How Often Do You Really Need to Blog

[00:27] Today’s Topic: How Often Do You Really Need to Blog

[00:35] Some people say quality, others say quantity.

[00:48] Hubspot has a $4 Billion market cap.

[01:02] They also get 6 million visitors per month.

[01:26] From a traffic perspective, you want to blog as much as possible.

[01:33] This means 4-10 times per day!

[01:36] Look at how many posts Business Insider, HuffPo, Mashable, and Buzzfeed generate each day.

[01:46] Quantity is key if you just want traffic.

[02:00] Neil posts once per day.

[02:30] HuffPo has a contributor network. The more contributors, the more content. They are playing a numbers game.

[02:56] Neil’s site is more balanced, because the quality is much higher than sites that publish a bunch of stories each day.

[03:38] You absolutely must be consistent.

[03:55] Neil likes blogging frequently, but also makes sure the quality is high.

[04:22] There isn’t an exact formula with blogging.

[04:30] Take the posts that are doing well (Google Analytics) and update them to include your highest-ranking keywords.

[05:20] You need to remain top-of-mind. The more you can publish, the more touch points you will have.

[05:45] Eventually, being top-of-mind will earn you more traffic and conversions.

[05:50] That’s all for today!

[05:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

How Often Do You Really Need to Blog | Ep. #660