The Kelly Roach Show

Kelly Roach
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Oct 30, 2025 • 32min

1081. How to Reinvent Yourself at Any Age: Cynthia Garcia on Rewriting Your Story and Building a Global Brand

In this empowering episode of The Kelly Roach Show, Kelly sits down with leader, entrepreneur, and founder of Rewritten Skincare, Cynthia Garcia. From growing up without running water to building multimillion-dollar certification programs, Cynthia shares how she transformed her pain into purpose (and why she believes women in their 40s and beyond are just getting started). Cynthia shares how she turned setbacks into muti-seven figure success, her powerful lessons on rewriting the stories that hold us back, and what it truly takes to reinvent yourself when the world says you can't. Whether you're navigating a new season in business or dreaming of your next chapter, this episode will reignite your belief that it's never too late to begin again. Timestamps 01:20–04:00 – From health struggles to building certification programs that generated millions in revenue. 04:00–06:30 – The defining moment after giving birth that sparked a business model overhaul. 06:30–08:40 – Overcoming scarcity mindset and finding courage to do business differently. 08:40–11:30 – Facing imposter syndrome while launching a new company—and rewriting limiting beliefs. 11:30–13:40 – The power of rewriting your story and ignoring validation from others. 13:40–16:30 – The danger of comfortability and the call to follow new challenges. 16:30–18:30 – How Rewritten was born: rejecting cultural messages about aging and invisibility. 18:30–22:00 – Reinvention through action: building a brand in a new industry from scratch. 22:00–25:00 – Key lessons from Cynthia's career: asking better questions, learning fast, and leading from humility. 25:00–28:00 – Rewritten's mission: helping women look and feel powerful at every stage. 28:00–30:00 – Revolutionary skincare science and building a $100M brand vision. 30:00–31:00 – Cynthia's final message on purpose, contribution, and rewriting the story for the next generation. Resources: Check out Rewritten anti-aging skincare (use code KELLY for 15% off) https://www.rewrittenbeauty.com/#a_aid=kellyroach Follow Cynthia on Instagram: @iamcynthiagarcia Cynthia's FREE SELF-Made resources: https://www.cynthiagarcia.com/resources
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Oct 27, 2025 • 16min

1180. Designing Incentive Plans That Motivate Your Team Without Breaking the Bank

One of the hardest parts of scaling a 7 or 8-figure business, is being able to balance rewarding your team with protecting your company's profitability. In this episode, Kelly discusses how to design compensation and incentive plans that motivate and inspire your team to perform at their best, create simultaneous promotion of interests (good for the team, the client, and the company), and keep your business financially healthy and sustainable If you've ever wrestled with questions like: "how do I pay competitively without overextending the business?" or "should I give raises or one-time bonuses?" this episode is a must-listen. You'll learn: The #1 mistake business owners make when designing incentive plans, and what every compensation plan should start with instead How to structure incentives so your team can earn 6 or multiple 6 figures while the business remains profitable The 4X Method: how to ensure every hire brings in 4x what they cost Timestamps: 01:16–03:10 – Why every compensation plan should be designed one year at a time. 03:11–05:20 – The "simultaneous promotion of interests" principle: good for the team, clients, and company. 05:21–07:00 – The biggest mistake leaders make: constant salary increases instead of incentive pay. 07:01–09:00 – Why one-time bonuses protect your profit and performance. 09:01–10:30 – Start with your profit plan: reverse-engineer roles that bring in 4x what they cost. 10:31–12:15 – How to cap salaries like a sports team to sustain profitability. 12:16–13:45 – Transitioning old incentive models to fit new business offers or pricing structures. 13:46–14:45 – The power of creating multiple income streams for your team tied to performance. 14:46–15:15 – Invitation: Join the October 30th 4X Method training + March Legacy Leaders Immersive. Resources: Register for the 8-Figure Roadmap Info Session on Thursday, Oct 30 at 1pm EST: https://events.thebusinessadvisory.com/opt-in-page-7731-7080-2242 Learn more about our Legacy Leaders In-Person Immersive March 10th & 11th, 2026: https://advancesociety.org/2026rsvp Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachin
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Oct 23, 2025 • 35min

