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Is TOFU content now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts
Jun 27, 2024
Eric and Neil discuss the relevance of TOFU content for SEO, Meta's decision to cut VPs, and their marketing strategy for acquiring enterprise accounts. They touch on diversified services, content creation, webinars, events, and the importance of expanding into different regions.
23:38
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Quick takeaways
- Creating specific and targeted content is vital for attracting relevant leads and revenue.
- Building trust and strong relationships with enterprise clients through strategic marketing initiatives is essential.
Deep dives
Shift Towards Specific Content Marketing Strategies
The podcast discusses the shift in content marketing strategies towards more specific and targeted approaches, emphasizing the importance of creating ultra-long-tail content and focusing on global rather than regional keywords. By generating content that addresses specific problems faced by companies and offering detailed webinars and events, marketing teams aim to attract more relevant leads and revenue. Additionally, the podcast highlights the effectiveness of offline events and personalized corporate presentations in engaging with potential clients and addressing their pressing marketing issues.
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