Marketing School - Digital Marketing and Online Marketing Tips

The podcast explores why contractors may be 4x more loyal than full-time employees, discussing the pros and cons of each. They highlight the loyalty of contractors in different countries, sharing the example of a loyal designer. The cost differences between hiring contractors and employees are unpacked. The hosts delve into talent retention and discuss the healthy aspect of employee turnover or churn.

Creativity suffers in remote work due to fewer collaborations and spontaneous interactions. Disney is encouraging employees to come back to the office for enhanced creativity. Returning to the office facilitates collaboration and builds stronger relationships. Bob Iger's approach to in-person work is worth considering.

The podcast discusses the seven habits of highly effective SEOs, including content upgrades versus creating new content, prioritizing data and analytics, the importance of collaboration, creativity in SEO, adhering to Google's guidelines, talking to customers, leveraging trends, and the cautious use of AI tools.

In this podcast, Eric and Neil discuss YouTube scaling secrets for 2023. They cover topics such as the differences between YouTube Shorts and longer videos, leveraging content that performs well, and how to make the best videos without restricting creativity. They also share strategies for posting short-form and long-form videos, the impact of broadening topics on a YouTube channel, and finding your own formula for content creation. Tune in for valuable insights on scaling your YouTube channel in the upcoming year.

In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to creating compelling content. Mr. Beast is a great example of this. With 129 million subscribers, he is one of the most-followed YouTubers of all time, and it’s well-known that there is a strict formula to his success. Today, we take a look at how Mr. Beast hooks his audience, how you can draw inspiration from his content without copying it, tools you can use to help you level up your titles, and more!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Hooks Consistently like Mr. Beast. [00:50] Why does Mr. Beast scrape videos if they aren’t “good enough.” [01:40] How to benefit from reading content that has done really well on social. [02:43] Tips for learning and drawing inspiration from others without plagiarizing. [03:23] Why do you have to constantly come up with new ideas? [03:42] Tools you can use to find the most viral tweets, LinkedIn posts, and more. [04:15] Why your audience has already lost interest if you’re not creating amazing hooks? [04:45] How you can test your hooks on drunk people in a bar. [05:18] That’s it for today! Don’t forget to rate, review and subscribe! [05:30] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Lex Fridman Interview with Mr. Beast BuzzSumo UberSuggest Tribescaler Shield App Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Learn how to double your SEO traffic in 2023 with real actionable strategies. Discover the importance of updating old content and focusing on new content. Find out about helpful tools like Ubersuggest and Ahrefs. Get insights into Hubspot's content updating process. Explore the benefits of using AnswerThePublic and Keyword Cupid. Invest more time in content updates for SEO success.

This podcast discusses the use of AI writers in content creation, including how it goes against Google's guidelines, the decrease in traffic for websites with heavy AI content, and the importance of involving human editors. They also mention the issue of search-engine-focused content and share their personal experiences with AI-generated content. The speakers plan to test AI on different types of sites based on their domain authority.

Learn strategies for achieving high open rates on emails and exploring new channels. Discover the benefits of 'Attentive' service and alternative channels. Maximize open rates with multiple channels, timing, offer, and follow-up frequency. Prune your list for better engagement.

Hosts discuss their regret for attending college, sharing their experiences and reasoning behind this feeling. They reflect on not learning anything important during their time in college. They discuss the benefits of learning by doing and the shifting education landscape. They explore industries that do not require a college education and the value of gaining practical experience.

In this podcast, they discuss the challenges of getting SEO buy-in in larger organizations and offer strategies to overcome them. They talk about analyzing competition, estimating costs and traffic, and prioritizing content for higher SEO rankings. They also provide tips on how to convince senior leaders and stakeholders about the value of SEO, including showcasing profitability and ROI through case studies, speaking in business terms, and offering solutions to problems. It's a valuable episode for digital marketers navigating the corporate landscape.