Marketing School - Digital Marketing and Online Marketing Tips Undisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracy
Jul 8, 2024
Marketing experts Neil Patel and Eric Siu share undisclosed marketing tactics, such as using QR codes in webinars and programmatic SEO. They also discuss companies taking a stance on meritocracy in hiring practices. The podcast provides valuable insights into optimizing web pages, hiring talented individuals, and the evolving landscape of diversity in the workplace.
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QR Codes in Webinars
- Use QR codes in webinars to drive high-quality leads.
- Display live scan counts to encourage more scans and conversions.
Conference Booth Strategies
- Neil Patel's team uses Ask Neil Anything (ANA) booths at conferences for lead generation.
- When Neil's unavailable, they discuss trending social media topics.
Paid Ads for Webinars
- Run paid ads to webinars for lead generation, which can be more cost-effective than ads to landing pages.
- Warm up leads through webinars before pitching a sale.