The Kelly Roach Show

In this episode of The Kelly Roach Show, Kelly challenges you to think about what “muscles” you’re building in your business and life, and which ones you’re allowing to atrophy. Kelly shares personal stories that highlight how habits form by either default or design, and why intentionality is key if you want to build the life, business, and relationships you truly desire. You’ll learn how to identify which areas of your life need investment, which ones may need to be intentionally let go, and which skills and resources you should start building now for the future you want to create. Timestamps. 3:11 – 6:00 The concept of “muscle building” in business, relationships, and life. 6:01 – 7:45 Recognizing what’s atrophying by default versus by design. 7:46 – 9:45 Kelly’s return to dance after letting it go extinct for years. 9:46 – 11:50 Future-facing preparation: skills, tools, and mindsets you’ll need in your back pocket. Resources:  Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054    Grab your early bird ticket to Called to Lead (October 2026): https://www.sandiglandt.com/called-to-lead   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/             Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    

In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the bold event innovations her team tested this year, and the strategies they’re doubling down on for the future. From intimate mastermind retreats for multi-million-dollar CEOs to large-scale networking events designed to build community, Kelly shares exactly what worked, what didn’t, and how you can apply these lessons to your own events. You’ll learn 7 proven ways to elevate your event strategy, from pre-event networking to post-event asset sharing, and discover how to turn one-day experiences into year-round movements that grow your brand, strengthen your community, and maximize ROI. 10:00: Event innovations that worked: pre-event networking party, live podcasting stations, sponsor activations, headshots, and real-time content creation. 12:00: The 7 key innovations Kelly’s team is doubling down on (pre-event networking, directories, post-event asset sharing, sponsor ROI training, post-event networking, pre-selling tickets, and year-round community building). 16:00: Why community-building is non-negotiable in the AI era and how events become movements, not moments. 19:00: Upcoming events you can attend Resources: Grab your early bird ticket to Called to Lead (October 2026): https://www.sandiglandt.com/called-to-lead  Learn more about our Legay Leaders Mastermind for $2M+ CEOs: https://programs.thebusinessadvisory.com/legacy-leaders  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    .

So many entrepreneurs hit a point where the business they built for freedom begins to feel more like a burden than anything else. In this episode of The Kelly Roach Show, Kelly shares how to identify and break through the hidden bottlenecks keeping your company heavy, hard, and slow. Instead of chasing external fixes, Kelly reveals why INTERNAL reinvention is the true path to sustainable growth and freedom. This episode is all about how to simplify your systems, strip your business down to essentials, and stop tolerating the things holding you back so you can move with speed, agility, and clarity. Timestamps: 2:30 – The cumulative effect of years of layering systems, policies, and infrastructure that create bottlenecks. 4:45 – The #1 natural advantage of entrepreneurs: agility and speed. 6:15 – How bottlenecks kill momentum and why reinvention must start from the inside out. 8:20 – An exercise you can follow 10:30 – Why hustling works when building to $1M but not when you're growing from $2.5M to $10M. 12:15 – Cutting expenses, offers, systems, and staff down to essentials. Resources Download Kelly's FREE Reinvention Playbook: https://thekellyroach.com/reinvention Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054    Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/           Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/  

In this episode of The Kelly Roach Show, Kelly shares the key mindset and leadership shifts she made coming into the year that set her and her businesses up for success. From preparing for market contraction, to pacing with speed of change, to making tough team calls, Kelly walks through the exact adjustments that freed her as a leader and positioned her companies for explosive growth.  If you’ve been feeling weighed down by your team, slowed by your systems, or uncertain about how to lead into the next cycle—this episode will give you both clarity and courage. Timestamps 0:45 – 2:15 — Why September/Q1 planning determines next-year results 2:15 – 4:00 — Market outlook (contraction) & why expectation → preparation → execution 4:00 – 6:00 — Mindset shift: stop slowing down for people who can’t pace with you 6:00 – 8:00 — The “no-rehire” decision and why Kelly implemented it this year 8:00 – 10:00 — Pruning layers: moving market-facing, regaining creativity and bandwidth 12:00 – 14:00 — How to build/keep high-performance teams   Resources Mentioned Download The Reinvention Playbook (free guide) →  https://thekellyroach.com/reinvention  Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold    Grab Bigger Than You: The Entrepreneur’s Guide to Building an Unstoppable Dream Team (The Audiobook) → https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?srsltid=AfmBOopsIwU82GAjvrXC3fO92kjWEE_pY99UFZSjuEDRi_cVCyodZ_zs  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/             Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/        Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/   

