The Kelly Roach Show

A deep dive into why brand identity matters more than strategy when scaling. Why movements beat transactions and how to turn one-time buyers into lifelong supporters. How to craft belonging with clear values, shared language, and a compelling future. A call to revive stewardship in service businesses and to amplify human conviction as AI commoditizes information.

What if one focused hour a day could dramatically shorten your sales cycle, increase top-of-mind awareness, and help your entire team generate revenue without burning you out? In this episode, Kelly breaks down the Miracle Hour, a timeless daily sales system she designed to help entrepreneurs acquire customers faster, create consistency, and monetize their teams more effectively. Whether you sell high-ticket offers, run a local business, or lead a multi-department organization, the Miracle Hour can be adapted to fit your goals, your industry, and your growth stage. Kelly walks through real world applications of the Miracle Hour across industries: from car dealerships and dental offices to corporate sales training companies and authors preparing for a book launch, showing why this system works in any economy and on any platform. You'll learn how consistent daily inputs can compress what used to be year-long sales cycles into days, how to organize your Dream 1000 for maximum efficiency, and how to plug your team into a revenue-generating system that gives you back time, freedom, and focus. Plus, Kelly shares an exciting announcement about the upcoming Miracle Hour audiobook, book, and docuseries, and how you can get early access for free. Timestamps: 0:00 – 0:46 Why the Miracle Hour compresses long sales cycles into days 0:46 – 1:28 What the Miracle Hour really is (and why it creates efficiency and freedom) 1:28 – 2:04 Why the Miracle Hour works in any economy, industry, or offer type 2:04 – 4:30 Real-world example: How a car dealership can use the Miracle Hour to drive repeat and referral sales 4:30 – 5:57 Applying the Miracle Hour in corporate and B2B sales environments 5:57 – 7:22 Why the Miracle Hour is platform-agnostic (and how it worked before social media) 7:22 – 8:13 Using the Miracle Hour to land a book deal, PR, and promotional partnerships 8:13 – 9:09 Local business example: Leveraging the Miracle Hour for reviews and referrals 9:09 – 10:18 How frequency and consistency collapse your sales timeline 10:18 – 11:24 Using the Miracle Hour to sell high-ticket offers directly to market 11:24 – 12:29 Announcement: Early access to the Miracle Hour audiobook 12:29 – 13:31 Why the Miracle Hour is the key to monetizing your team 13:31 – 14:29 How CEOs use the Miracle Hour to reclaim time and step into their zone of genius Resources Learn the complete Miracle Hour system For FREE: https://accelerator.virtualbusinessschool.com/mhsocial Get access to our complete daily sales system for generating predictable revenue online inside the Virtual Business School: https://www.virtualbusinessschool.com/ Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

Natasha Willis, co-founder of School of Bots and ManyChat expert who’s helped drive $97M+ in growth, breaks down what’s actually working on Instagram in 2026. She explains DM funnels and simple ManyChat tweaks. Short CTAs, new-follower automations, content testing with trial reels, and how organic and paid should pair are all covered in quick, action-focused segments.

Inconsistency is one of the fastest ways to lose trust, credibility, and high-level opportunities. In this episode of The Kelly Roach Show, Kelly breaks down how chronic overcommitment shows up in subtle but damaging ways - from "posting and ghosting" online to constantly moving meetings, showing up stressed, or being hot and cold in relationships. These behaviors quietly signal disorganization, lack of boundaries, and unpredictability: all things that cause clients, collaborators, and partners to hesitate before investing their time, money, or reputation with you. Kelly walks you through the five biggest signs you're overcommitted, why high performers often mistake busyness for excellence, and how raising your personal standards around time, energy, and boundaries will directly elevate the quality of clients, relationships, and opportunities you attract in 2026. In this episode, you'll learn: The subtle behaviors that make people lose confidence in your leadership How "posting and ghosting" damages your brand more than you think Why energy management matters more than time management How raising your standards attracts higher-level clients and collaborators Timestamps: 01:06 – 02:30 — How inconsistency makes people lose confidence in you 04:11 – 06:05 — Why "posting and ghosting" repels buyers 07:56 – 09:40 — The cost of showing up stressed and energetically scattered 09:41 – 11:05 — Why moving meetings erodes respect instantly 11:06 – 12:45 — Overcommitment as a symptom of deeper issues 12:46 – 14:00 — Training for business like an athlete (recovery time) 14:01 – 15:00 — Raising your standards to attract better opportunities in 2026 Resources: Learn our complete daily sales system for generating predictable revenue online inside the Virtual Business School: https://www.virtualbusinessschool.com/ Subscribe to my Substack, The Sacred Art of Selling, and get the behind-the-scenes breakdown on monetization, book proposals, and brand expansion when you become a FOUNDING member: https://kellyroachofficial.substack.com/ Join us on October 1st in Boca Raton, Florida for the Call to Lead Movement and connect with hundreds of high-caliber female leaders: https://www.sandiglandt.com/called-to-lead Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

