Is TOFU content now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts
Marketing School - Digital Marketing and Online Marketing Tips
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Intro
Exploring the transition in B2B SaaS marketing towards catering to specific enterprise-level queries as search engines offer direct AI answers, pushing aside traditional broad searches and glossary pages. An example illustrates how targeted and detailed information can lead to acquiring significant enterprise accounts.
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