Wouldn't it be nice to have a resource that tells you exactly how to structure your marketing system to grow your brand and multiply your revenue.  This episode with Veronica Romney -- and her NEW book Identity Marketing -- are exactly what you need to start your 2025 marketing efforts right.  We're diving deep into the buyer's psychology of today's world, while hitting on key points of Identity Marketing that will teach you: -- How to ditch pitch-slapping, outcome-based marketing for good -- The magnetic power of inviting your customers to become who they want to be -- The difference between identity marketing and brand identity… and why you have to get identity marketing right first -- How to get major visibility and attract buyers without spending a fortune on marketing gimmicks or unethical strategies -- A 4-step Identity Code framework that guides you through applying the principles of identity marketing to your brand and business Send this episode to your leadership and marketing teams and let's ramp up your marketing momentum for massive sales and business growth! Resources: Buy your copy of Identity Marketing: https://identitymarketingbook.com/order-now Connect with Veronica Romney: https://www.veronicaromney.com/  Live Launch Reset Workshop Replay Videos: https://workshops.thebusinessadvisory.com/replay  Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic  

If you've been burned by investments that didn’t pan out, this episode will show you how to break the cycle and regain confidence in betting on yourself. In this episode, we dive into the strategy and mindset required to ensure your investments bring the return you deserve. Learn actionable steps to vet opportunities, allocate your time, and create space for implementation so you can maximize every dollar and effort you put into your growth. Key Takeaways: Step 1: Prioritize Wisely Step 2: Commit to Implementation Step 3: Vet Investments Thoroughly Pro Tip: Implementation requires both dedicated interaction time with your vendor and independent execution. Neglecting either significantly reduces your ROI. Timestamps: 1:05 – Why past investment failures hold you back 1:36 – The biggest reason most investments fail 2:44 – How to create space for new investments in your calendar 6:11 – Two essential types of time you must allocate 9:20 – Assessing whether an investment aligns with your top priorities 11:52 – The importance of vetting vendors and their approach 13:26 – Why support on implementation matters for success 14:31 – Final roadmap for making better investment decisions Resources: Live Launch Reset Workshop January 21-28: https://workshops.kellyroachcoaching.com/january-launch-workshop?utm_source=kr&utm_medium=podcast&utm_campaign=jan25    Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

Building wealth and increasing sales require more than a mindset shift -- it all comes down to strategy, energetics, and business thinking.  In this episode, Kelly Roach is joined by Yinka Ewuola to uncover the critical strategies behind cash flow mastery and financial empowerment in business. Together, they discuss the holistic approach needed to create a sustainable and thriving business that generates wealth and impact. Yinka shares actionable insights on instilling effective habits, embracing transparency, and reframing the conversation around sales and cash flow. Key Takeaways: The "Cash Flow Power Hour": Yinka emphasizes the importance of daily focus on cash flow, linking financial habits to business stability. Sales as Service: Redefining sales as an act of love and service, fostering a mindset that views selling as essential to delivering value. The Fallacy of Outgrowing Cash Flow Problems: Highlighting how businesses, regardless of size, must consistently address cash flow to avoid scaling financial issues. Revenue vs. Profit: Exploring why revenue alone doesn’t tell the whole story and how profit and cash flow paint a clearer picture of business health. Courageous Leadership: Advocating for open conversations about money within teams to drive alignment and transparency. Entrepreneurial Poverty: Addressing the mindset shifts needed to avoid overwork and underpayment in entrepreneurial ventures. Cash Flow Approach: The importance of tracking not just revenue and profit but also the timing of cash inflows and outflows. Partnership with Accountants: How to transition from being directed by accountants to engaging in a collaborative relationship. Timestamps: [00:03:15] The link between mindset and financial habits [00:19:24] Installing cash flow habits in business operations [00:20:59] Debunking the "selling without selling" myth [00:22:14] Addressing gender biases in sales perceptions [00:23:14] Avoiding cash flow issues in large and small businesses [00:26:12] Reframing cash as responsibility and innovation [00:27:47] Building wealth through strategic business practices [00:28:14] The pillars of a cash flow approach: Strategy, mindset, and partnership Resources and Links Connect with Yinka Ewuola: LINKEDIN | INSTAGRAM    Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

Enrollment into Kairos Mentorship is now OPEN! This is a transformative, year-long program for visionary leaders who are ready to elevate every aspect of their lives and businesses. Key Takeaways: The Core of Kairos: Why this mentorship marries high-level business strategy with faith development and mindset growth. The Leadership Edge: How becoming the leader your dreams require is the key to breaking income plateaus and scaling sustainably. The Power of Spiritual Selling: Learn how to 10x your sales by using a unique approach that blends purpose, conviction, and energy. Holistic Growth: Discover how to align business growth with spiritual and personal enrichment to create a life of balance and abundance. Exclusive Opportunities: Why now is the time to join and how to take advantage of the current pricing before it increases. What is Kairos Mentorship? Customized Mentorship: Live sessions with Kelly three times a month, a workbook for each session, and specialized seasons focused on spiritual selling, mindset, and strategy. Comprehensive Support: Access to a dedicated Facebook community, one-on-one monthly touchpoints, and additional brand-building sessions with Danielle for paid-in-full members. Exclusive Bonuses: Recordings of past mentorship sessions and the opportunity to join the program at its lowest pricing ever—$5,000 annually or $497 per month—before the price increases. Timestamps for Notable Segments [0:29] Introduction to the Kairos Mentorship [1:41] Why faith, mindset, and strategy must work together [2:37] The spiritual foundation of successful entrepreneurship [4:24] The importance of upleveling your sales strategy [6:43] Monthly mentorship benefits and personalized support JOIN KAIROS MENTORSHIP: https://thekellyroach.com/kairosreg   