This discussion unveils eight game-changing shifts that transformed a business landscape. Discover how a sponsor-led event strategy replaced traditional venues, making experiences more profitable. Learn about narrowing focus to serve $1M+ companies and pursuing a traditional book deal for global reach. The approach to sales evolves with a focus on daily transactions instead of big launches, while faith work becomes accessible. These insights offer valuable lessons on adaptability for anyone aiming to rethink their business model.

Discover the sales strategies reshaping 2026! Learn why longer live streams and live-only bonuses dramatically boost conversions. Uncover the power of signature systems and how a streamlined one-page framework can enhance your sales approach. Get insights on effective text message selling and the profitability of single-day paid intensives. Kelly highlights the six sales trends to embrace for predictable revenue in a fast-paced market, ensuring you're ahead in adapting to buyer behavior!

Most entrepreneurs believe that if they just work harder, push longer, and sacrifice more, success will finally bring peace, happiness, and fulfillment. But what if tying your happiness to your business success is the very thing preventing your business from growing? In today's episode of The Kelly Roach Show, Kelly breaks down the 3 B's that quietly derail entrepreneurs who emotionally attach their worth and happiness to business performance, and why learning to separate the two is essential for long term growth, health, and leadership. Drawing from over a decade of building multiple companies and leading through every season of business, Kelly explains why businesses naturally experience cycles of winter, spring, summer, and fall, and how your ability to remain mentally and emotionally steady determines whether you scale or stall. This episode is a powerful reminder that your worth is not measured by revenue, and that becoming a resilient, four-season CEO is the key to building a sustainable business and a meaningful life. In this episode, you'll learn: Why businesses naturally fluctuate (and why that's completely normal) Why being happy outside of business makes you a stronger CEO How to build the mental and emotional strength required to lead through every season TIMESTAMPS: 03:01 – 04:45 — The reality of business seasons (winter, spring, summer, fall) 04:46 – 06:30 — Why tying happiness to performance keeps you unhappy most of the time 06:31 – 08:10 — How stress, panic, and overwhelm shut down decision-making 08:11 – 09:40 — The first B: Burnout (and why it really ends businesses) 09:41 – 11:10 — The second B: Bad decisions driven by fear and scarcity 11:11 – 12:40 — The third B: Bigger life problems that spill into health and relationships 12:41 – 14:00 — Becoming a four-season CEO and separating worth from results RESOURCES For more faith leadership content, subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/ Called to Lead: The Premier Women's Leadership Event happening in South Florida on October 1st, 2026: https://www.sandiglandt.com/called-to-lead Subscribe to Kelly's weekly newsletter for tips and strategies delivered straight to your inbox: https://kellyroachinternational.kit.com/news Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