1179. The Neuroscience of Change: Reclaiming Your Power with Tracy Litt

In this soul-stirring episode of The Kelly Roach Show, Kelly sits down with author, speaker, and transformational coach Tracy Litt, whose groundbreaking framework, The Choice Method, helps entrepreneurs bridge the gap between what they know they need to do and what they actually do. Kelly and Tracy dive deep into the neuroscience and spirituality behind decision-making, self-sabotage, and the power of consistency, and how your nervous system plays a bigger role in your results than you realize. If you've been feeling stuck, out of alignment, or like you've lost your spark — this episode will feel like both a wake-up call and a warm hug at the same time. You'll learn: How your nervous system decides whether you play big or stay stuck How to shift from victimhood to personal power and sovereignty The spiritual and scientific foundation behind The Choice Method This is an episode every leader, entrepreneur, and change-maker needs to hear — especially if you're ready to reconnect with your highest potential and reignite your joy. Timestamps: 03:30: Origin story: How the Choice Method was born — and its evolution from private IP to public offer. 07:00: The four neurobiological requirements for change 10:00: Nervous system primer: "Safe vs Unsafe" — why your nervous system resists unfamiliar success and creates sabotage. 13:00: How to settle the nervous system so your prefrontal cortex (decision-maker) returns. 23:00: Identity & the higher self: how to embody the future version of you and execute decisions from that identity. 25:30: Energetics & magnetism: frequency shift when you step into higher-choice leadership 27:30: Breaking cycles of victimhood: emotional addictions, radical responsibility, anger as fuel to exit powerlessness. 29:30: Why high performers are vulnerable when markets shift, and why the Choice Method supports sustainable scaling. Resources: Learn how to leverage The Choice Method in just one hour: https://www.theschoolofbecoming.com/the-choice-method Follow Tracy on Instagram: https://www.instagram.com/thetracylitt/ Connect with Tracy on LinkedIn: linkedin.com/in/tracylittlester
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Oct 20, 2025 • 18min

1178. The #1 Way to Convert More Clients Without Changing Your Offer

Signature System Intensive for ONLY $27 (before 10/22) and turn your IP and existing offer into a marketable, sellable, signature system: https://go.virtualbusinessschool.com/the-daily-sales-accelerator-8058 ----- In today's episode of The Kelly Roach Show, Kelly pulls back the curtain on one of the most powerful and underused sales tools in business: your signature system. If you're tired of explaining what you do and still hearing "I need to think about it," this episode will show you how to make your offer crystal clear in your buyer's mind. You'll learn how to turn your expertise into a defined, repeatable framework that instantly builds trust, elevates authority, and increases conversions (without completely overhauling your current offer). Whether you're a coach, consultant, or service provider, this episode will help you transform vague expertise into a tangible system your clients can see, believe in, and easily say "yes" to. TIMESTAMPS: [01:10] – What is signature system (and why is it the secret to higher conversions without extra work?) [02:40] – The psychology of clarity: people are 48% more likely to buy when they understand this one thing [04:00] – The "burden of expertise": how your advanced knowledge might actually confuse buyers. [07:00] – Creating safety, familiarity, and trust in a "trust recession". [08:15] – The difference between marketing your program name vs. your signature framework. [11:00] – Real-world examples of our own signature systems: The Live Launch®, Conviction Marketing®, Miracle Hour, Dream 1000, and more. [13:30] – How to turn invisible intellectual property into tangible, marketable assets. [15:00] – Our live intensive happening this week: how to design, market, and sell using your own signature system. RESOURCES: Join Kelly's LIVE virtual workshop this Thursday for just $27 and turn your IP and existing offer into a marketable, sellable, signature system: https://go.virtualbusinessschool.com/the-daily-sales-accelerator-8058 Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachin
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Oct 16, 2025 • 21min

