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How Immutable Plans To Build a $1T Business

Feb 8, 2023

Robbie Ferguson, Co-Founder of Immutable, talks about the blockchain gaming company, his gaming background, and the growth of the gaming industry. They discuss marketing, partnerships, and the company culture at Immutable, as well as their recruiting strategy and focus on high-quality games. Robbie also shares his thoughts on the future of Web3 and the importance of hiring for scaling. The podcast covers topics like digital ownership in gaming, the potential impact of DeFi on the housing market, the importance of data in marketing, and building an A+ team and company culture.

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Introduction

00:00 • 2min

Digital Ownership and Fair Economies in Gaming

01:40 • 15min

The Potential Impact of DeFi and Tokenization on the Housing Market

16:22 • 9min

Self Custodial Nature, Financial Position, and Sponsorship Strategy

25:27 • 2min

The Importance of Data in Marketing and the Effectiveness of Viral Loops

27:10 • 2min

Importance of Behavior Change, Team Building, and Decision Making in Business

28:48 • 2min

Building an A+ Team and Company Culture

30:27 • 2min

In this special episode of Marketing School, we are very happy to welcome Robbie Ferguson, the Co-Founder of the blockchain gaming company Immutable. Robbie joins us to talk about the company, his vision for the world of digital assets, and how he and his team are going about building a market-leading company. Robbie sheds some light on his history with gaming, his favorite thinkers and books, and where he sees the evolution of the blockchain heading. We also touch on the company culture at Immutable, the focus on making good hires, and a little about their current marketing strategy. So if you want to hear about all of this and much more, be sure to join us!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Immutable Plans To Build a $1T Business.
[00:48] The quickest and simplest description of Immutable and what they do.
[02:18] Robbie talks about his gaming background and favorite games growing up.
[06:59] Thoughts on the current size and potential growth of the gaming industry.
[09:04] Marketing and partnerships at Immutable.
[11:50] Immutable's recruiting strategy and what they offer developers.
[14:45] The growth trajectory at the company and the priority on high-quality games.
[18:34] Scaling from the leader's perspective; Robbie talks about the importance of hiring.
[20:43] Previous businesses that Robbie and his brother have run.
[23:03] Robbie talks about the future of Web3 and the elements that Robbie is most excited about.
[25:34] Immutable's stance on mergers and acquisitions.
[26:30] The efficacy of sponsorships within a strong marketing strategy.
[27:38] Robbie's main sources of learning, favorite books, and his podcast and reading habits.
[28:33] Thoughts on healthier practices for running a business.
[29:45] The recruiting process that Robbie has used to grow an amazing team.
[31:02] How to find Robbie and Immutable online.
[31:20] Go to https://www.marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Immutable
Robbie Ferguson on Twitter
GameStop
RuneScape
Scaling Up
The Hard Thing About Hard Things
Tim Ferriss
Radical Candor
The Great CEO Within

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