Substack has quickly become one of the most talked-about platforms in our community, and for good reason. In this episode, I'm breaking down exactly why I'm going all in on Substack in 2026, how we're monetizing it inside our business, and how it fits into a long-term strategy for freedom, thought leadership, and scalable income, all without ads, sales calls, or constant live content. You'll learn: How we're using archived thought leadership to build a paid ecosystem Why Substack is one of the most powerful tools for authors, deep thinkers, and established leaders The exact tier structure we're using (free, paid, founding member) and why How Substack supports book launches, passive income, and audience ownership in ways other platforms don't If you're a CEO, author, or thought leader looking to get paid for your ideas, build a high-intent audience, and reduce dependency on algorithms, this episode will give you the clarity you need to decide if Substack belongs in your 2026 strategy. And, Ii you missed Part 1, be sure to listen to that episode first: https://podcasts.apple.com/us/podcast/1098-why-im-betting-on-substack-for-the-future/id1052353755?i=1000741820357 TIMESTAMPS: 02:30 – 05:30: What Substack actually is 08:30 – 11:30: How we're using archived content to build a monetized ecosystem without creating new content 14:30 – 17:30: Our tier structure explained: free, paid, and founding members 17:30 – 20:30: Why in-app purchases and Apple Pay are game-changers for conversion and consumer behavior 20:30 – 23:30: Owning your audience: why Substack + books is the future: owning your audience 23:30 – 26:00: How Substack fits into a long-term ecosystem: book sales, email, trust-building offers, and passive income Resources & Links Subscribe to The Sacred Art of Selling on Substack: Free, Paid, and Founding Member tiers available {founding member subscriptions must be done through web browser or mobile browser and are not currently supported on the Substack app}: https://kellyroachofficial.substack.com/ Join The Sacred Art of Selling book waitlist: https://thekellyroach.com/bts Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this powerful conversation, Kelly sits down with leadership teacher and author John Wang, author of Big Asian Energy, to unpack why so many successful leaders feel exhausted, disconnected, and stuck despite "doing everything right." John shares his deeply personal journey from achievement-driven success to near-collapse, and the inner leadership shift that changed how he builds businesses, leads people, and teaches others to do the same. This episode is for CEOs, founders, and business owners who know they've outgrown an old identity but feel uncertain about what's next. Together, Kelly and John explore how authentic leadership, embodied presence, and aligned decision-making are becoming the defining advantages for leaders in 2026 and beyond. TIMESTAMPS: 02:11 – 04:45 What Big Asian Energy is really about (and why this message actually applies to EVERY leader) 04:46 – 07:30 Achievement culture, "shoulds," and the hidden cost of self-abandonment 07:31 – 10:05 The moment everything broke: burnout, internal bleeding, and the body's warning signs 10:06 – 12:40 The real cause of burnout 12:41 – 14:55 Comparison, people-pleasing, and the "Frankenstein identity" many leaders build 14:56 – 17:10 The turning point: discovering purpose and leading from a single guiding word 17:11 – 19:30 Why leadership doesn't have to look loud, aggressive, or performative 19:31 – 21:35 The seven self-sabotage patterns leaders don't realize they're operating from 21:36 – 23:40 "There are no business relationships. Only relationships" (and why this matters) 23:41 – 25:20 Sitting in the puddle: how presence builds trust faster than problem-solving 25:21 – 27:10 How embodied leadership creates calmer teams, stronger cultures, and better results RESOURCES: Get the Book Big Asian Energy: The UnapolageticGuide for Breaking Barriers to Leadership and Success by John Wang: https://a.co/d/fMNpdPE Connect with John Wang on Instagram: @johnwangofficial Website: https://bigasianenergy.com Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In today's episode of The Kelly Roach Show, Kelly breaks down the six core offer layers and go-to-market strategies she's used across her business portfolio, sharing the good, the bad, and the ugly of each. From selling my time one-to-one, to physical products, to network models, digital products, coaching and consulting, community, and memberships, she walks through what worked, what didn't, and how her perspective has evolved heading into 2026. You'll hear: Why some "popular" business models are massively overrated Which models quietly outperform everything else long-term What she's doubling down on (and what she's officially done with) How to choose offers based on where the market is going, not where it's been If you're a business owner evaluating your offers, planning your next evolution, or questioning whether your current model can scale sustainably into the future, this episode will help you think more clearly, strategically, and honestly about what comes next. Timestamps 01:11 – 06:10: One-to-One Consulting 06:11 – 10:20: Physical Products 10:21 – 14:55: Network & Decentralized Community Models 14:56 – 17:45: Digital Products 17:46 – 20:20: Coaching & Consulting done right 20:21 – 22:50: Memberships 22:51 – 24:00: Final Rankings for 2026 + Brand Power Strategy Resources: Join The Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs Learn more about our CEO Consulting: https://programs.thebusinessadvisory.com/consulting Legacy Leaders Mastermind: https://join.thebusinessadvisory.com/join Join our Called To Lead evenet happening October 1st, 2026 in Boca Raton: https://www.sandiglandt.com/called-to-lead Grab your FREE copy of Kelly's Bestselling Book, Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: https://books.thebusinessadvisory.com/book-opt-in-org Subscribe on Substack to learn more about how we're leveraging the platform for brand growth and monetization: https://kellyroachofficial.substack.com/. Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/