1177. When It Pays to Work for Free: The Hidden ROI Most Entrepreneurs Miss

In a world where "charge what you're worth" and "raise your prices" dominate the entrepreneurial conversation, Kelly is flipping the script with a reality check: In this episode, she reveals why some of her biggest business wins — from stage appearances to multi-million-dollar brand growth — came not from getting paid upfront, but from playing the long game. You'll learn when it actually pays to work for free, how to evaluate opportunities strategically, and how to turn short-term sacrifice into long-term expansion. If you've been wondering whether to charge or say "yes" for exposure, relationships, or visibility — this is your playbook for discerning which "free" is actually profitable. Timestamps: [00:40] – Why "charge what you're worth" isn't always great advice — and how nuance creates better business decisions. [02:00] – The problem with instant gratification and how long-term strategy builds wealth [04:15] – Free vs. paid speaking engagements — the $20K talk vs. the thousand-person audience. [05:45] – The free, local speaking events that led to new paying clients within 48 hours. [07:00] – The asset advantage: why visibility and brand content are often worth more than upfront payment. [08:30] – Kelly's 4-part checklist for evaluating an unpaid opportunity [10:15] – The truth about big stages: how most speakers land them — and why most aren't getting paid. [13:30] – Why Kelly doesn't take podcast sponsors (yet) and how the show makes millions without a single paid ad slot (and why long-term audience trust is more profitable). [18:00] – The currency of integrity: why doing the right thing compounds in value over time. [19:00] – Final encouragement: trust your discernment, play the long game, and remember — nothing is impossible with God. Resources: Join The Virtual Business School now for just $87/month, no contract: https://go.virtualbusinessschool.com/joinvbs Learn more about our Legacy Leaders Mastermind: The premier mastermind for established 7- and 8-figure CEOs: https://programs.thebusinessadvisory.com/legacy-leaders Join us in person this March for our annual Legacy retreat ($2M+ business owners): https://advancesociety.org/2026rsvp Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/
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Oct 13, 2025 • 16min

1176. Crushing Entrepreneurial Loneliness

Even the most successful leaders can feel isolated, especially when they're always running the room instead of being a part of it. In this episode, Kelly Roach dives into the hidden epidemic of loneliness among entrepreneurs and shares four tangible ways to reconnect, reignite joy, and create real human connection while leading at the highest levels. Learn how to rediscover your passions, build local community, find rooms where you get to grow, and collaborate from a place of fun and authenticity. If you've been feeling disconnected in your leadership journey, this episode will show you how to refill your cup and reawaken the fulfillment that fuels your business and your life. Timestamps: [02:00] – Kelly's personal goal this year: to invest in relationships — and what she's learned through that process. [03:00] – Rediscover the hobbies you loved most in your younger years and bring them back into your life. [06:00] – The difference between running the room and being in the room — and why it matters for fulfillment. [07:00] – Build connection locally — and why local community is becoming more valuable in the age of AI. [10:00] – Seek out rooms where you get to be the student, not the coach. [12:00] – The Legacy Leaders Mastermind: a curated space for established 7- and 8-figure CEOs who want to be challenged and expanded. [13:55] – Collaborate for fun — the key to rekindling joy and creativity in business. Resources: Join our Legacy Leaders Mastermind – an intimate retreat for 7- and 8-figure CEOs: https://advancesociety.org/2026rsvp Learn more about Selena Soo's Rich Relationships Club – A private, curated community for high-level leaders focused on relationship-building and collaboration: https://rich-relationships.com/ Called to Lead 2026: the premier women's networking event in South Florida: https://www.sandiglandt.com/called-to-lead Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/
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Oct 9, 2025 • 48min

1175. A Crash Course in Daily Sales (and Using Social Media to Sell Your Trust Building Offer)

This special episode is a repaly from Kelly's latest Trust Building Offer LIVE masterclass. In this episode, Kelly walks you through a crash course on creating daily sales in your business using a Trust Building Offer. She reveals the exact systems and frameworks that Fortune 500 companies have mastered for decades—and shows you how to adapt them into simple, repeatable strategies that produce consistent, predictable revenue without requiring massive followings or endless launches. If you've been stuck on the hamster wheel of sporadic sales or depending on "online influencer" tactics that just aren't working anymore, this episode will help you install the habits, systems, and offers you need to sell daily, profitably, and with freedom. You'll learn: Kelly's Miracle Hour™: 7 core daily activities to consistently generate and close sales How the Dream 1000™ relationship rolodex can help you scale without chasing endless leads Why reactivations, renewals, referrals, and upsells are your fastest, easiest path to profit Timestamps 5:01 – 9:30 | Lessons from Fortune 500 sales teams: followers ≠ revenue 9:31 – 15:00 | The Miracle Hour™: 7 daily sales activities explained 21:01 – 27:00 | The Dream 1000™: your $100M relationship rolodex (and where 90% of sales come from) 27:01 – 33:00 | Why reactivations, referrals, renewals, upsells, and trust-building offers matter more than cold leads 38:01 – 45:00 | Bonuses, resources, and how to join VBS for less than $1,000/year Resources: Listen to the FULL half-day intensive on how to craft your 'easy yes' Trust Building Offer: app.helloaudio.fm/feed/2d57d7d8-27ff-443b-a4f6-39ead6d22821/signup Join The Virtual Business School now for just $87/month, no contract: https://go.virtualbusinessschool.com/joinvbs Grab our FREE Trust Building Offer Guide: https://kellyroachinternational.kit.com/tbo Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/
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Oct 6, 2025 • 14min

