1159. The Rocky Road to $100M: Lessons in Scaling, Clarity, and God’s Timing

What does it really take to scale toward $100 million while staying aligned with your values, vision, and calling?

In this candid episode of The Kelly Roach Show, Kelly pulls back the curtain on the real journey to her $100M goal: the messy pivots, crushed dreams, and the moments of divine direction that shaped her path forward.

You’ll hear how she went from running six companies at once with no clear “one thing” to identifying thecornerstone of her next era of growth.

She shares why she walked away from the idea of scaling her high-ticket coaching model to $100M, faith-led decision-making and why she’s embracing a decade-long vision instead of chasing big, immediate results. 

If you’ve ever wrestled with long-term strategy, business model decisions, or trusting the process in uncertain times, this episode is for you. 

What You’ll Learn:

• The difference between growth and scale - and why both matter

• Why Kelly walked away from scaling her high-ticket model beyond 8 figures

• The next steps toward building her second 8-figure company

Timestamps: 3:00 – Why Kelly decided not to scale her high-ticket coaching model to $100M 7:40 – The staffing realities of scaling to 9 figures 9:00 – Killing a dream and building six companies 11:40 – God’s directive to keep Virtual Business School going 13:00 – The market shift that positioned VBS for massive growth 15:10 – Putting VBS at the helm of the business portfolio 16:16 – Boutique consulting plans for The Business Advisory 18:18 – Slowing down after 8 figures 21:14 – Shifting from self-reliance to partnering with God

RESOURCES:

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