In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and highlight the importance of soft conversions, such as newsletter sign-ups and webinar registrations. While direct conversions into purchases may be challenging, the ads can be highly effective in building brand awareness and nurturing relationships with potential customers. Overall, LinkedIn is a valuable platform for reaching a professional audience and should not be overlooked in our marketing strategies.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
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(00:00) Today’s topic: Eric's Experiment with LinkedIn Thought Leader Ads
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(01:01) Results of a $500 test with LinkedIn Thought Leader Ads
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(02:26) LinkedIn Thought Leader Ads are effective for soft conversions
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(03:37) Changing the profile URL to drive website visits
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(04:33) Soft conversions work better than hard conversions on LinkedIn
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(04:59) That’s it for today! Don’t forget to rate, review, and subscribe!
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