Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Mar 8, 2023 • 9min
How To Prevent Churn
The hosts discuss strategies for preventing churn by collecting customer feedback and using sales intelligence tools. They also explore the importance of qualitative feedback and discuss strategies like annual billing, PayPal integration, and temporary charges during free trials to improve payment success rates.
Mar 7, 2023 • 7min
When Is It Acceptable To Have Churn?
Learn about the concept of churn in business and when it is acceptable to have high churn. Discover strategies to reduce churn rates and improve customer retention. This chapter explores the concept of churn and provides examples of successful companies that have experienced churn. It discusses acceptable situations for having churn and highlights the significance of team alignment and communication in addressing churn.
Mar 6, 2023 • 8min
5 AI Marketing Tools To Check Out for 2023
Discover five interesting AI marketing tools for 2023, including Magic Thumbnails, Frase, Jasper, Seventh Sense, and Ad Creative. These tools will help you generate visual content, improve your content creation process, enhance email open rates, and create ads quickly. Bonus recommendations include SEO.ai and Optimove for SEO-enhanced content creation. Don't forget to check out their newsletter and website for more information.
Mar 5, 2023 • 8min
Why We Use the Color Orange On Our Website
Discover why the hosts of the podcast show chose the color orange for their website and how it improved their conversions. They discuss the importance of making elements stand out on websites, specifically focusing on buttons and calls-to-action. They share anecdotes and examples to emphasize the significance of design choices for increased clicks and conversions.
Mar 4, 2023 • 7min
What We Think About 'Dark Social'
"Dark social" refers to the social sharing of content that goes beyond web analytics programs, making tracking and measuring its impact challenging. With stricter privacy laws, adapting to dark social becomes essential for marketers. The podcast delves into the concept, discusses its pervasiveness, and offers insights on how to navigate this trend.
Mar 3, 2023 • 8min
The Easiest Ways to Hire the Best Marketers in 2023
Learn how to hire the best marketers in 2023 by utilizing shortcuts and approaching successful competitors. Discover the benefits of hiring candidates with multiple promotions and the best ways to reach out to them. Gain insights into building a network of great marketers through referrals and personal connections. The hosts emphasize the importance of hiring exceptional individuals over focusing solely on tactics and strategies. Explore effective strategies for hiring top marketers, such as leveraging professional networks and offering referral fees.
Mar 2, 2023 • 10min
Where to Learn Marketing in 2023
Learn about the best resources to improve your marketing skills in 2023, including newsletters like Stacked Marketer and Demand Curve. Discover strategies such as experimenting with your own website, watching YouTube channels for up-to-date tactics, and gaining experience through agency work. Hear valuable lessons from getting your website torched and why shortcuts don't work.
Mar 1, 2023 • 8min
What Twitter’s Recent Decisions Can Teach You About Marketing
Twitter's recent decisions teach us about ethics in business, platform risk, and the importance of incentives in marketing. Elon Musk's marketing skills are also discussed.
Feb 28, 2023 • 8min
Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds
Companies are more focused on hiring CMOs with performance-marketing backgrounds due to the digital age. Survey results reveal marketers' allocation of 2023 budgets. Companies aim for profitable ads and a balance between brand and performance. Measuring everything in marketing is imperative. Stay updated with the podcast's weekly newsletter!
Feb 27, 2023 • 7min
Twitter Ad Spend Went Down 46% - Is Twitter Dead?
In this podcast, the hosts discuss the decline in Twitter's ad spend by 46% and whether the platform is dying. They explore the reasons behind the decrease, speculate on Elon Musk's role, and explain why they believe Twitter will survive. They also draw parallels between the Facebook boycott and the future of Twitter.
