Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Sep 20, 2023 • 7min
The Creator Economy 2.0
This podcast explores the challenges of building a creator startup in the creator economy 2.0, including the power law that concentrates audiences, the battle for the social media bio link, the graduation problem, and the algorithmic feast and famine. The podcast also discusses the difficulties of standing out in the saturated social media market, the influence of network effects, and the pressure on creators to continually produce content. Additionally, it touches on the concept of the creator power law and lessons from PewDiePie's popularity.
Sep 19, 2023 • 12min
How to Find and Fix the Pain Points in Your Conversion Flow Even If You Don’t Have Traditional Metrics with Ravi Theja Yada
Ravi Theja Yada, expert in behavioral analytics and marketing metrics, explains why behavioral analytics are superior to traditional metrics for understanding consumers. They discuss the best data source to understand consumers, the importance of product visibility and key call to action, and how to 10x conversion by understanding customers. They also cover finding lag in the conversion flow, understanding audience behavior on websites, and achieving 100% customer satisfaction.
Sep 18, 2023 • 7min
The Warren Buffett Way of Thinking About Your Content
Warren Buffett's approach to investing is applied to content creation: focus on your circle of confidence. Uploading content on trending topics yields results. Find your content box and excel in it. Stick with what works for you. They discuss acquiring agencies and the importance of expertise.
Sep 17, 2023 • 11min
Using Generative AI to 10x Your Email Open Rate with Larry Kim
Larry Kim, email marketing expert, shares how he leverages data and generative AI to improve email open rates by 10x. Topics include combining inbound and outbound email marketing, using unconventional data sources, increasing open rates with email deliverability tools, and maximizing AI for email marketing.
Sep 16, 2023 • 9min
What Eric Learned From All In Summit
Elon Musk, MrBeast, and Ray Dalio share insights from The All-In Summit 2023. Topics include hosting events at universities, networking opportunities, AI regulation, VIP experiences, iConnections event app, and takeaways from influential speakers.
Sep 15, 2023 • 7min
Our Experience Speaking at HubSpot's INBOUND Conference
Marketing experts Eric Siu and Neil Patel discuss their experiences speaking at HubSpot's INBOUND Conference, including lessons learned, highlights, and the trend of leveraging AI in marketing. They also talk about the importance of being unique in marketing, the topics attendees were interested in, and the effectiveness of personalized pitches.
Sep 14, 2023 • 6min
The Secrets Behind the X Algorithm
In this podcast, they discuss actionable hacks to succeed on X's new algorithm. They cover topics such as the difference between likes and replies, the importance of adding context when reposting, and the types of content that will be boosted. They also talk about the key to success on X and what most people are doing wrong on social media.
Sep 13, 2023 • 12min
4-Part Personal Branding Content Framework with Jasmine Star
Jasmine Star, a successful entrepreneur and branding expert, discusses her rise to success, including her humble beginnings and how she made her first 100k. She also shares how she became the CEO of a SaaS company and the process of building her personal brand.
Sep 12, 2023 • 6min
7 Marketing Tools for the Rest of 2023
This podcast episode covers seven marketing tools for the remainder of 2023, including Microsoft Clarity for measuring website performance, AdCreative.ai for optimizing paid advertising, Motion App for tracking creative performance, Tidio chatbot plugin for leveraging AI, Air.ai for revolutionizing customer service, Adzooma for simplifying marketing, and Magellan.ai for finding podcasts to support.
Sep 11, 2023 • 15min
How Hiring Agencies Helped Me Save 10x More Money with Ian Blair
Entrepreneur and expert Ian Blair shares strategies to achieve faster growth and cost efficiency by leveraging hiring agencies. Topics include rapid growth of e-commerce worldwide, commonalities of e-commerce businesses, advantages of hiring a marketing agency, and best practices for running an e-commerce business.
