What The Oldest Brand in The World Can Teach You About Marketing

[00:27] Today’s Topic: What The Oldest Brand in The World Can Teach You About Marketing

[00:35] Stella Artois is the oldest brand in the world.

[01:00] The old brands last because they are boring. They repeat their marketing over and over.

[01:15] It’s also key that they are a great product.

[01:30] Stella and other older brands take pride in creating a good product.

[01:45] They also try to stay relevant.

[02:00] Their ads are prevalent and they attempt to stay top-of-mind.

[02:40] Old brands do well when they adapt to fit with trends.

[03:31] Stella made special cans for the Cannes Film Festival.

[03:54] Someone told Neil that Stella Artois is considered “crappy”. Here in the U.S., it has a different reputation.

[04:11] Perception is everything.

[04:30] Influencers are important to hyping up your product.

[04:49] That’s all for today!

[04:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

What The Oldest Brand in The World Can Teach You About Marketing | Ep. #662