Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Dec 2, 2023 • 7min
The Anatomy of New York Times' Revenue
The podcast discusses the breakdown of the New York Times' revenue, highlighting the role of affiliate marketing in generating income. The New York Times has successfully transitioned into a digital subscription media company with over 10 million subscribers. The importance of building a brand for marketing success and diversifying revenue sources to protect against SEO changes are also explored.
Dec 1, 2023 • 7min
These New OpenAI Developments Will Change Marketing Forever
OpenAI's recent developments in marketing revolutionize the industry, offering the ability to create GPT models without coding, faster and cheaper Chat GPT4 Turbo, analyzing books for insights, copyright protection, and upcoming multimodal capabilities.
Nov 30, 2023 • 7min
Dark Social's False Attribution to 'Direct' Traffic
This episode explores the challenges of accurately tracking web traffic in the age of dark social and the misclassification of social referral traffic as direct. It discusses the impact of privacy concerns on tracking and emphasizes the need for qualitative data and brand recall studies. The difficulty in analyzing data with Google Analytics is highlighted, along with the use of custom reports and daily dashboards for analytics.
4 snips
Nov 29, 2023 • 9min
Why Millionaires & Billionaires are Becoming Content Creators
Millionaire content creators Chamath Palihapitiya and Andrew Wilkinson are the focus of this podcast. They discuss the benefits of building an audience, including financial success through subscriptions, investments, and business deals. The hosts draw parallels with other successful content creators who have built conferences and gained access to deal flow through their platforms. Building an audience is seen as a smart move for overall success in the digital age.
Nov 28, 2023 • 7min
How SGE Will Dramatically Change Your SEO Traffic
This podcast discusses the impact of Google's search generative experience (SGE) on SEO traffic, as well as the importance of producing comprehensive and up-to-date content. SGE provides AI-generated responses and suggestions, resulting in lower click-through rates for top positions. User behavior is also changing, with longer search queries becoming more common.
Nov 27, 2023 • 9min
Critical Agency Acquisition Mistakes
Learn the crucial mistakes to avoid when acquiring an agency, including retaining top talent, conducting thorough due diligence, and ensuring cultural fit. The podcast emphasizes the importance of taking time to find the right agency and aligning incentives with the founders. It also discusses the impact of leadership changes, the danger of relying on brokers, and the critical factors and constant involvement needed in agency acquisition.
Nov 26, 2023 • 9min
Are Agencies Ripe For Rollups?
Discussing whether agencies are ready for roll-ups, the benefits of combining customer bases and cross-selling services, challenges agencies face in finding suitable buyers, and the potential opportunities in early 2024.
Nov 25, 2023 • 10min
Modern Content Marketing Vs. Old Content Marketing
This episode discusses the difference between old and new content marketing, highlighting the importance of audience research and leveraging all channels. They emphasize the value of high volume keywords and the importance of a unique point of view. They also talk about the benefits of systems and processes in scaling marketing efforts.
Nov 24, 2023 • 8min
The $68B SEO Industry Will Go Extinct?
The podcast discusses the future of the SEO industry with advancements in AI technology. It highlights Google's reliance on revenue from ads, making it unlikely for SEO to go extinct. The debate focuses on the transition to AI-powered search and the challenges of misinformation. AI may change search but not crush it. The role of SEO professionals will evolve to optimize for AI engines.
Nov 23, 2023 • 7min
The Sites That Dominate Affiliate Rankings
The podcast explores the dominance of websites like Reddit, Quora, Forbes, and established sites like New York Times and Wirecutter in affiliate rankings. It discusses the potential monetization opportunities for Reddit through affiliate links. The importance of updating content for higher ROI and the focus on affiliate revenue by Forbes are also highlighted.
