with leading your own thoughts. 06:31 – 10:00 — The collective brainwashing we're all part of — and how to reclaim control over your own mind. 10:01 – 14:00 — How algorithms manipulate what we think, and Kelly's experiment that transformed her feed in 24 hours. 14:01 – 18:30 — Rebuilding creative capacity: silence, nature, and the "gamma walk." 18:31 – 23:00 — Burnout, overstimulation, and how to hear God's voice again. 23:01 – 28:00 — Sara's book The Download: where divine, creative, and artificial intelligence meet. 28:01 – 32:00 — When God feels silent: the spiritual aridity phase and why waiting seasons matter. 32:01 – 35:00 — Living the work: how writing The Download is transforming Sara's life and leadership. 35:01 – 38:00 — How to rekindle creativity through play, joy, and presence — and final takeaways on divine downloads. Resources: Follow Sara Connell on Instagram and send her a DM to join the early interest list for her upcoming book, The Download → @saraconnell Join Kelly's upcoming LIVE Million Dollar Game Plan intensive on December 19th, to learn how to align faith, leadership, and growth to WIN in 2026: https://thekellyroach.com/2026planner Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

*CORRECTION: Strategic Planning Date is December 19th from 10am to 2pm EST _______________________________________________________________________ What separates 8- and 9-figure entrepreneurs from those stuck at 6 or 7 figures? It's not more talent, money, or opportunity; it's mastery of time. In this episode, Kelly breaks down how your relationship with time impacts everything from cash flow to burnout, and how to structure your week for peak performance and freedom. She shares her personal journey — from cocktail waitress to Fortune 500 executive to 8-figure entrepreneur — and the timeless lessons about energy, focus, and execution that made it possible. This episode will teach you how to reclaim every single hour of your day, one time block at a time. Timetamps: 00:00 – 02:00 — Why time mastery separates 6-figure from 8-figure entrepreneurs 02:01 – 05:00 — Kelly's first lesson in time management as a college cocktail waitress 05:01 – 08:30 — Building a business in one hour a day: how Kelly replaced her executive income 08:31 – 11:30 — Why burnout (not cash flow) is the real reason most small businesses fail 11:31 – 14:00 — The "sprint and pause" method: how to use your energy for peak performance 14:01 – 17:30 — Time blocking and theme days: the foundation for freedom and focus 17:31 – 21:00 — The "touch-it-once" rule and the compounding cost of task switching 21:01 – 24:00 — Busy vs. productive: why complexity is the enemy of scale 24:01 – 26:30 — How Kelly uses mastery of time to lead multiple companies — and stay grounded 26:31 – 27:00 — Final thoughts + Million Dollar Game Plan invitation Resources: Get Your 2026 Unstoppable Planner Kelly's strategic planning tool for entrepreneurs (limited quantity available): https://unstoppableplanner.myshopify.com/products/2026-unstoppable-planner Join the Million Dollar Game Plan Strategic Intensive on December 19th (NEW DATE) and Learn Kelly's time-leveraging framework for 2026 (plus, get your FREE planner!) plus, our BLACK FRIDAY Holiday Cash Blitz Bonus: https://thekellyroach.com/2026planner Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this episode of The Kelly Roach Show, Kelly breaks down the corporate principles that online business owners often ignore - and why those gaps cause most small businesses to stay stuck or shut down. Drawing from her years as a Fortune 500 Senior Vice President before becoming an 8-figure CEO, Kelly reveals the six timeless systems every entrepreneur needs to master in order to create longevity, profitability, and peace in your business. 00:00–01:10 — Kelly's corporate background and how Fortune 500 principles shaped her approach to entrepreneurship. 01:10–03:20 — Why skipping foundational business principles leads to burnout and failure in the online world. 03:20–05:15 — The danger of "what's working now" tactics and how to build on timeless systems. 05:15–08:00 — Why reactivating past customers is your fastest path to profit. 08:00–11:15 — Expanding market share with existing customers (the 10X multiplier method). 11:15–14:15 — Tiered customer acquisition strategies 14:15–17:10 — Talent acquisition and top-grading: how corporations maintain excellence. 17:10–21:00 — Why lead generation alone isn't enough. 21:00–24:45 — Metrics and performance tracking: what to measure and why. 24:45–26:30 — The importance of feedback loops and customer quality assurance. Resources: FREEBIE: Grab a Digital Copy of Kelly's best-selling book, Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: https://books.thebusinessadvisory.com/book-opt-in-org Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $97/month, no contract! https://go.virtualbusinessschool.com/joinvbs Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this powerful and deeply spiritual conversation, Kelly Roach sits down with long-time friend and online business leader Julie Solomon to explore the intersection of faith, authenticity, and business messaging. Julie, who is an author, podcast host of Women of Influence, and PR expert turned entrepreneur, shares her evolution from corporate PR to helping women reconnect to their voice, their mission, and their divine calling in the online space. Kelly and Julie dive into what it means to be fully expressed as a woman of faith, why many entrepreneurs lose their fire after years in business, and how to bring God back to the center of your work, leadership, and life. They discuss the dangers of over-automation, how AI and marketing "hacks" can dilute your authentic message, and why the most magnetic business strategy will always be the one aligned with your soul. Timestamps: 3:00 – 7:00 — Julie's journey from PR and corporate life to entrepreneurship and coaching women online. 7:00 – 11:00 — Why messaging and voice matter more than ever in the AI era 11:00 – 15:00 — The three buyer identities and how they shape your message. 15:00 – 18:00 — How women unknowingly commoditize themselves in business 18:00 – 22:00 — Julie's spiritual awakening and bringing faith into her business for the first time. 22:00 – 27:00 — Kelly's faith journey and the moment she decided to make God the center of her brand and leadership. 31:00 – 35:00 — Business as a ministry: How God uses entrepreneurship to disciple others through your work. 35:00 – 38:00 — Rediscovering peace: How a faith-led business transforms your marriage, motherhood, and mindset. 38:00 – 41:00 — Daily spiritual practices for female entrepreneurs: prayer, Bible study, movement, and surrender. 41:00 – 43:00 — Julie's practical tools for helping women refine their message and reclaim their voice. Resources: Check out Julie's podcast, Women of Influence (formerly The Influencer Podcast): https://podcasts.apple.com/us/podcast/woman-of-influence/id1229401800 Follow Julie on Instagram: https://www.instagram.com/julssolomon/ Join Julie's monthly membership program, The Growth Collective for just $1! Inside The Growth Collective, you get: Monthly live coaching from Julie to sharpen your message and content strategy Access to the Content Catalyst custom-built AI tool that help you write content that actually sells. A behind-the-scenes look at how Julie creates content that leads to real revenue And you can try it today, for just $1! Join here: https://juliesolomon.net/kelly

