Marketing School - Digital Marketing and Online Marketing Tips Prediction: Google’s AI to personalize search better than ChatGPT, and Starbucks' 7-month turnaround
Jun 26, 2024
They discuss Google's AI improving personalized search, Starbucks' turnaround from insolvency under CEO Schultz, and blockchain in affiliate marketing. The episode highlights AI vs. ChatGPT, customer experience focus, and blockchain's role in verifying transactions.
AI Snips
Chapters
Transcript
Episode notes
Google's AI Personalization
- Google's AI (Gemini) will likely personalize search better than ChatGPT.
- This is due to Google's access to vast data from Gmail, Drive, Search, and other services.
Google's Affiliate Potential
- Google's comprehensive data, including purchase history and product renewal cycles, positions them to earn substantial affiliate commissions.
- This data enables personalized recommendations and targeted advertising.
Gemini for Travel Planning
- Neil Patel uses Gemini for travel planning, highlighting its workflow setup and logistical assistance.
- Gemini provides maps and route suggestions, showcasing its potential in travel applications.