Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Apr 11, 2024 • 20min
Is ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality
Discussing the pros and cons of sharing metrics openly, analyzing Google search user behavior, and the significance of rich snippets and video content. Critiquing a study on time-restricted eating and cardiovascular health data, highlighting the importance of careful data analysis.
Apr 10, 2024 • 18min
Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content, and Deepfake crypto scams
Exploring the integration of AI restrictions in agency contracts and the impact of AI on SEO and content creation strategies. Addressing the challenges of detecting AI content and the rise of deepfake crypto scams. Join the discussion on AI-related subjects and the transformative influence of AI in marketing.
Apr 9, 2024 • 18min
Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
Exploring risks of relying on Amazon, AI content creation tips, ROI of 150M shortform views, leveraging podcasts for revenue, and the benefits of using gift cards in marketing.
17 snips
Apr 8, 2024 • 18min
The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
This podcast explores the ROI of AI in sales, ideal content length for social networks, YouTube channel issues. They discuss AI features for sales optimization with Gong, balancing work and family, optimizing content length for social media platforms, and a content creator's return and focus on authenticity.
8 snips
Apr 5, 2024 • 30min
He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
Ryan Hashemi, builder of Jubilee with 5 billion views, talks about creator-operators, long-form content, compelling thumbnails, storytelling, collaborating with influencers, hiring talent, protecting originality, investing in creators, audience participation, balancing work and family, leveraging pre-existing audiences, long-form content shift, and the rise of creator-operators.
4 snips
Apr 5, 2024 • 19min
Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, Why startup building is different with AI
Email marketing rules from Google and Yahoo, AI's impact on content creation, Stupid Pepsi ad analysis, Startup challenges with AI. Delve into email clutter management, AI vs human content, and incumbent disruptor theory in the AI industry.
Apr 4, 2024 • 22min
The difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today
The podcast discusses the growth of ad agencies from $1M to $1B, focusing on client relationships, retention, and storytelling in content creation. The difference in marketing approach for companies of different sizes is explored, along with MrBeast's increasing views. The power of authentic storytelling in content creation is highlighted, as well as monetization strategies on various online platforms and unconventional career paths.
Apr 3, 2024 • 17min
Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
Topics include Whole Foods and Yellow Fever controversy, $700m crypto deal, importance of smart business decisions, impact of AI and human involvement, common questions on performance max, influencer marketing, content quality, social platforms, and outspending competition.
13 snips
Apr 2, 2024 • 20min
Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd
The podcast discusses the power of ad creatives in boosting advertising ROI, the importance of authenticity in content, and leveraging expertise for marketing effectiveness. It also touches on how playing to strengths and addressing weaknesses can set a brand apart in the market.
Apr 1, 2024 • 21min
2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?
The podcast discusses generating 2500 LinkedIn leads on Retention.com, the timing for selling a business, and the possible end of Google. They explore lead generation strategies, missed acquisition opportunities, and the impact of OpenAI on Google's search usage and SEO dynamics.
