Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Oct 18, 2023 • 7min
The Trap of Product-Led Growth
This podcast explores product-led growth (PLG), its benefits, and the potential pitfalls of getting stuck in the PLG trap. They share successful examples of companies using PLG, discuss declining revenue growth due to the trap, and provide a case study of a company that avoided it. It emphasizes the importance of planning ahead and evolving from PLG to a PLG enterprise company.
Oct 17, 2023 • 7min
LinkedIn's Genius New SEO Strategy?
LinkedIn has implemented a potential SEO strategy by combining user-generated content, AI, and SEO resulting in significant traffic growth. However, increased traffic does not necessarily mean increased conversions. The podcast explores the reasons why this growth may not last and the importance of generating high-quality traffic that leads to revenue. It also offers takeaways on how to implement elements of LinkedIn's strategy in your own business.
Oct 16, 2023 • 7min
How NFL Players Are Raking In The Dough As Creators
Jason Kelce, NFL player from the Philadelphia Eagles, joins the podcast to discuss how NFL players are monetizing their creativity as creators. They explore the rise of B2B creators, the importance of building and monetizing your audience, and the need to define your passion before growing your follower count.
4 snips
Oct 15, 2023 • 9min
Are Blog Posts the Best SEO Strategy Today?
Are Blog Posts the Best SEO Strategy Today? explores the effectiveness of blog posts in increasing search traffic. They discuss the challenges of content marketing and the need for a big budget or high-domain authority. Alternative strategies like surveys, social media engagement, and creating free tools are also discussed. The importance of updating old content and finding less competitive areas for SEO is emphasized.
Oct 14, 2023 • 1h 40min
Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job | Exclusive Interview with Codie Sanchez
Codie Sanchez, businesswoman and author, joins Eric Siu for an exclusive interview. They discuss her mission in the business world, asset management tips, emotional management, growing an audience through content strategy, the benefits of being "famous", the unhealthy nature of monopolies, her step-by-step content creation process, growing her newsletter subscribers, her upcoming book launch, and more.
Oct 13, 2023 • 11min
The Best Paid Acquisition Channels for Newsletters
Learn about the best-paid acquisition channels for newsletters, including Facebook, Instagram, Twitter, and X ads. Discover strategies to make sure your newsletter doesn't suck and how to drive traffic through TikTok. Get insights on buying low-priced ads, experimenting with ad ratings, and the downsides of email co-registration.
Oct 12, 2023 • 7min
How Often Should Content Be Updated?
Learn about the benefits of keeping content updated for SEO traffic and rankings. Discover the power of leveraging domain authority and using Google Search Console. Find out why updating content is more important than generating new content.
Oct 11, 2023 • 1h 42min
The Dark Truth About Self-Help Books | Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a F*ck)
Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' discusses the self-help industry, his YouTube channel growth, and building an audience. He also talks about the value of books, transitioning identities, frustrations with making a movie, and understanding trade-offs for happiness.
Oct 10, 2023 • 7min
SEO Traffic Will Drop 15–20% With SGE
Discussions on the projected decrease in SEO traffic by 15-20% with SGE, the impact of Google's changes on search traffic, and the importance of diversifying marketing channels to adapt to the changing SEO landscape.
Oct 9, 2023 • 7min
The Truth About Video Views on X (Twitter)
Unpacking the truth about video views on X (Twitter) and how they differ from YouTube views. Discussing short versus long-form content and the benefits of posting on X. Exploring the value of reposting content on different platforms to attract a wider audience.
