Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Feb 16, 2023 • 10min
The Best Way to Engineer Word of Mouth Marketing
This podcast explores the best way to engineer word-of-mouth marketing, discussing strategies like viral content and freemium models. It emphasizes the importance of standing out and becoming indispensable, weighing the usefulness of referral programs, and creating free versions of offers. The podcast also touches on the significance of remarkable offers, examples of successful companies, and the power of doing something different to generate word of mouth marketing.
Feb 15, 2023 • 11min
Personal & Professional Habits That Will Make You A High Performing Marketer
Learn about personal and professional habits that make high-performing marketers. Topics include the power of reading and experimentation, getting the right information, organization and specialization, examples of great marketing, building the best team and network, and healthy daily rituals.
Feb 14, 2023 • 7min
Meta and Google No Longer Have Majority of the Advertising Market Share
The podcast discusses the changing landscape of advertising market share, including the decrease of Meta and Google's dominance and the rise of Amazon and TikTok. It also explores the implications for the advertising industry and the increasing revenue from digital ads. The speakers highlight the benefits of competition and potential impacts of privacy changes and anti-monopoly regulations on big tech companies.
Feb 13, 2023 • 9min
Bing Is Adding ChatGPT - Is Google Doomed?
The podcast discusses the impact of Bing adding ChatGPT on Google's survival. They compare the index sizes and user numbers of Google and Bing, as well as the importance of good data for AI responses. The hosts also talk about competition and being the first mover in the market. They highlight Google's monopoly and the tendency for big tech companies to downplay it.
Feb 12, 2023 • 8min
What's The ROI of Speaking at Events?
Discover the ROI of speaking at events and how it can help grow your social media following, boost blog traffic, enhance Google ranking, and create long-term partnerships. Learn why charging for speaking engagements is a mistake and gain insights into the serendipitous touch points that come from speaking. Explore how speaking increases client lifetime value, builds new relationships, and provides opportunities for short-form video content. Get advice on selling during speaking events and don't forget to rate, review, and subscribe!
Feb 11, 2023 • 8min
Google's New Experience Algorithm
Google's latest experience algorithm update, the importance of good content and high-quality links, showcasing experience to create better content, not obsessing over small things like ranking and content ratio, insight into the metrics Google uses to improve its algorithms.
Feb 10, 2023 • 12min
Lessons Learned From 7 Years of Podcasting
Reflecting on the first episode and early mistakes, the hosts discuss the value of podcast trades and short-form video content. They caution against niche topics and recommend having guests for more listens. Monetization strategies, including mastermind programs, are explored. The hosts also share insights on episode lengths and the importance of ratings, reviews, and fostering a sense of community.
Feb 9, 2023 • 10min
Marketing Through the Recession: Lessons Learned and Best Practices
Learn how to make your business recession-proof and boost your internal rate of return. Discover the benefits of investing in real estate, being opportunistic during a recession, and diversifying your marketing efforts while watching costs. Don't forget to rate, review, and subscribe!
Feb 8, 2023 • 34min
How Immutable Plans To Build a $1T Business
Robbie Ferguson, Co-Founder of Immutable, talks about the blockchain gaming company, his gaming background, and the growth of the gaming industry. They discuss marketing, partnerships, and the company culture at Immutable, as well as their recruiting strategy and focus on high-quality games. Robbie also shares his thoughts on the future of Web3 and the importance of hiring for scaling. The podcast covers topics like digital ownership in gaming, the potential impact of DeFi on the housing market, the importance of data in marketing, and building an A+ team and company culture.
Feb 7, 2023 • 12min
What to Look For in a CMO
Learn what qualities to look for in a Chief Marketing Officer (CMO) for your company, including hiring someone who fills in the gaps and focuses on desired outcomes. Discover the importance of setting high expectations and finding a CMO who complements your strengths. Hear an example of a CMO who didn't deliver and why it's helpful to pay a prospective CMO for a test project.
