Marketing School - Digital Marketing and Online Marketing Tips

How to Create Hooks Consistently like Mr. Beast

Feb 22, 2023

07:32

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Beast

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Quick takeaways

Creating hooks consistently is crucial for successful content creation and Mr. Beast's approach showcases the importance of investing time and resources into high-quality content.

Hooks and headlines are essential for attracting and retaining audience attention, with Ogilvy suggesting that 80% of the advertising budget should be allocated to headlines. Creators should test their hooks by reading them to drunk people in bars to gauge their effectiveness.

Deep dives

Creating Hooks Consistently

Creating hooks consistently is an essential aspect of successful content creation, as exemplified by MrBeast's approach. He invests a significant amount of time and resources into creating videos, but if he feels that they do not meet his standards, he scraps them. Observing content that performs well on social media can serve as inspiration for creating effective hooks, whether in articles or videos. It's crucial for creators to constantly learn and stay curious, drawing inspiration from various sources. Additionally, it is important to generate and discard ideas regularly to maintain creativity. Tools like Tribescaler and Shield app can help identify viral tweet threads and track content performance on platforms like LinkedIn.

Creating Hooks Consistently and MrBeast's Video Strategy

2min

Creating Hooks Consistently and the Importance of Strong Titles and Hooks

5min

In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to creating compelling content. Mr. Beast is a great example of this. With 129 million subscribers, he is one of the most-followed YouTubers of all time, and it’s well-known that there is a strict formula to his success. Today, we take a look at how Mr. Beast hooks his audience, how you can draw inspiration from his content without copying it, tools you can use to help you level up your titles, and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Create Hooks Consistently like Mr. Beast.
[00:50] Why does Mr. Beast scrape videos if they aren’t “good enough.”
[01:40] How to benefit from reading content that has done really well on social.
[02:43] Tips for learning and drawing inspiration from others without plagiarizing.
[03:23] Why do you have to constantly come up with new ideas?
[03:42] Tools you can use to find the most viral tweets, LinkedIn posts, and more.
[04:15] Why your audience has already lost interest if you’re not creating amazing hooks?
[04:45] How you can test your hooks on drunk people in a bar.
[05:18] That’s it for today! Don’t forget to rate, review and subscribe!
[05:30] Go to https://marketingschool.io/live to learn more!