Marketing School - Digital Marketing and Online Marketing Tips

In episode #1002, we discuss how you can make millions, even if you suck at a lot of things. Tune in to hear what we struggle with and how we work around our shortcomings. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How We Make Millions, When We Suck at so Many Things! [00:50] When we say “millions” we are referring to revenue, not profit. [01:17] Eric isn’t the best at executing things. [01:35] Neil is a terrible manager. [01:45] Eric spends too much time learning and not implementing. [01:55] However, when his team makes mistakes, he’s good at finding a solution. [03:15] The way to work with Neil is by showing results. [03:55] We can’t unlearn our life-long habits. [04:32] Neil is good at driving traffic and collecting leads. [04:50] However, most people are probably better at making money. [05:10] It’s important to hire people who are better than you at most tasks. [06:45] Eric is a jack-of-all-trades and can adapt easily. [07:05] He recently brought in someone who has experience running ad agencies to fill in the gaps in his knowledge. [08:16] Focus on your strengths and hire people who fill in the gaps! [08:59] That’s it for today! [09:06] Don’t forget to check out Single Grain for more info about our live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1001, we discuss how to uncover your competitor’s SEO strategy. Tune in to hear how you can figure out what works for your direct competition. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Uncover Your Competitor’s SEO Strategy [00:35] You could use great free tools like Ahrefs and SEMRush. [01:00] It’s about determining where they are getting the traffic. [01:15] Knowing which pages they update the most could prove useful. [01:56] In Ahrefs, you can see how quickly how their organic keywords are growing. [03:00] Everything needs to be based off of data. [03:20] Google has a new discovery portal: when you publish content, it shows you the ebb and flow of your traffic. [04:00] Fix the pages that aren’t working. [04:10] Look at your competitor’s link profile and see where they are getting their links from. [04:55] That’s it for today! [04:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1000, we count out 7 creative ways to make your posts stand out. Tune in to hear what you can do to make your content more interesting. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Creative Ways to Make Your Blog Post Stand Out [00:35] 1: Use custom data. [00:48] Pay a freelancer to do some data collection. [01:01] 2: Personalize your web pages. [01:40] 3: Add custom graphs and images. [02:07] 4: Unique data and a unique perspective. [02:40] Be careful about whose data you analyze and leverage. [03:32] 5: Use Kajabi. [04:15] By blocking off content, you make it more appealing. [04:33] 6: Write a good headline. [05:10] 7: Infographics. [05:20] People don’t use them as much, but that’s why they’re great to use again. [05:55] That’s it for today! [05:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #999, we discuss how to throw an event without losing money. Tune in to see how it can be done! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Throw an Event Without Losing Money [01:07] Live events are great ways to connect with clients and other industry professionals. [02:30] To cover costs, have people and businesses sponsor the event. [03:05] You can also have VIP experiences that are a way to upsell. [04:45] Watch Grant Cardone and Russell Brunson, as they are great examples of on-stage selling. [05:00] Neil was asked a question at an event and wasn’t sure how to respond, because he is bad at selling. [05:42] That’s it for today. [06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #998, we discuss 7 marketing tools that we love right now. Tune in to hear which new tools we think are the best. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Marketing Tools That We Love [00:35] 1: Cameo. [01:00] It’s a service where you pay famous people for personal messages. [02:45] 2: Wayback Machine. [02:55] Eric has been doing a lot of A/B testing lately. [03:20] He has been using this tool to look at all the variations of web pages and ads people have run over time. [04:20] 3: Livestorm. [04:35] Livestorm is a browser-based webinar tool. [04:50] Some like it better than Zoom. [05:10] 4: Kajabi. [05:30] Neil has been using this to realize free content locked behind an email gateway. [06:24] 5: Formidable Forums. [06:40] This is a way to make forums flexible. [06:58] 6: Content Explorer. [07:09] Great for checking in with competitors. [08:32] 7: Chartable. [08:43] This tool helps you see how you are trending on different podcast platforms. [08:57] That’s it for today! [09:17] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #997, we discuss how to make broken link-building easier. Tune in to hear how you can streamline the process. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make Broken Link Building 10 Times Easier [00:45] You are looking for broken pages and who links to those. [01:00] Then, reach out to the people and tell them you have a great replacement. [01:25] The Ahrefs Content Explorer will show you live and broken links. [02:15] Neil’s team likes to contact people who link to outdated content, as well. [03:30] Link builders in India and Pakistan have proven exceptional. [03:38] That’s it for today! [04:08] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #996, we discuss how to uncover your competitor’s content strategy. Tune in to hear this great new way to get all the juicy details you want and need. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Uncover Your Competitor’s Content Strategy [00:45] Ahrefs has a new feature that allows you to see the details about your competition’s content. [01:20] We tested this by entering Backlinko into Ahrefs. [02:30] This is a great way to get a baseline for your own methods and if they measure up. [02:55] Ahrefs is getting into the Search Engine game. [03:05] So far, this new tool they have made is accurate. [03:15] Check out the content explorer for yourself! [03:27] That’s it for today! [03:54] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #995, we discuss how LinkedIn’s algorithm is changing. Tune in to hear how it’s changing and what you can do in the meantime. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How LinkedIn’s Algorithm is Changing [00:45] LinkedIn’s algorithm is much more like Facebook’s now. [00:55] It’s harder to get videos seen. [01:22] Milk it while it lasts, until you can’t get any views from your videos. [02:25] Neil’s Facebook account used to do well, but now his views are down significantly. [03:00] Social sites command so much attention that you have no choice but to use them. [03:15] It doesn’t always make sense to buy ads, though. [04:00] That’s it for today! [04:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #994, we discuss the power of “no”. Tune in to hear why you shouldn’t automatically agree to client requests. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Power of “No” [00:50] The moment you say yes, you only open the door to more “yeses”. [01:15] Don’t do things out of your scope, because it will take all of your time and eat away at your profits. [01:40] Show that you have standards and backbone. [02:05] Have firm boundaries in order to protect yourself. [02:50] The more you cave in, the harder it will be for you. [03:00] Always have a reason why you’re saying no. Explain the downsides. [03:54] That’s it for today! [03:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #993 , we discuss how you can outrank your YouTube competitors. Tune in to hear our secrets to ranking on YouTube. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Outrank Your Competition on YouTube [00:50] Ideally, you want to rank #1 for keywords. [01:05] VidIQ helps you track your ranking for various keywords. [01:59] YouTube will look at what happens to your video within the first 24 hours. If it doesn’t do well in that time frame, you won’t get promoted. [02:40] When Neil first made YouTube videos, he did well because his viewers had a high watch time. [03:10] Neil used to run paid promotions, but it didn’t do much for him. [03:30] He doesn’t optimize for subscriptions. [03:45] Push your videos in the first 24 hours of posting. [04:10] Neil has a lot of traffic from other countries. [04:20] So, he will send emails at times that work for other countries. [05:06] That’s it for today! [05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.