Marketing School - Digital Marketing and Online Marketing Tips

In episode #1012, we discuss how podcasts can be harmful. Tune in to understand exactly what we mean. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Podcasts can be Harmful [01:08] We just want to tell you guys we don’t know everything! [01:32] Don’t just take our word for anything, but fact check and explore yourselves. [01:50] Depending on market conditions, our advice has been wrong and we’ve had to retract or revise our advice. [02:25] All our advice is based on our experience. [02:37] When listening to a podcast, you really should consider the source. [03:05] Make sure the advice applies to your industry. [03:30] Just because you copy your competition, doesn’t mean it will work for you at any given time. [03:55] That’s it for today! [04:04] Don’t forget to check out Single Grain for more info about our free live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1011, we discuss one simple hack to driving free traffic. Tune in to hear which hack we like the most. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: One Simple Hack to Driving Free Traffic [00:50] Optimize your titles and meta-descriptions. [01:02] Upgrade content that performs well. [01:40] Use Ahrefs to track progress. [01:55] Use push notifications. [02:20] Neil gets a ton of visitors from push notifications. [03:30] However, messenger and push notification unsubscribe rates are high. [03:55] That’s it for today! [04:01] Don’t forget to check out Single Grain for more info about our free live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1010, we discuss which is the best tool for SEO on a budget. Tune in to hear what each of us thinks! We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best SEO Tools for Beginners on a Budget [00:45] Ahrefs is the best bang for your buck. [01:22] If you have $0, use UberSuggest. [01:40] UberSuggest has great backlink information. [02:35] Eric prefers Ahrefs, but beginners may find it more complicated. [03:20] That’s it for today! [03:28] Don’t forget to check out Single Grain for more info about our free live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1009, we discuss whether Pinterest is a good platform on which to advertise. Tune in to hear if you should be using Pinterest. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Pinterest a Good Platform on Which to Advertise? [00:35] Pinterest recently went public. [00:55] It works well for tangible products. [01:50] Pinterest is all consumer merchandise and topics. [02:10] B2B stuff didn’t perform that well. [02:20] They are good at organic growth, but are at the whim of Google. [02:45] Pinterest is great for decorating. [03:15] The people who do well on Pinterest have upsells and downsells. [03:33] Clickfunnels is great for selling. [03:41] That’s it for today! [03:45] Don’t forget to check out Single Grain for more info about our free live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1008, we discuss when it’s the right time to go omni-channel. Tune in to hear when you should leverage an omni-channel approach. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When is it the Right Time to go Omni-channel? [00:40] We’ve talked about the rule of 7 before. [00:54] Attention spans are short. [01:15] You need to be visible in different areas, [01:25] Some people in Japan listen to MS on YouTube and that’s when we realized we had to focus more energy there. [01:40] If you are just starting out, don’t take an omni-channel approach. Focus on one thing. [02:40] You can no longer put all your eggs in one basket in order to grow. [03:05] Every channel is saturated, so it’s better to leverage all of them. [03:30] Apple started with the Mac, then branched out into other products, once they were successful. [03:54] That’s it for today! [04:17] Don’t forget to check out Single Grain for more info about our free live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover the art of juggling multiple projects without losing your mind. The hosts share their personal strategies for time management and prioritization. They highlight the importance of teamwork and delegating tasks to the right people. Learn about the 70-20-10 resource allocation model that maximizes productivity. Plus, find out why sticking to familiar industries can simplify your workload. This conversation is a goldmine for anyone looking to enhance their project management skills!

In episode #1006, we discuss how you can figure out your competitor’s Facebook Strategy. Tune in to hear how you can figure out their plan of attack. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Uncover Your Competitor’s Facebook Strategy [00:42] We’re not talking about organic traffic. [01:01] Go to their Facebook page and there will be a link that says, “info and ads”. [01:25] This will show you every single ad they are running. [01:37] Go to their landing pages and see how they are converting people. [01:55] After you see how they are converting, you can replicate their process. [02:00] Facebook has their own library for ads. [02:07] If you go to the Facebook ads library, you should be able to find things in your niche. [02:30] Big Spy is a great tool that will show you everything running in the marketing category. [03:10] That’s it for today! [03:12] Don’t forget to check out Single Grain for more info about our free live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1005, we discuss how long it takes to rank in Google. Tune in to hear what has changed over the last couple of years and what kind of lag time you should expect. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long it Really Takes to Rank in Google [00:40] You can plug your site into GSC Index and will rank pretty quickly. [01:00] We’ve already covered this topic, but that was over two years ago and a lot has changed since then. [01:30] Nowadays, it takes a year or more to see results, unless you have strong brand queries. [01:45] If you have strong brand queries, you could rank within months. [02:10] This is about the whole domain, not just a page. [03:02] Once you have good domain authority, it will only take weeks to rank. [03:10] That’s all for today! [04:04] Don’t forget to check out Single Grain for more info about our live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1004, we discuss how to monetize a podcast. Tune in to hear how you can make money off of a free podcast. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Monetize a Podcast [00:32] The easiest thing you can do is run ads. [00:41] You can charge based on your CPM. [01:15] Another way to monetize is pushing your own product. [01:30] You can push courses, as well. [02:05] Another option is using Patreon, so you don’t have to run ads. [02:40] There are some people that will run listeners through a funnel for a product and get them on the email list to remarket them later. [03:25] There is a Chinese teacher who makes $8 Million per year through his educational podcast. [03:40] That’s all for today! [03:46] Don’t forget to check out Single Grain for more info about our live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1003, we discuss why you should, like us, produce less content. Tune in to hear why text-based content isn’t worth the trouble. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should Produce Less Content [00:35] We have found that it is harder to rank when doing content marketing. [00:47] Writing regurgitated information just doesn’t cut it anymore. [01:03] So, now, we produce less content, but make sure that what we do produce is of the highest quality. [01:10] It’s not as competitive for video and audio content. [01:25] Eric and I have produced less text content lately. [01:40] Just because something works for us, doesn’t mean it will work for you. [02:10] In the tech space, there is a lot more noise and it’s harder to stand out. [02:24] Find new and novel topics in order to make a splash. [03:04] You can always repurpose audio and video content to make more text-based content. [03:49] That’s it for today! [03:53] Don’t forget to check out Single Grain for more info about our live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.