Marketing School - Digital Marketing and Online Marketing Tips

Reddit's organic traffic increased from 69M to 200M visits per month due to user-generated content and the voting system. Google values firsthand experience and expertise. Content creators should focus on experience, expertise, authority, and trust to improve rankings. Marketers should think creatively and demonstrate double EAT for SEO success.

Guest Steven Bartlett, an entrepreneur and YouTuber, shares his process that consistently generates millions of views per video. They discuss Bartlett's content strategy, his testing process for thumbnails and headlines, and his initial investment in driving views through sponsorships and paid ads. The podcast also explores building brand affinity and compares Bartlett's approach to other podcasters.

This podcast discusses why many people struggle to build an audience and offers tips on overcoming this challenge. They emphasize the importance of creating unique and fresh content, the need for consistency and experimentation, and the value of sharing personal journeys and experiences. Building an audience requires uniqueness, expertise, and a willingness to try new things.

Sam Sulek, a YouTuber with 2.3M subscribers in 1 year, defies conventional wisdom with daily, long-form workout videos. His authenticity and relatability are keys to his success. The podcast explores strategies for growing a YouTube channel and highlights the importance of starting and persevering.

The podcast discusses the concept of "what's old is new again" in marketing, highlighting the importance of adapting industry-specific strategies to current market conditions. They give examples of how old marketing channels like direct mail can still be effective. They also talk about the limitations of relying solely on new techniques like AI-generated content and emphasize the importance of trust, authority, and expertise in creating valuable content.

Learn how to combat ad fatigue by changing up creatives, testing different call-to-actions and hooks, expanding targeting, utilizing different ad formats, and remarketing to non-converters.

The podcast discusses the hosts' strategy of going harder on written content, particularly tweets, to gauge audience engagement. They highlight the advantage of quickly testing and tracking traction on Twitter and leveraging successful written content for blog posts and videos. The hosts emphasize the importance of organic reach on platforms like LinkedIn and the potential of written content for building trust. They recognize the need to double down on writing skills and recommend focusing on written content for 2024.

The podcast discusses the 'Tiktokification' of social media platforms with a focus on copying successful strategies and giving credit. They explore examples of Instagram and other platforms adopting TikTok features, emphasizing the importance of staying competitive by embracing current trends. The hosts encourage marketers to learn and iterate through copying tactics, as long as it's done ethically.

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up the brain before creating content. We emphasize the importance of consistency and making creativity a habit. We also recommend talking to other creators and finding ways to apply their ideas to your own work. Overall, the key is to keep practicing and to work out the creative muscle.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Creativity Faucet Concept (This Will 10x Your Content) (00:49) The benefits of using the creativity faucet to clear your mind (01:57) Using reading as a way to generate creative ideas (02:54) Using Twitter to test and generate content ideas (03:39) Importance of warming up your brain before creating content (04:26) Making the creativity faucet a recurring habit (04:50) Consistency and practice are key to improving content creation (05:10) Learning from and applying ideas from other creators (05:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The hosts discuss the difference between audience TAM and revenue TAM, emphasizing the importance of revenue TAM for business growth. They provide examples of content that generates a large audience TAM but doesn't drive revenue. Balancing reach and conversion is crucial in business strategies. Understanding when to focus on reach versus conversion is key. Audience TAM can be a distraction if it does not lead to business outcomes.