Marketing School - Digital Marketing and Online Marketing Tips Eric's Experiment with LinkedIn Thought Leader Ads
Nov 17, 2023
LinkedIn Thought Leader Ads are discussed in this podcast, with the hosts sharing their experiences and the effectiveness of these ads in driving leads. Soft conversions, such as newsletter sign-ups and webinar registrations, are highlighted as important for generating results. The hosts also talk about the challenges of direct conversions into purchases, but emphasize that the ads can be highly effective in building brand awareness and nurturing relationships with potential customers. Overall, LinkedIn is seen as a valuable platform for reaching a professional audience and should be included in marketing strategies.
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