In this solo episode of The Kelly Roach Show, Kelly shares the behind-the-scenes strategy behind building her second 8-figure business (and why she’s taking a radically different path this time).
After scaling The Business Advisory to 8 figures with high-ticket programs and a large team, Kelly knew she didn’t want to grow her next company the same way. Enter The Virtual Business School: a lean, scalable, high-impact membership model that allows her to serve thousands with minimal infrastructure, low cost, and maximum freedom.
This episode breaks down how Kelly made the decision to pivot, what she learned from growing multiple brands, and why now is the perfect time to rethink your business model. If you’re feeling friction in your current business structure, this episode may be the blueprint for your next big shift.
Timestamps:
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1:02 – A new 8-figure business begins: lessons from building the first one
- 4:46 – The problem with growing a high-ticket consultancy to $100M
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6:12 – Testing 6 different business models to find the best path forward
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11:13 – Why most online business education options are broken
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13:04 – Introducing the Virtual Business School: a hybrid membership model
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14:07 – Why this model finally aligned with Kelly’s 9-figure vision
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15:03 – Infrastructure, cost, and time freedom compared to high-ticket models
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17:42 – The trust-building strategy that powers VBS’s organic growth
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20:21 – The 4 business model shifts to consider in the current market
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