Marketing School - Digital Marketing and Online Marketing Tips

In episode #663, Eric and Neil discuss why your traffic is going to tank. Tune in to hear how you should deal with this problem. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Your Traffic Is Going to Tank and You Won't be Able to Fix It [00:52] A lot of paid advertisers change their algorithms, so you can’t control your output. [01:13] There will inevitably be a time in your business when traffic declines. [01:20] Not everything is in your control. Just accept it and diversify your traffic sources. [01:45] An omnichannel approach will help you maintain your traffic. [02:00] The easiest channels to go after are: content marketing, paid ads, social sharing, link building, and building an email list. [03:00] There are a ton of channels. Experiment and see what works. [03:30] Eric’s team uses Northstar from Growth Hackers. [03:39] It’s a project management tool that helps you be more methodical. [04:22] Cross-posting video content is helpful and gets you organic traffic. [04:45] Remember to re-target people. [04:55] Webinars are another great option for driving new traffic to your site. [05:05] That’s it for today! [05:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #662, Eric and Neil discuss what old brands can teach you about marketing. Tune in to hear how classic brands stay relevant. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What The Oldest Brand in The World Can Teach You About Marketing [00:35] Stella Artois is the oldest brand in the world. [01:00] The old brands last because they are boring. They repeat their marketing over and over. [01:15] It’s also key that they are a great product. [01:30] Stella and other older brands take pride in creating a good product. [01:45] They also try to stay relevant. [02:00] Their ads are prevalent and they attempt to stay top-of-mind. [02:40] Old brands do well when they adapt to fit with trends. [03:31] Stella made special cans for the Cannes Film Festival. [03:54] Someone told Neil that Stella Artois is considered “crappy”. Here in the U.S., it has a different reputation. [04:11] Perception is everything. [04:30] Influencers are important to hyping up your product. [04:49] That’s all for today! [04:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Ever Change Your Company Name? [00:35] Moz was formally SEOMoz, but they went through a process where they had to change domains. [00:57] When you change domains, you lose 5-10% of your link juice. [01:10] Moz wrote a blog post about their name change and how it affected the company. [01:20] If you are going to make the change, make sure that you have your SEO bases covered. [01:28] You could potentially lose traffic and revenue. [01:31] If you change the name of your company/domain, you will need a 301 Redirect for the homepage and all the internal pages. [01:50] The main reason to change your name is if the name keeps you pigeon-holed. [02:06] If you have a ton of negative press you can’t fix, it’s a good idea to change your company’s name. [02:10] Comcast had a lot of bad press that was unavoidable. [02:33] They changed their cable product to Xfinity and tried to rebrand. [02:56] It helped to bury the negative press. [03:27] From a reputation management standpoint, a name change makes sense. [03:44] Eric knows a person who was sued by the SEC. His name was so tainted by this, that he had to legally change his name to avoid the stink. [04:01] TechCrunch had MobileCrunch, but eventually dropped it to be under one name. [04:26] If you have a strong brand, consider reputation management before you scrap your name. [04:33] When Eric first took over Singlegrain, he didn’t change the name because there was no equity in the website. [05:15] That’s all for today! [05:19] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #660, Eric and Neil discuss how often you need to blog. Tune in to hear how often you should be blogging and why it matters. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Do You Really Need to Blog [00:35] Some people say quality, others say quantity. [00:48] Hubspot has a $4 Billion market cap. [01:02] They also get 6 million visitors per month. [01:26] From a traffic perspective, you want to blog as much as possible. [01:33] This means 4-10 times per day! [01:36] Look at how many posts Business Insider, HuffPo, Mashable, and Buzzfeed generate each day. [01:46] Quantity is key if you just want traffic. [02:00] Neil posts once per day. [02:30] HuffPo has a contributor network. The more contributors, the more content. They are playing a numbers game. [02:56] Neil’s site is more balanced, because the quality is much higher than sites that publish a bunch of stories each day. [03:38] You absolutely must be consistent. [03:55] Neil likes blogging frequently, but also makes sure the quality is high. [04:22] There isn’t an exact formula with blogging. [04:30] Take the posts that are doing well (Google Analytics) and update them to include your highest-ranking keywords. [05:20] You need to remain top-of-mind. The more you can publish, the more touch points you will have. [05:45] Eventually, being top-of-mind will earn you more traffic and conversions. [05:50] That’s all for today! [05:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #659, Eric and Neil discuss how you can be an introvert and still network effectively. Tune in to hear how you can overcome shyness and build connections. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Introverts Guide to Networking [00:48] Eric is an introvert, so networking was a struggle. [01:18] Eric and his friend had no idea what to do at their first event. Then they realized that other people were just as introverted. [01:40] At future events, they just introduced themselves to anyone in the room they wanted to speak with. It was a simple opening to future connections. [02:08] Storytelling is an important way to connect with others. [02:15] When people feel that they know and understand you, they will connect with you. [02:40] When people feel a commonality, they are more likely to work and connect with you. [03:00] Don’t force connections, just find truths and similarities that can facilitate a bond. [03:35] Don’t be the person just throwing their business cards at every single person. [03:55] Start with building ONE strong relationship. [04:20] You can throw dinners for like-minded people (Mastermind Dinners). [05:01] It’s not how many people you meet, but the quality of the connections. [05:15] Drinking isn’t necessary, but it loosens people up. [05:32] Once you’re used to networking, try to have real conversations with people. Go deeper. [06:08] That’s it for today! [06:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #658, Eric and Neil discuss how you can be creative when you are not a creative-minded person. Tune in to hear where you can find inspiration. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Be Creative When You're Not Creative [00:34] At a retreat in Cabo San Lucas, Eric met a man who makes commercials for companies like Burger King. [00:50] His tip about creativity was zig when everyone else zags. [01:15] If a customer requests something, see if turning their approach on its head would be more effective. [01:50] If everyone is moving away from Snapchat, you should go towards it. [02:05] See what your competition is doing and see if you can build on what they are doing or flip their ideas. [02:32] Blogs and podcasts are more popular than ever. [02:49] Listen to Growth Everywhere and use the strategies that others have used to grow their businesses. [03:04] Take creative ideas that worked for others and run experiments using these techniques. [03:24] If an approach is working for someone else, see if it will work for you and figure out how you can build upon it. [03:45] Everything is an iteration of something else. [04:13] Draw creativity from your surroundings. [04:28] Remember to learn continuously! [05:00] Mastermind groups, marketing conferences, diving into people’s numbers will help you gain insight into what works. [05:35] Nathan Rabka had a guest on his show and the guest made up numbers about their growth. [05:57] Everyone lies and be careful to spot the misleading information. [05:58] That’s all for today! [06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #657, Eric and Neil count out the 7 LinkedIn marketing tricks you must use. Tune in to hear what you could be doing do boost your visibility on LinkedIn. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 LinkedIn Marketing Tricks That You Have to Deploy [00:33] Tip 1: Consistently post videos to YouTube and make sure you link to them through LinkedIn (LinkedIn tends to promote video content). [01:05] Tip 2: Use LinkedIn Autofill as a means to get people on your email list with minimal effort on their part. [01:45] Tip 3: Videos ads for LinkedIn are expensive, but well worth it. [02:20] Tip 4: Don’t post as often on LinkedIn. Only post your best content. [03:23] Tip 5: Use Duck Soup or LinkedIn Helper when visiting profiles: it collects their info for later contact. [04:07] Tip 6: Make sure your profile is set to let people know you are looking for full-time work. [05:05] Tip 7: Growth Pods came from Instagram, but are now available on LinkedIn. It’s a way to boost your likes and visibility. Band together with similar people and like each other’s posts. [06:20] That’s all for today! [06:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #656, Eric and Neil discuss why Trump has such an effective social media strategy. Tune in to hear how and why you should use his so-called technique. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's What Donald Trump Can Teach You About Social Media [00:35] Every time Trump tweets about Amazon, the stock value goes down (however, it always bounces back). [01:02] The reason his tweets are effective is that he is “super emotional”. [01:18] Whether you agree or disagree with him, his messages are always emotional. [01:54] When you get emotional with your tweets, your followers are more likely to engage (with hate or love). [02:30] He is a “master marketer”. [02:47] He knows how to manipulate the media and continues to use his platform to his advantage. [03:06] He apparently has a strong brand. [03:25] It’s a game to him and he knows how to play it. [03:40] Take time to reach out to people and find out who your most loyal followers are; find out what they want to hear from you. [04:32] Make sure you convey emotion and make sure it appeals to your most loyal followers. [04:52] That’s it for today! [04:56] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #655, Eric and Neil discuss how you can market your business at speaking engagements. Tune in to hear if it’s wise to use the hard sell while on stage. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Art of Speaking: How to Market Your Business From a Stage [00:35] Neil has been speaking for over ten years. [00:45] He never joined Toastmasters, he is just naturally outgoing. [01:11] Neil creates his slides, but doesn’t rehearse, because he doesn’t want to sound robotic. [01:55] You have to cater your approach to each audience. [02:12] Anyone can read slides, it takes someone with public speaking abilities to keep an audience engaged. [02:33] Eric and Neil never do a hard sell in their speeches. [02:47] Russell Brunson makes a lot of money from his public speaking engagements. [03:15] He spoke at the 10X conference and made $3 Million because of that event. [03:30] Russell is great at creating the “FOMO” feeling. [04:00] Some conferences want speakers to sell their businesses. [04:55] The hard sell has rubbed people the wrong way. [05:03] Leadpages is a way to get people on your email list. [05:28] Give people a link to your product or get them on your email list. [05:45] Special offers are also a great way to get leads. [06:30] It’s worth it to play the long game. [06:51] That’s all for today! [06:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #654, Eric and Neil discuss ringless voicemails. Tune in to hear how you should be using this tactic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Grow Your Business Through Ringless Voicemails [00:37] Ringless Voicemail is a way to drop a voicemail without ringing through. [01:01] If someone opts into your email list, this is a great way to thank them and direct them to a webinar or other service. [01:37] A lot of people check their voicemails and it’s a personal touch. [01:55] Eric and Neil agree they wouldn’t answer a call from an unknown number, but they would check the voicemail. [02:17] Sly Broadcast or Stratix Network are ringless voicemail services. [03:00] Don’t call, but if you also send a text, people will at least read it. [03:18] Form fill and Zapier are tools that will help you round out this process. [03:37] The more automated a process, the smoother it will go. [04:04] That’s it for today! [04:09] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.