Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Mar 29, 2024 • 17min
Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?
Discussing the winners and losers of Google AI updates, the potential threat of AI taking over agency work, and a study comparing engagement levels of AI-generated images. The episode delves into Parasite SEO, the impact of AI on marketing agencies, and the debate on AI-generated images on social media.
Mar 28, 2024 • 18min
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
Topics discussed include Netflix posting on YouTube to drive traffic, the decline of movie theaters, importance of attention and engagement, influencer partnerships, AI tools for gift giving, handwritten notes, and community acquisitions.
6 snips
Mar 27, 2024 • 30min
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
Pat Flynn and Eric Siu discuss building a community, storytelling, overcoming comparison, scaling businesses through delegation, and parenting as entrepreneurs. They touch on the evolution of income reports, the importance of long-form content, and the power of emotional storytelling in content creation.
Mar 27, 2024 • 17min
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
Discussing Gartner's prediction of a 26% drop in search traffic, the rise of alternative platforms, the limitations of newsletter businesses, the marketing genius of Bitcoin, and the success of Bitcoin ETFs. Explore the impact of recession on sponsorships, the marketing potential of newsletters, and the inflow of assets into Bitcoin. Learn about the growth of Bitcoin and the power of a good product.
Mar 26, 2024 • 18min
How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more
Topics discussed include the value of CEOs, CEO paying $300k/year for LinkedIn, AI in sales development, importance of taste in content, creating impactful stories, and expressing personal opinions.
Mar 25, 2024 • 17min
Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more
Discover the secrets behind Zapier's traffic surge through internationalization and SEO, while delving into AI's impact on animation studios and customer service. Tyler Perry's $800M expansion halted by AI, and Klarna AI assistant revolutionizes customer service chats.
Mar 22, 2024 • 18min
Being the CEO is the worst job ever
Exploring Elon Musk's lawsuit against OpenAI and the motivations behind it. Analyzing Tesla's focus on AI in their vehicles. Discussing the financial implications of the lawsuit and the pivotal role of a CEO in high-stakes scenarios. Insights on managing finances, vision, global expansion, and the challenges of being a CEO.
Mar 21, 2024 • 16min
Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more
The podcast discusses the use of GPTs for efficiency in organizations and the importance of dedicated AI teams. They also talk about the most valuable media channels, selling strategies, and examples of successful partnerships with influencers. Learn how to build an audience for business growth and control attention to sell products effectively.
Mar 20, 2024 • 30min
How He Grew A $30M Gardening Blog From Scratch | Kevin Espiritu
Kevin Espiritu shares his journey of growing a $30M gardening blog, discussing SEO, content strategy, and acquiring other blogs. He talks about the importance of email marketing, acquiring blogs for growth, and the future of SEO. The podcast highlights his shift from online poker to gardening, and the mental strain of excessive screen time.
Mar 20, 2024 • 18min
How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?
Influencers like Oprah and Marques impacting stocks, challenges faced by media companies, importance of experimentation in marketing, staying ahead in a changing landscape.