Your business will grow faster when you sell more -- and Spiritual Selling is the sales strategy that will make that process more peaceful and effective for you.  This episode is a replay from Day 1 of the Business Reinvention Workshop where I introduce Spiritual Selling and how entrepreneurs, business owners, and sales teams can implement it for rapid business growth.  Today, we're unpacking: What is Spiritual Selling? The operating pillars of Spiritual Selling The elevation into Spiritual Selling The Spiritual Selling Formula The Sales Sabotagers that are holding you back from making more sales As you listen to this episode, I want you to remember... Doing good and making money are not in conflict. The deployment of your gifts is not contained inside your business, but out in the marketplace. Transformation requires investment.   JOIN THE KAIROS MENTORSHIP PROGRAM: https://thekellyroach.com/kairosreg    Want to listen to and watch the rest of the Business Reinvention Workshop? Catch the replays here: https://thekellyroach.com/businessreinventionreplay     

As an entrepreneur, YOU have the freedom to create your schedule. But in order to be a highly profitable business leader, you need to maximize that time.    In today’s episode, we explore the art of pursuing significant life changes while running a thriving business. I’m sharing actionable strategies for creating balance, overcoming fear, and making sacrifices to achieve what truly matters; which I’ve recently learned after deciding to homeschool my daughter.    Whether you’re considering a major life adjustment or simply seeking inspiration to manage dual priorities, this episode is packed with insights to help you thrive. Key Takeaways: Creating Time for What Matters: If something is important enough to you, you’ll make the time. Self-trust is critical for committing to your priorities without letting other responsibilities slip. The Reality of Sacrifice: Anything meaningful in life comes with sacrifices. The key is understanding the price you’re willing to pay and preparing mentally to handle the adjustments. Systematic Planning for Success: Organization, preparation, and teamwork are essential to balancing personal and professional goals. Establish systems that allow you to work seamlessly with your family and business. Tailoring Your Approach: Homeschooling’s flexibility allows for creativity and customization. Consider how this adaptability applies to other areas of your life and business. Empowering Your Family: Use educational opportunities to strengthen family bonds and build valuable skills. For us, this includes teaching investing, communication, and leadership alongside traditional subjects. Pursuing Non-Traditional Paths: Evaluate cultural norms and focus on what aligns with your family’s unique goals and values. Stepping outside the norm often leads to the most fulfilling outcomes. Timestamps: [1:05] The decision to homeschool and its challenges [3:07] The role of self-trust and sacrifice in achieving goals [5:11] Preparing mentally for major life adjustments [7:04] A practical look at our homeschooling structure [10:19] Customizing education: Curriculum and resources [12:10] Simplifying schedules and hiring help [13:24] Strengthening relationships and teamwork [14:50] Embracing countercultural choices for your family’s success Resources: Business Reinvention Workshop January 6-10: https://thekellyroach.com/experiencejanorg  JOIN THE KAIROS MENTORSHIP: https://thekellyroach.com/kairosreg  Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic  

Does your business feel like it needs a reset?    Maybe the past year didn’t go as planned, and you’re unsure about the path forward. You’re not alone. In this episode, we’re dissecting the art and science of business reinvention.    Whether you had your best year or your hardest one, this conversation will inspire you to step boldly into 2025 with renewed confidence, clarity, and conviction.   Plus, I’ll share why reinvention starts from the inside out and how to align your gifts with your purpose to unlock success that glorifies God!   Key Takeaways Rebuilding After a Tough Year: Why surviving 2024 is a testament to your resilience and faith. The Power of Internal Reinvention: How shifting your mindset can reignite your passion and purpose. Spiritual Selling: Detaching from the outcome and focusing on serving others with faith, hope, and inspiration. Reinvention Strategies for 2025: Assess your gifts and align them with your calling. Shift from panic pivoting to purposeful reinvention. Re-engineer your messaging to resonate deeply with your audience. Move from ego-driven goals to God-centered purpose. Faith-Driven Growth: Trust God’s timing and lean into reinvention to uncover the next step in your journey. Timestamps [0:29] Feeling like your business needs a do-over? [1:37] Celebrating resilience: Why still standing is an accomplishment. [2:55] God’s role in calling us to reinvention. [5:45] My personal story of a business reinvention breakthrough. [8:07] The inside-out transformation that sparks business growth. [9:35] Spiritual selling and connecting with your audience authentically. [12:21] The difference between reinvention and panic pivoting. [13:00] Galatians’ wisdom: Don’t grow weary, and you’ll reap the harvest. Resources: Business Reinvention Workshop January 6-10: https://thekellyroach.com/experiencejanorg  Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