If you’re struggling to sell high-ticket directly, it’s because the fastest path isn’t going direct-to-market anymore - it’s bringing people in with trust-building offers and then building an upsell machine to move them into high-ticket programs. In this episode, Kelly shares the 3 strategies that are producing sales every day for her companies and clients - without heavy outbound sales teams, unpredictable launches, or relying solely on cold leads. You’ll learn: Why trust-building offers actually make it easier to sell high-ticket. How to turn your newsletter + email list into your #1 salesperson. Why shortened, lighter live launches & masterclasses are outperforming long, heavy launches. How to use social media and one-word marketing to generate daily sales. Timestamps 1:21 – 3:15 Eliminating the need for big sales teams and outbound calls. 3:16 – 5:50 The friction of selling direct-to-market high-ticket in today’s trust recession. 5:51 – 8:45 Why trust builders don’t cannibalize high-ticket sales.  8:46 – 10:30 Kelly’s 2026 plan 12:56 – 16:40 Why newsletters + email deliverability are now crucial for sales. 16:41 – 19:20 How Kelly saved $100K/month by shifting from external sales to internal trust-building sales. 19:21 – 22:15 The new LIGHT launch model Resources: Listen to Episode 1167 of The Kelly Roach Show: Using Feedback Loops to Create Instant Offers that SELL! https://podcasts.apple.com/us/podcast/1167-using-feedback-loops-to-create-instant-offers/id1052353755?i=1000726197198 Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead   Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054   Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold    Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            Follow Kelly on Facebook:  https://www.facebook.com/kelly.roach.520/        Connect with Kelly on LinkedIn:  https://www.linkedin.com/in/kellyroachint/       

In today’s episode of The Kelly Roach Show, Kelly digs into one of the biggest traps entrepreneurs are falling into right now: overthinking. With rapid market changes, even seasoned CEOs are second-guessing themselves.  Kelly breaks down how to stop overthinking, start trusting yourself again, and rebuild confidence through action. Because confidence doesn’t come before action—it comes from action. Timestamps 0:06 – Why even successful entrepreneurs lose confidence 0:20 – Action > evidence > confidence: the unshakable formula for growth 1:30 – Why confidence disappears when certainty does 3:00 – Lessons from advertising: why you can’t predict outcomes before testing 4:00 – Confidence isn’t knowing the answer; it’s committing to iterate until you win 5:30 – How shifting markets have shaken entrepreneurs’ belief in themselves 6:20 – Leadership in uncertainty: staying in integrity while building confidence 7:30 – Overthinking is costing you thousands (or millions) 8:45 – How entrepreneurs abdicate their power by seeking validation elsewhere 9:50 – Build confidence by acting without all the answers 10:15 – Challenge: identify where you’re treading water 11:30 – The difference between winners and losers in uncertain market Resources:  Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead  Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/       Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/      

One of the most overlooked growth strategies in today’s market is hiding in plain sight: your existing clients. In this episode of The Kelly Roach Show, Kelly shares how to leverage an “Inner Circle" client partnership strategy to double, triple, or even quadruple your growth without adding more complexity to your business. You’ll learn how to transform your happiest clients into your biggest growth engine by creating exclusive partnership opportunities that drive referrals, deepen relationships, and expand your reach. Whether you run a membership, coaching program, or consulting practice, this episode will show you how to make your client base your #1 asset for scale. Timestamps:  1:00 – Why your existing members are your #1 growth engine. 3:00 – Affiliate marketing vs. referral marketing vs. the Inner Circle strategy. 4:20 – What the Inner Circle Client Partner strategy is and why it works. 5:45 – How to motivate referrals 8:30 – Tools and tracking: how to make it simple 9:50 – One-to-one sales vs. one-to-many collaborations. 11:00 – Why repeated exposure to the same audience beats “drive-by” marketing. 12:30 – How just one client can double your business. 15:00 –  Where toconnect with high-caliber collaboration partners in person. Resources: Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead  Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/      

The fastest path to sales doesn’t always require launches, campaigns, or sales pages. In fact, your biggest growth lever may be hiding in plain sight: feedback loops. In this episode of The Kelly Roach Show, Kelly shares how to create simple yet powerful feedback loops with your clients, team, prospects, and market so you can turn insights into instant offers that sell right away. From monetizing event sponsorships to closing gaps in your daily sales system, this episode will show you how to leverage real-time feedback to increase conversions, grow revenue, and futureproof your business. You’ll learn: How to use objections as fuel for instant offers Real-world examples of feedback loops leading to 5-figure sales in just 24 hours The four key sources of feedback you should be tapping into every day Whether you’re scaling to six, seven, or eight figures, this framework will help you simplify, speed up results, and sell with more ease. Timestamps: 2:33 — The four layers of feedback 2:34 – 3:42 — How to align with the market zeitgeist for instant conversions 5:17 – 6:30 — Trust-building offers and the role of feedback in acquisition 6:31 – 10:19 — Case study: turning sponsor objections into $10K+ in 24 hours 10:20 – 13:39 — How to flip objections into proactive marketing and sales tools 13:40 – 16:07 — Building systems to capture and act on feedback instantly 16:08 – 18:04 — Real-time team example: solving an offer gap  18:05 – 19:20 — How rapid execution + feedback loops fuel visionary leadership Resources: Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead  Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/       Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/      

The past few years have brought massive change, disruption, and transformation in both life and business. Many entrepreneurs are standing at a crossroads, asking: what is the right path for me in this next era? In this episode of The Kelly Roach Show, Kelly shares insights from a Legacy Leaders mastermind conversation about making aligned business decisions rooted in discernment, not comparison. She unpacks how to balance ambition with peace, prune and simplify when necessary, and lean into God’s guidance as the ultimate compass for your entrepreneurial journey. You’ll learn why bigger isn’t always better, how to create the right conditions for success in this season, and why giving yourself permission to evolve may be the most important strategy of all. Timestamps 0:04 – The importance of discerning the right path for your next era 2:24 – The danger of “me too” marketing and how brands self-commoditize 3:38 – Stick to one business or pursue multiple paths? 5:54 – Why focusing deeply on one business may not be “settling” but strength 7:40 – Discerning between ambition, culture, and God’s calling 11:10 – Bigger isn’t always better: why small can be powerful and purposeful 20:40 – Kelly’s own focus for 2026 and the importance of pruning 22:28 – Creating the conditions for success in your current season 25:21 – Invitation to the Legacy Leaders mastermind event in Miami Resources: Grab a copy of Conviction Marketing: Your Guide to Influence, Authority and Market Leadership Online: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK  Grab a copy of Discerning the Voice of God by Priscilla Shirer: https://www.amazon.com/Discerning-Voice-God-Revised-Recognize/dp/1462774040  Legacy Leaders Mastermind: High-level strategic mentorship and community for $1M+ entrepreneurs: https://programs.thebusinessadvisory.com/legacy-leaders Legacy Leaders Miami Mastermind Event (Sept 26–27): Two-day in-person strategy and networking intensive at Miami Ironside: https://events.thebusinessadvisory.com/eventrsvp-4871 

For years, memberships were considered a “downsell” - a place to stash people who couldn’t afford your high ticket offer. But in today’s market, simplicity, low risk, convenience, and trust are what drive most buying decisions, especially when people are brand new to your brand and ecosystem: which is why this new million-dollar membership model is exploding. In this episode of The Kelly Roach Show, Kelly breaks down exactly how to craft a powerful trust-building offer that actually accelerates high-ticket sales. You’ll learn how to design a membership that gets quick wins in 30 days, nurtures your best buyers, and fuels multiple revenue streams across your business. You’ll discover: Why passive membership models aren't effective The 3 essential elements of designing a membership for premium clients How to engineer a quick win within 30 days to build trust and move members into your upsell machine Timestamps 1:17 – The rise of subscription growth and why memberships are exploding 2:44 – Dream 1000 + Miracle Hour: the foundation of the new model 3:44 – Why “downsell” style memberships are failing today 5:08 – Why memberships make sense as a first step for your high-ticket buyer 7:00 – How to design your membership for a 30-day quick win 11:19 – Core differentiators of a highly effective and profitable membership 13:25 – Turning your membership into a million-dollar business (and beyond) Resources: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054    Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/           Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/