In a candid behind the scenes episode of The Kelly Roach Show, Kelly opens up about what really went down at her first large-scale women's leadership event Call to Lead, an experience designed to bring together ambitious women who want to build empires without sacrificing faith, family, or freedom. Kelly shares the wins, the challenges, and the powerful lessons that came from pulling off a large-scale event for female entrepreneurs (plus what she and her co-host, Sandi Glandt, are doing differently for Called to Lead 2026 to make it even more impactful). From VIP mishaps to game-changing breakthroughs in sponsorship strategy, you'll walk away with actionable insights for planning profitable live events that leave a lasting impression. Timestamps: 1:15 – 3:30 — The mission behind Called to Lead: community, collaboration, and leading with faith and family. 3:30 – 6:00 — From ambitious vision turned to chaos (and what Kelly learned about venue selection and structure) 6:00 – 8:00 — The hard truth about managing vendors and staffing 8:00 – 10:30 — Why ambition can look like chaos (and how to balance big vision with organization). 10:30 – 13:00 — What worked, what didn't, and what's changing for 2026. 13:00 – 15:00 — The evolution of next year's event: structured speaking, a new "post-party," and the shift toward more intentional connection. 15:00 – 17:30 — The biggest learnings from feedback: why "cool venues" don't always translate to great experiences. 17:30 – 19:30 — The business strategy behind Called to Lead 19:30 – 21:00 — Building community before the event: how Kelly plans to grow the Called to Lead movement year-round. 21:00 – 22:00 — Final takeaways and early access details for Called to Lead 2026. Resources: Grab your ticket for Called to Lead 2026: October 1st, 2026: https://www.sandiglandt.com/called-to-lead Connect with Sandi Glandt: https://www.instagram.com/sandiglandt/ Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint

Cynthia Garcia, an inspiring entrepreneur and founder of Rewritten Skincare, shares her transformative journey from childhood poverty and health struggles to creating multimillion-dollar certification programs. She discusses the turning point after childbirth that reshaped her business model and highlights the importance of overcoming scarcity mindset and imposter syndrome. Cynthia emphasizes that it's never too late to reinvent yourself, especially for women over 40, and she passionately advocates for challenging cultural narratives about aging through her new skincare brand.