I am approaching 2025 completely differently than I have any other year, and here’s why:   2024 was a new level of hard.    As an entrepreneur, when business gets hard, it’s easy to let that stress seep into each facet of your life.    But that’s not healthy, so we’re doing something different!   As we gear up for an incredible 2025, this episode shifts focus from business metrics to personal optimization.    I’m sharing the intentional steps I’ve taken to prepare for the year ahead – steps that can help you boost energy, reduce stress, and show up as your best self.      Key Takeaways: New Fitness Routine: Switched to a personal trainer focusing on both nutrition and exercise. Scheduled personal training sessions through the first quarter to ensure consistency. Plan for Content Excellence: Scheduled on-site filming sessions to capture high-quality video content for social media. Ensured alignment between live teachings and optimized brand-building visuals. Simplify Home Life and Essentials: Restocked home basics and clothing staples for a refreshed start. Locked in family schedules, including homeschooling and planned vacations, before January 1st. Unstoppable Planner: Using the Unstoppable Planner to organize time blocks, theme days, and major family and business events. Energy Management: Identified and eliminated sources of stress through proactive planning. Created space for focus on high-value activities and relationships.     Timestamps for Notable Segments: [0:36] Recap of metrics-focused episode [1:14] Introduction to personal optimization strategies [1:29] Hiring a style consultant and personal trainer [3:44] Refreshing wardrobe and beauty essentials [7:57] Health journey updates and trainer scheduling [9:37] Scheduling social media content creation [11:03] Importance of the Unstoppable Planner [13:26] Invitation to join the Reinvention Workshop     Resources: Business Reinvention Workshop January 6-10: https://thekellyroach.com/experiencejanorg  Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

Do you feel like you’ve put in so much work, but you still can’t get to where you want to be? No matter how hard you’ve tried?   You’ve hit your business growth edge. Today, you’re going to learn how to scale past it, instead of falling back down again.    This episode dives deep into identifying and conquering your growth edge – the psychological and strategic barriers keeping you from reaching your full potential as a leader and entrepreneur.   You’ll uncover the hidden beliefs driving your behavior, learn actionable strategies to overcome persistent obstacles, and leave with the clarity and confidence to unlock insane business growth.   Key Takeaways The Psychology of Growth: Why mental perseverance and belief systems dictate your success more than physical effort. Identify Your Growth Edge: Common areas where entrepreneurs get stuck, including team building, sales, marketing, and focus. Actionable Strategies: Write down the one thing that would change everything for you. Identify the beliefs required to sustain the behavior that will help you overcome your growth edge. Address fears or mental blocks preventing you from persisting through challenges. Faith and Entrepreneurship: Explore how trust and spiritual alignment play a crucial role in navigating uncertainty and achieving growth.     Timestamps 0:33 – 1:32: Introduction to breaking through your growth edge. 1:42 – 5:02: Understanding cycles, patterns, and identifying your biggest obstacle. 5:07 – 8:14: Deep dive into belief systems driving behavior. 8:27 – 10:58: Strategies to address beliefs and take aligned action. 11:10 – 13:04: Self-leadership and evolving to your next level. 13:32 – 15:26: Overcoming avoidance and building momentum. 15:37 – 16:58: Closing thoughts on faith, trust, and the unseen path to success.     Resources Business Reinvention Workshop January 6-10: https://thekellyroach.com/experiencejanorg  Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic  

As an entrepreneur, you have a TON on your mind… but is building business credit one of them?   In this episode, we dive deep into the discussion on actionable strategies for business owners to optimize their funding options and build sustainable business credit.    Amanda Webster joins The Kelly Roach Show to share her expertise on structuring business credit, separating personal and business finances, and setting realistic expectations when navigating funding processes.    Whether you're just starting or looking to scale, this episode is packed with essential takeaways to position your business for long-term success and financial stability. Key Takeaways: Understanding the Process: The importance of separating personal and business credit for financial health and scalability. How a prequalification process ensures you meet criteria before investing in funding services. Typical timelines and expectations for building business credit. Phased Funding Approach: Business credit is built in phases, with three rounds of funding over a year. Initial funding often provides a significant chunk, with growth over subsequent rounds. Timestamps: 04:12 – Why separating personal and business credit is essential. 09:25 – How the prequalification process works and what it entails. 14:35 – Common misconceptions about business credit. 19:18 – Addressing expectations and the importance of consultations. 20:07 – Key metrics: Retention rates and money-back guarantees. 20:48 – Phased funding explained: Three rounds over 12 months. Resources: Book a Free Consultation: FundandGrow.com/Kelly Connect with Amanda: https://www.linkedin.com/in/amanda-webster-coo/    Business Reinvention Bundle: https://thekellyroach.com/bundle  KAIROS Mentorship Waitlist: https://thekellyroach.com/kairos2024  Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic