The Kelly Roach Show

In this episode of The Kelly Roach Show, Kelly shares why she completely overhauled her high-ticket sales strategy and how her new model is creating faster growth, higher profits, and more predictability for her business and clients. If you’ve been stuck running costly consultations, unpredictable high-ticket launches, or struggling to scale your services sustainably, this episode walks you through the strategic shift you need to make to succeed in this market. Kelly breaks down the power of trust-building offers, and why moving from external sales to internal upgrades is the smartest way to grow in 2025. Timestamps: 2:00 — The evolution of Kelly’s $30K+ entry point model 3:00 — The untapped demand hiding in your current customer base 5:30 — Why selling high-ticket INTERNALLY is your fastest path to scale 6:45 — The cost of consult calls vs. warm internal upsells 7:55 — Real client results 11:00 — How trust-builders set up backend concierge sales Resources: Register for Kelly's FREE masterclass on how to accelerate your sales using the Trust Building Offer model: https://go.virtualbusinessschool.com/dailysales?am_id=kelly3943  Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo  Join The Virtual Business School Membership for just $59/mo: https://go.virtualbusinessschool.com/joinvbs  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/     Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/  

In this episode of The Kelly Roach Show, Kelly shares why the biggest growth opportunity in your business isn’t new leads, it’s your existing clients. If you’ve been relying on cold traffic and front-end funnels to scale, you may be overlooking millions in untapped revenue. Kelly breaks down the difference between traditional outside sales vs. inside sales, explains the rise of the Trust Building Offer, and teaches how to shift your sales strategy to create sustainable back-end revenue generation with a leaner, more profitable team. Plus, she shares the exact structure of her upsell machine and how you can implement it to turn a $1,000 client into a $50K customer - and referral source for life. What You'll Learn: Why every business needs an inside sales strategy in 2025 and beyond How to move clients from low-ticket offers to premium programs predictably How to transform your service team into an upsell engine Why most businesses are pouring money into the wrong side of their sales process How to get your hands on Kelly’s step-by-step Upsell Machine guide 🎧 Ready to increase your profit margins and lifetime customer value? Scroll below to download the free Upsell Machine Guide and start building your inside sales system today. Timestamps: 01:44 – Inside sales vs. outside sales: What most entrepreneurs get wrong 03:04 – Why client acquisition is the most expensive part of your business 04:48 – The death of traditional sales roles and the rise of the Trust Building Offer 06:08 – How to turn your delivery team into your inside sales team 07:48 – Building your upsell machine step-by-step 08:53 – Mapping your client’s vision to a monetization journey 10:17 – Client segmentation: retainers, mid-ticket, and high-ticket offers 11:05 – Where your sales metrics should be focused right now 12:11 – Why scaling in 2025 requires fewer people—but smarter strategy 13:03 – Get the guide: Build your upsell machine with Kelly’s proven framework Resources: Grab the guide: https://kellyroachinternational.kit.com/tbo  Register for Kelly's FREE Daily Sales Accelerator and learn how to simplify your path to predictable profits: https://api.leadconnectorhq.com/widget/form/1Vw2hQsQOtYCswDoxDYT?am_id=kelly3943   Simplify your focus to multiply your results, and join the Virtual Business School for just $59/month: https://go.virtualbusinessschool.com/joinvbs   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/    Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    

In this powerful episode of The Kelly Roach Show, Kelly delivers a direct, honest call-to-action for business owners navigating difficult seasons of contraction, confusion, or chaos. If it feels like the things that once worked in your business no longer do, you’re not alone. But, you are being called to lead differently. Kelly talks about what it takes to be a "four season CEO," and shares how pruning, simplifying, and returning to the fundamentals are the keys to rebuilding momentum in uncertain times. She also offers a bold challenge: making 100 courageous decisions in short order to eliminate the noise, refocus your vision, and put your business in a position to thrive. This episode is for every entrepreneur holding on too tightly to what used to work, who is ready to claim the next evolution of their leadership. Timestamps 2:06 – The 4 seasons of business and why pruning is necessary for growth 3:36 – How complexity disconnects you from your market and your power 4:21 – The Four-Season CEO: stats on pruning and faith-driven leadership 9:06 – Your business needs almost nothing to grow quickly 10:22 – The hidden cost of carrying too much: why you feel stuck 11:12 – The power of simplification for productivity and profit 12:23 – Radical focus: why doing less leads to better results 13:08 – Urgency: you don’t have 3 months, you have 3 days 14:02 – The true reward of 100 courageous decisions: lean, profitable growth 14:45 – Concentration is the missing ingredient in today’s market Resources: Register for Kelly's FREE Daily Sales Accelerator and learn how to simplify your path to predictable profits: https://api.leadconnectorhq.com/widget/form/1Vw2hQsQOtYCswDoxDYT?am_id=kelly3943  Simplify your focus to multiply your results, and join the Virtual Business School for just $59/month: https://go.virtualbusinessschool.com/joinvbs  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/   Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/   

Explore the fascinating journey of building a second 8-figure business with a fresh approach. Discover the problems of high-ticket consultancy and how testing various business models led to an innovative solution: the Virtual Business School. Learn about the benefits of a membership model that prioritizes affordability and scalability while providing valuable resources for entrepreneurs. Kelly shares key insights on optimizing business structures for profit and freedom, making this a must-listen for anyone seeking to rethink their business model.

In this episode of The Kelly Roach Show, Kelly explains why today’s market disruption isn’t something to fear - it’s something to leverage. Kelly breaks down why we’re in another “outlier moment” just like 2020–2021, and how the economic contraction we’re experiencing is opening the door for the next era of wealth creation and business leadership. She introduces the concept of the Trust Building Offer, a model that's producing explosive results for clients right now, and shows how it’s leveling the playing field, eliminating old marketing complexities, and allowing online business owners to scale without burnout. This episode will help you stop resisting what’s not working anymore, and start leaning into a strategy that actually aligns with how today’s buyers behave. You’ll learn: How consumer behavior has simply returned to logical patterns Why past models are failing and how to stay relevant What a Trust Building Offer is and why it's working better than anything else How to lead in this new business era without needing a huge team or big ad budget TIMESTAMPS: 2:00 – Market contraction is normal and necessary for innovation 3:15 – Consumers are acting logically, not unreasonably 5:36 – Why disruptive seasons are the greatest chances for wealth transfer 6:18 – The economy is being reshaped (and what it means for your business) 8:00 – Introducing the new model: the Trust Building Offer 9:00 – Real results from clients using Trust Building Offers today 12:00 – Why most businesses are no longer competitive 13:20 – How Trust Building Offers elevate visibility, volume, and value 14:02 – Action steps to implement this new model right away Resources: Grab the FREE Guide to Building your Trust Building Offer: https://kellyroachinternational.kit.com/tbo  Join The Virtual Business School membership and start building your new offer with the support of our team: https://go.virtualbusinessschool.com/joinvbs  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/   Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  

In this episode of The Kelly Roach Show, Kelly gets real about what it actually takes to maintain longevity as an entrepreneur and thought leader - no matter what you're going through.  Kelly shares personal stories from her own leadership journey, breaks down the operational and emotional shifts required to stay consistent, and offers strategic steps to future-proof your visibility and delivery even when life hits hard. Whether you're facing a creative slump, going through personal challenges, or navigating a reinvention season in your business, this episode gives you the tools to keep leading with consistency, clarity and strength. You’ll learn: How to prepare for inevitable disruptions in your business Tactical systems to maintain visibility and delivery in hard seasons How to keep showing up when you feel like you have nothing left to give The real reason to continue teaching and leading, even when you're struggling Why your hard seasons can become your greatest service to others Timestamps: 4:45 – Batch creation: why it's critical to get ahead 7:33 – How Kelly uses her content library to maintain consistency 10:10 – Having a contingency plan 12:55 – Why every entrepreneur needs an “accountability point person” 15:40 – How to prepare for content gaps and mental low points 21:14 – What to do when you feel unclear or uninspired 23:30 – Why it’s okay to teach while still figuring things out yourself 28:35 – Ways to get help without disappearing from your business RESOURCES: Download Kelly's FREE Reinvention Playbook: https://thekellyroach.com/reinvention  Join our Legacy Leaders Mastermind community for high-powered leaders building multi 7 and 8-figure businesses: https://programs.thebusinessadvisory.com/legacy-leaders   Grab Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team on Audible: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 

In this candid episode, Kelly shares a behind-the-scenes story about how a string of mismanaged logistics, broken agreements, and skyrocketing costs at a luxury hotel led to a major shift in her business model - and a powerful lesson about burnout, boundaries, and making executive decisions to prevent burnout.  What began as a stressful event planning experience turned into a breakthrough moment that resulted in a full overhaul of Kelly’s live event strategy. Now, she's running more impactful, accessible, and profitable events - all without sacrificing joy, client experience, or her mental well-being. If you feel like you've been forcing a part of your business to work (even when it's clearly broken), this episode will give you permission to stop spinning your wheels, and start reinventing. TIMESTAMPS: 01:20 – Why burnout is the most dangerous threat to your business 04:00 – Learning to prevent burnout, not just respond to it 06:40 – The hotel event disaster: broken promises, rising costs, and poor service 17:45 – The radical pivot: shifting to alternative venues and brand sponsorships for lower overhead costs, more flexibility and control 24:30 – Making high-level retreats more accessible and affordable for clients 27:05 – The deeper lesson: when iteration isn’t enough, it’s time for reinvention 29:00 – Why joy should never be the cost of your next growth phase KEY TAKEAWAYS: Burnout doesn’t just happen from overwork. It happens when misaligned systems wear you down Iteration isn’t always the answer; sometimes you need a total reinvention Being decisive in making executive decisions protect your energy and your impact Creating accessible, profitable events can be done without selling from stage When your business model starts to feel heavy, it’s time to question the structure - not your mission RESOURCES: Grab your ticket to CALLED TO LEAD, hosted by Kelly Roach and Sandi Glandt, on September 25th in South Florida: https://www.sandiglandt.com/called-to-lead  Download Kelly's FREE Reinvention Playbook: https://thekellyroach.com/reinvention  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 

In today’s saturated, AI-driven, trust-recession market, your brand’s reputation is either happening by default, or by design. In this episode, Kelly walks you through the critical importance of building a proactive, intentional PR strategy to grow your credibility, authority, and discoverability in 2025. From podcast appearances to features in articles, online reviews, and industry awards, Kelly shares how to create hundreds of organic visibility opportunities that help your business stand out without relying on a massive ad budget. If you want your brand to be seen, searched, and respected in your space, this episode offers a roadmap you can start executing immediately. TIMESTAMPS: 03:30 – The role of online reviews in brand awareness and leadership 05:00 – What PR actually includes: podcasting, articles, awards, and more 06:25 – Your perception vs. your customer’s experience 08:10 – Selling the result vs. marketing what people actually value 09:40 – The trust recession: why what others say matters more than what you say 11:00 – How to become discoverable in a noisy digital world 12:35 – Free media vs. paid media: what’s actually worth it 13:45 – OPA: How to leverage other people’s audiences 15:00 – How to use PR to create mic-drop moments, deeper content, and repurposable assets Resources: Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs  Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

If you’re creating consistent content but not seeing high-quality leads convert from your podcast, this episode will show you why—and what to do about it. Kelly shares how to turn your podcast or long-form content into a high-converting tool that attracts your most aligned, best-fit clients. From refining your topic strategy to building the right guest lineup, calls to action, and content promotion plan, this episode offers a step-by-step framework for using your podcast to increase client acquisition. If you're ready to make your show more strategic, this episode is a must-listen. Timestamps: 02:45 – Why you should source episode topics from your best customers 05:20 – Why big-name guests don’t equal big results 07:50 – The hidden value of niche, non-mainstream guests 08:45 – Matching calls-to-action with your ideal buyer’s behavior 13:45 – The truth about podcast directories and discoverability 15:00 – How to increase visibility without sacrificing authority 17:30 – 6 factors that increase podcast-driven lead flow Takeaways: Your episode topics must reflect the values, language, and struggles of your ideal buyer Every podcast should follow a framework designed to lead to a next step Daily podcast promotion (not just on release day) is essential for growth Podcasting is a marketing tool: you must treat it like one if you want it to convert Resources: Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs  Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 

In this episode, I break down how to dramatically increase your on-camera sales, whether you're a Live Launch veteran or selling on video for the first time. As AI-generated content becomes more prevalent, human connection, brand trust, and sales clarity are more important than ever. You’ll learn how to find topics that convert, simplify your offer for today's overwhelmed buyer, and how short-form vs. long-form strategy impacts price point, pitch, and the conversation at large. Whether you’re promoting your trust-building offer or launching a premium high ticket program, this episode delivers actionable insight for increasing your conversions and creating deeper impact on-camera! TIMESTAMPS 2:15: The 3 things AI can’t replace 4:20: Short-form vs. long-form content strategy 6:10: What makes a topic “camera-ready” for conversion 11:45: Common live launch mistake that lowers conversions 14:30: Understanding zeitgeist and sourcing topics from your market 17:25: How price point affects your pitch structure 19:45: Tips for high-ticket on-camera sales 25:30: Why even experienced launchers lose the edge (and how to get it back) Resources: Grab The Live Launch Method book: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182  Work with Kelly's team 1:1 to optimize your launch strategy: https://programs.thebusinessadvisory.com/consulting  Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/