The Kelly Roach Show

In this episode of The Kelly Roach Show, Kelly welcomes back longtime client, friend, and powerhouse entrepreneur Julie Ciardi. Together, they dive into the Trust-Building Offer model and how it’s transforming the online business landscape. Julie shares her journey from IBM VP to online entrepreneur, the struggles she faced before finding success with live launching, and how the new trust-building model has skyrocketed her results while giving her more freedom than ever. If you’ve been feeling stuck with old strategies that no longer work, or you’re ready to discover a model that scales sustainably without sacrificing integrity, fulfillment, or freedom, this conversation is a must-listen. You'll learn: How Julie went from leaving a 20-year corporate career to creating a $1.4M business in 18 months Why so many entrepreneurs build businesses they don’t actually love—and how to avoid it The game-changing impact of the Trust-Building Offer and how it complements live launching How to create offers that consistently sell while giving your clients transformational results Why the online business world is entering a new era—and what you need to do to adapt Timestamps 0:00 – 4:25 | Kelly introduces Julie and their history working together 4:26 – 11:20 | Julie’s leap from IBM VP to entrepreneur, and the struggles that almost cost her marriage and dream 11:21 – 18:45 | The breakthrough: how live launching led to $1.4M in 18 months 18:46 – 28:00 | Why timeless business principles matter more than ever in today’s market 28:01 – 36:40 | The rise of the Trust-Building Offer—why it works and how Julie implemented it 36:41 – 47:50 | Human Design, finding your voice, and building a business aligned to your strengths 47:51 – 59:00 | The new era of online business: from saturated funnels to building trust and community 59:01 – 1:10:00 | Julie’s success with her membership, how upsells are happening naturally, and why this creates freedom 1:10:01 – 1:18:30 | The economic reality most gurus aren’t addressing—and the massive pent-up demand waiting in your audience 1:18:31 – end | Kelly and Julie’s final thoughts on embracing the transition and thriving in this new business model Resources: Learn about Julie’s work: https://julieciardi.com  Follow Julie on Social: https://www.instagram.com/julieciardi/  Download the FREE Guide to creating Trust Building Offers that sell:  https://kellyroachinternational.kit.com/tbo       Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/          Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/       Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

In this episode of The Kelly Roach Show, Kelly shares the timeless strategy that has fueled her growth to multiple 7 and 8-figure businesses: filling the gap in your market. She breaks down how to identify what your audience needs most, how to build offers around those needs, and why becoming obsessed with solving client problems better than anyone else is the key to category leadership. This episode walks you through how to: Increase daily sales through trust-building offers, accelerator offers, and upsell systems that work in unison (without extra ad spend or massive launches) Avoid the trap of customer churn and instead increase lifetime value Quickly test new offers without over-investing in time, money, or resources Whether you’re just starting out or scaling to 8-figures, this episode will show you how to turn unmet needs into revenue opportunities and growth momentum. Timestamps 1:30 – Identifying the gap in your market 5:15 – Creating trust-building, accelerator offers, and upsell machines 7:40 – Lifetime customer value and the danger of high churn 9:55 – How to uncover unmet needs: conversations, questions, and market listening 11:45 – The importance of fast, imperfect testing for new offers 14:20 – Real examples of accelerator and trust-building offers working now Resources: Download the FREE Guide to creating Trust Building Offers that sell:  https://kellyroachinternational.kit.com/tbo      If you liked this episode, you'll love these too: The Rise of the Trust Building Offer: https://podcasts.apple.com/us/podcast/1151-the-rise-of-the-trust-building-offer-why/id1052353755?i=1000717655905  The 3-Part Framework for Building an Upsell Machine: https://podcasts.apple.com/us/podcast/1157-the-3-part-framework-for-building-an-upsell-machine/id1052353755?i=1000721025756  How to Maximize Revenue without Adding More Clients: https://podcasts.apple.com/us/podcast/1154-how-to-maximize-revenue-without-adding-more-clients/id1052353755?i=1000719476708  Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/         Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/   

What does it really take to scale toward $100 million while staying aligned with your values, vision, and calling? In this candid episode of The Kelly Roach Show, Kelly pulls back the curtain on the real journey to her $100M goal: the messy pivots, crushed dreams, and the moments of divine direction that shaped her path forward. You’ll hear how she went from running six companies at once with no clear “one thing” to identifying thecornerstone of her next era of growth. She shares why she walked away from the idea of scaling her high-ticket coaching model to $100M, faith-led decision-making and why she’s embracing a decade-long vision instead of chasing big, immediate results.  If you’ve ever wrestled with long-term strategy, business model decisions, or trusting the process in uncertain times, this episode is for you.  What You’ll Learn: The difference between growth and scale - and why both matter Why Kelly walked away from scaling her high-ticket model beyond 8 figures The next steps toward building her second 8-figure company Timestamps: 3:00 – Why Kelly decided not to scale her high-ticket coaching model to $100M 7:40 – The staffing realities of scaling to 9 figures 9:00 – Killing a dream and building six companies 11:40 – God’s directive to keep Virtual Business School going 13:00 – The market shift that positioned VBS for massive growth 15:10 – Putting VBS at the helm of the business portfolio 16:16 – Boutique consulting plans for The Business Advisory 18:18 – Slowing down after 8 figures 21:14 – Shifting from self-reliance to partnering with God RESOURCES: Subscribe to the newsletter: https://thekellyroach.com/kairosnewsletterorganic  Join Kelly's Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs    Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755    Download the FREE Guide to creating Trust Building Offers that sell:  https://kellyroachinternational.kit.com/tbo     Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/        Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/     Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/  

Feeling overwhelmed by the latest AI trends? Discover why timeless business strategies often lead to more consistent success. Learn how the pressure to stay ahead can hinder growth and why trusting your intuition is crucial. Delve into the disparity between AI hype and reality, and find out why many early tools are fading fast. Kelly shares practical tips to help your brand stand out without burnout, ensuring you focus on what truly drives growth in a constantly evolving landscape.

In this episode of The Kelly Roach Show, Kelly breaks down the exact framework she and her clients are using to scale faster and easier than ever — even in today’s challenging market. ou’ll learn the 3 strategic levers to grow your business without always needing new customers, and how to implement the front-end trust builder, mid-tier accelerator, and back-end upsell machine into your ecosystem for predictable, profitable growth. Timestamps: 1:06: What an upsell machine actually is – and how established companies use this structure 2:23: The 3 ways to grow a business: new acquisition, increased spend, and bundling 3:58: The biggest breakthrough since the Live Launch® 4:54: The power of accelerator offers: low-ticket, easy yes, fast results, instant cash 7:56: The 4 phases of a back-end upsell machine and how to concierge clients through your offer ladder 10:08: The exact front, middle, and back-end strategy our most successful clients are using now 12:59: Shifting from one-dimensional growth to five-dimensional profit scalability Resources: Free Training: How to Design & Implement a Trust-Building Offer to make daily sales: https://youtu.be/NdL9CYkvYbY  Join Kelly's Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs  Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755  Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/      Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/   Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/   