1174. CEO Success Habits: Building the Muscles That Drive Business Growth

In this episode of The Kelly Roach Show, Kelly challenges you to think about what "muscles" you're building in your business and life, and which ones you're allowing to atrophy. Kelly shares personal stories that highlight how habits form by either default or design, and why intentionality is key if you want to build the life, business, and relationships you truly desire. You'll learn how to identify which areas of your life need investment, which ones may need to be intentionally let go, and which skills and resources you should start building now for the future you want to create. Timestamps. 3:11 – 6:00 The concept of "muscle building" in business, relationships, and life. 6:01 – 7:45 Recognizing what's atrophying by default versus by design. 7:46 – 9:45 Kelly's return to dance after letting it go extinct for years. 9:46 – 11:50 Future-facing preparation: skills, tools, and mindsets you'll need in your back pocket. Resources: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054 Grab your early bird ticket to Called to Lead (October 2026): https://www.sandiglandt.com/called-to-lead Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/
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Oct 2, 2025 • 19min

1173. Event Marketing Strategies: How to Increase ROI and Engagement From In-Person Events

In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the bold event innovations her team tested this year, and the strategies they're doubling down on for the future. From intimate mastermind retreats for multi-million-dollar CEOs to large-scale networking events designed to build community, Kelly shares exactly what worked, what didn't, and how you can apply these lessons to your own events. You'll learn 7 proven ways to elevate your event strategy, from pre-event networking to post-event asset sharing, and discover how to turn one-day experiences into year-round movements that grow your brand, strengthen your community, and maximize ROI. 10:00: Event innovations that worked: pre-event networking party, live podcasting stations, sponsor activations, headshots, and real-time content creation. 12:00: The 7 key innovations Kelly's team is doubling down on (pre-event networking, directories, post-event asset sharing, sponsor ROI training, post-event networking, pre-selling tickets, and year-round community building). 16:00: Why community-building is non-negotiable in the AI era and how events become movements, not moments. 19:00: Upcoming events you can attend Resources: Grab your early bird ticket to Called to Lead (October 2026): https://www.sandiglandt.com/called-to-lead Learn more about our Legay Leaders Mastermind for $2M+ CEOs: https://programs.thebusinessadvisory.com/legacy-leaders Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ .
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Sep 29, 2025 • 17min

1172. Un-Bottlenecking the Bottleneck: Reinvention From the Inside Out

So many entrepreneurs hit a point where the business they built for freedom begins to feel more like a burden than anything else. In this episode of The Kelly Roach Show, Kelly shares how to identify and break through the hidden bottlenecks keeping your company heavy, hard, and slow. Instead of chasing external fixes, Kelly reveals why INTERNAL reinvention is the true path to sustainable growth and freedom. This episode is all about how to simplify your systems, strip your business down to essentials, and stop tolerating the things holding you back so you can move with speed, agility, and clarity. Timestamps: 2:30 – The cumulative effect of years of layering systems, policies, and infrastructure that create bottlenecks. 4:45 – The #1 natural advantage of entrepreneurs: agility and speed. 6:15 – How bottlenecks kill momentum and why reinvention must start from the inside out. 8:20 – An exercise you can follow 10:30 – Why hustling works when building to $1M but not when you're growing from $2.5M to $10M. 12:15 – Cutting expenses, offers, systems, and staff down to essentials. Resources Download Kelly's FREE Reinvention Playbook: https://thekellyroach.com/reinvention Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054 Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

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