1152. Why I’m Building My Second 8-Figure Business Differently (And What That Means for You)

Jul 21, 2025

Explore the fascinating journey of building a second 8-figure business with a fresh approach. Discover the problems of high-ticket consultancy and how testing various business models led to an innovative solution: the Virtual Business School. Learn about the benefits of a membership model that prioritizes affordability and scalability while providing valuable resources for entrepreneurs. Kelly shares key insights on optimizing business structures for profit and freedom, making this a must-listen for anyone seeking to rethink their business model.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Kelly's First 8-Figure Journey

Kelly Roach built The Business Advisory to eight figures within 18 months after leaving corporate job.
She achieved rapid growth by focusing on high-ticket programs for entrepreneurs.

INSIGHT

High-Ticket Model Limits Scale

Scaling a high-ticket consultancy requires many coaches and lowers service integrity.
Kelly did not want a large coaching team coaching coaches for her $100M vision.

ANECDOTE

Testing Multiple Business Models

Kelly experimented with six different business models across multiple brands over four years.
This exploration was to find a more profitable and sustainable way to scale a business.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

In this solo episode of The Kelly Roach Show, Kelly shares the behind-the-scenes strategy behind building her second 8-figure business (and why she’s taking a radically different path this time).

After scaling The Business Advisory to 8 figures with high-ticket programs and a large team, Kelly knew she didn’t want to grow her next company the same way. Enter The Virtual Business School: a lean, scalable, high-impact membership model that allows her to serve thousands with minimal infrastructure, low cost, and maximum freedom.

This episode breaks down how Kelly made the decision to pivot, what she learned from growing multiple brands, and why now is the perfect time to rethink your business model. If you’re feeling friction in your current business structure, this episode may be the blueprint for your next big shift.

Timestamps:

1:02 – A new 8-figure business begins: lessons from building the first one
4:46 – The problem with growing a high-ticket consultancy to $100M
6:12 – Testing 6 different business models to find the best path forward
11:13 – Why most online business education options are broken
13:04 – Introducing the Virtual Business School: a hybrid membership model
14:07 – Why this model finally aligned with Kelly’s 9-figure vision
15:03 – Infrastructure, cost, and time freedom compared to high-ticket models
17:42 – The trust-building strategy that powers VBS’s organic growth
20:21 – The 4 business model shifts to consider in the current market

Resources:

Join our text list and get the 11 types of Trust Building Offers
Grab our FREE Trust Building Offer Guide: https://kellyroachinternational.kit.com/tbo
Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs
Explore our boutique consultancy: https://www.thebusinessadvisory.com/
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/