If you feel stuck in your business, constantly reinventing yourself or your offers and still not gaining traction, this episode is for you. Kelly breaks down the critical distinction between iterating and pivoting — and why knowing the difference could be the key to collapsing time and multiplying your results in today’s market. You’ll learn: Why most entrepreneurs are unknowingly sabotaging their growth How to simplify your focus and amplify your results Why consistency + frequency is the real formula for scale TIMESTAMPS: 2:30 – How complexity diluted Kelly’s business (and the pivot she made) 6:00 – The secret to collapsing time 8:30 – The garden hose analogy 9:30 – Kelly’s health transformation through running the reps 14:00 – Why the bottom of the funnel is where growth lives 15:00 – The strategy we're modeling in today's market: fewer offers, fewer messages, and better results 17:00 – Applying this to your podcast, emails, content, and coaching RESOURCES: Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo  Join The Virtual Business School Membership for just $59/mo: https://go.virtualbusinessschool.com/joinvbs  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/     Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this episode of The Kelly Roach Show, Kelly shares why she completely overhauled her high-ticket sales strategy and how her new model is creating faster growth, higher profits, and more predictability for her business and clients. If you’ve been stuck running costly consultations, unpredictable high-ticket launches, or struggling to scale your services sustainably, this episode walks you through the strategic shift you need to make to succeed in this market. Kelly breaks down the power of trust-building offers, and why moving from external sales to internal upgrades is the smartest way to grow in 2025. Timestamps: 2:00 — The evolution of Kelly’s $30K+ entry point model 3:00 — The untapped demand hiding in your current customer base 5:30 — Why selling high-ticket INTERNALLY is your fastest path to scale 6:45 — The cost of consult calls vs. warm internal upsells 7:55 — Real client results 11:00 — How trust-builders set up backend concierge sales Resources: Register for Kelly's FREE masterclass on how to accelerate your sales using the Trust Building Offer model: https://go.virtualbusinessschool.com/dailysales?am_id=kelly3943  Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo  Join The Virtual Business School Membership for just $59/mo: https://go.virtualbusinessschool.com/joinvbs  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/     Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/  

Discover how to unlock hidden profits by shifting your focus from acquiring new clients to nurturing existing ones. Explore the differences between inside and outside sales and learn why building relationships is key. Kelly reveals the Trust Building Offer and how to turn a $1,000 client into a $50K powerhouse. Plus, find out how to transform your service team into an upselling machine while avoiding costly sales mistakes. Get ready to rethink your sales strategy for sustainable growth!

In this powerful episode of The Kelly Roach Show, Kelly delivers a direct, honest call-to-action for business owners navigating difficult seasons of contraction, confusion, or chaos. If it feels like the things that once worked in your business no longer do, you’re not alone. But, you are being called to lead differently. Kelly talks about what it takes to be a "four season CEO," and shares how pruning, simplifying, and returning to the fundamentals are the keys to rebuilding momentum in uncertain times. She also offers a bold challenge: making 100 courageous decisions in short order to eliminate the noise, refocus your vision, and put your business in a position to thrive. This episode is for every entrepreneur holding on too tightly to what used to work, who is ready to claim the next evolution of their leadership. Timestamps 2:06 – The 4 seasons of business and why pruning is necessary for growth 3:36 – How complexity disconnects you from your market and your power 4:21 – The Four-Season CEO: stats on pruning and faith-driven leadership 9:06 – Your business needs almost nothing to grow quickly 10:22 – The hidden cost of carrying too much: why you feel stuck 11:12 – The power of simplification for productivity and profit 12:23 – Radical focus: why doing less leads to better results 13:08 – Urgency: you don’t have 3 months, you have 3 days 14:02 – The true reward of 100 courageous decisions: lean, profitable growth 14:45 – Concentration is the missing ingredient in today’s market Resources: Register for Kelly's FREE Daily Sales Accelerator and learn how to simplify your path to predictable profits: https://api.leadconnectorhq.com/widget/form/1Vw2hQsQOtYCswDoxDYT?am_id=kelly3943  Simplify your focus to multiply your results, and join the Virtual Business School for just $59/month: https://go.virtualbusinessschool.com/joinvbs  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/   Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/   

Explore the fascinating journey of building a second 8-figure business with a fresh approach. Discover the problems of high-ticket consultancy and how testing various business models led to an innovative solution: the Virtual Business School. Learn about the benefits of a membership model that prioritizes affordability and scalability while providing valuable resources for entrepreneurs. Kelly shares key insights on optimizing business structures for profit and freedom, making this a must-listen for anyone seeking to rethink their business model.